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December 27, 2012
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News for mobile marketing professionals

  Top Story 
  • U.S. mobile-ad spending to top $4 billion for 2012
    Major markets such as travel, education and sports saw steep increases in their year-on-year mobile-marketing spending during the third quarter of 2012. Mobile-marketing spending for the full year is expected to top $4 billion in U.S., eMarketer reports. eMarketer (12/27) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Porsche goes mobile to showcase Cayenne Diesel
    Video of Porsche's new Cayenne Diesel is part of the draw for the car maker's mobile campaign on Reuters' site. Consumers who tap on the ad can access more imagery and information and opt to receive Porsche's newsletter. "This is very much in line with Porsche's overall marketing strategy which views its ads as a long-term investment in consumer interest and market caliber, rather than a means to immediate sales," said Shuli Lowy, marketing director at Ping Mobile. Luxury Daily (12/27) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Emerging tools require mobile makeover, says iCrossing exec
    Many marketers and advertisers spent 2012 looking to overhaul their mobile strategies, employing tools such as responsive design, user targeting augmented reality and near-field communication, says Rachel Pasqua, vice president of mobile at digital agency iCrossing. Spending on mobile also appears to be due for an increase, although one factor holding the sector back is tracking the effectiveness of mobile campaigns that may lead to purchases by other means, Pasqua says. MediaPost Communications/Online Media Daily (12/25) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  Making It Work 
  • Why 2012 was a difficult year for HTML5
    HTML5 started 2012 "on the cusp of ubiquity," but then the platform "took a step back in developer acceptance" as the year progressed, writes Dan Rowinski. With Facebook, Apple and many game developers now favoring native applications, it's been left to open-source groups such as Mozilla to carry HTML5 forward, he writes. ReadWrite (12/26) LinkedInFacebookTwitterEmail this Story
 
  Featured Content 
 

  MMA News 
  • Webinar: Going mobile -- Top 3 privacy tips for 2013 (Feb. 6)
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Register to Attend the CMO Exchange and Hear from MMA CEO, Greg Stuart (Jan. 27-29)
    The CMO Exchange in a unique content-rich forum that provides a true peer-to-peer networking opportunity to strategize and learn best practices with some of the most admired brands in the world. The event has been designed to bring together a dynamic community of CMOs and senior marketing executives from leading Fortune 1000 companies. There are no costs to participate. To learn more and receive your invitation visit CMO Exchange. LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources | Industry Directory

 
Position TitleCompany NameLocation
Director, Media StrategyCablevisionBethpage, NY
Director, Consumer Online MarketingCablevisionBethpage, NY
Media Tech EngineerWildTangent, Inc. Redmond, WA
Account Executive, MobileAOLMultiple Locations, United States
Director of Social MediaRatify, IncBellevue, WA
Regional Director, Sales DevelopmentPandoraNew York, NY
Digital Media Planner/BuyerShine United, LLCMadison, WI
Click here to view more job listings.

  SmartQuote  
People who lean on logic and philosophy and rational exposition end by starving the best part of the mind."
--William Butler Yeats,
Irish poet and playwright


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