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March 18, 2013
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News for mobile marketing professionals

  Top Story 
A Buyer's Guide to Web CMS
A Web CMS (Content Management System) makes it easier for you to create, manage and maintain your website content, and choosing a Web CMS is a big decision for your company. It's critical to look for and understand the essential features that will address your business needs now and in the future. This guide will help you make a more informed Web CMS selection.

  Consumer Engagement 
  • Express goes mobile to showcase "Fashion Star" debut
    Express is utilizing a multichannel approach to showcase its debut as a participant in the second season of NBC's "Fashion Star," Lauren Johnson writes. The company's mobile campaign incorporates QR codes, SMS and social media. For the duration of the season, fans will be able to "find different ways of interacting with Express and Fashion Star across Facebook, Instagram, Twitter, Pinterest, our Explife blog and SMS -– all of which they can do from their phone," said Express' Eric Gohs. (3/18) LinkedInFacebookTwitterEmail this Story
  Sponsored Poll 
  • If your marketing/sales budget increased 20%, on which would you most likely spend it?
Print marketing
Publications -- research and production
Online advertising
Event sponsorship

  Marketing & Sector Solutions 
  • Fandango mobile-video series previews new movies
    Fan participation, interviews with celebrity and film previews are part of Fandango's new "Weekend Ticket" series for mobile that showcases popular films and invites viewers to buy advance tickets. " 'Weekend Ticket' is an example of the new original content we're delivering throughout our website and mobile apps that goes beyond show times and ticketing and covers the complete moviegoing experience -– before, during and after the theater," said Adam Rockmore, vice president of marketing at Fandango. (3/18) LinkedInFacebookTwitterEmail this Story
  • Marketers fret over dot-com disclosure rules
    The Federal Trade Commission has updated its rules for dot-com disclosures and disclaimers, but the new guidelines leave online advertisers with plenty of work to do. Hyperlinked or pop-up disclaimers might not cut it, the FTC warns, meaning marketers will have to get creative to provide full disclosures in tweets, mobile ads and other space-constrained formats. "The FTC won't relax enforcement just because the ad is in a constrained space. Marketers will need to figure it out," says advertising lawyer Linda Goldstein. Adweek (3/17) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Local mobile-ad spending will best online by 2017
    At $6.4 billion by 2017, spending on local mobile advertising will top that for online alone, according to a BIA/Kelsey projection. "The total amount of advertising on local media is increasing from $132.5 billion to $148.8 billion," said BIA/Kelsey's Mark Fratrik, adding, "Behind that, traditional media is going down, while online digital is growing at a 12.3% compound annual growth rate [with mobile] an increasingly important part of a media or advertising plan." Mobile Marketer (3/18) LinkedInFacebookTwitterEmail this Story
  • Consumers more open to e-mail buying, but want mobile optimization
    Nearly two-thirds of consumers say they would be willing to make a purchase from an e-mail they read via mobile, but 4 in 5 say they would delete an e-mail that isn't mobile optimized and nearly a third would go further and unsubscribe, according to a study by BlueHornet. "Consumers are getting super savvy. Several folks said this is 2013, we expect more from companies, they should have their stuff together in this respect," said BlueHornet's Susan Tull. (3/18) LinkedInFacebookTwitterEmail this Story
  • Political, Olympic ads buoyed overall 2012 ad spending
    Olympic and U.S. political ads in the third quarter -- when spending rose 7% from a year before -- helped boost 2012's overall ad spend 2%, Nielsen reported. In the fourth quarter, a 1% gain in auto advertising helped keep that sector as the top spender for the year. Notable among other categories: Phone and wireless ad spending rose 28% in the final quarter. MediaPost Communications/MediaDailyNews (3/15) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Advertisers reflect on Samsung's "smart pause" feature
    Samsung's use of facial-recognition technology for a "smart pause" video feature in its Galaxy S4 could be ideal for advertisers, writes Christopher Heine. The feature, which pauses videos whenever a user looks away from his or her phone, also runs the risk of becoming annoying, however, and observers are split on whether the feature will spur innovation. "It might over time incentivize brands to create more relevant ads and more valuable video content," says Crid Yu, InMobi's vice president and managing director. Adweek (3/15) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • MMA Forum New York -- "Mobile's Role in the Path to Purchase" May 8-10, 2013
    From awareness through consideration, sales and ultimate brand loyalty, mobile now plays an important and highly unique role in driving deeper consumer engagement along the path-to-purchase. That's why many of today's top marketers build multichannel marketing strategies -- with mobile as the glue -- to deliver consistent experiences across all consumer touch points throughout the customer journey. Join us for the 2013 MMA Forum New York as we learn how to get into the minds of the mobile consumer, deconstruct the path-to-purchase, and shed light on how the practices of mobile marketing are driving consumer engagement and profitable, repeat, revenues. The MMA NY Forum is the industry's premier mobile marketing event. Register today! LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Contact the MMA | About the MMA | Join the MMA | Events
Mobile Marketing Resources | Industry Directory

Position TitleCompany NameLocation
Director of Market IntelligencexAd, Inc.Greater New York City Area, NY
VP, Brand Marketing The Neat CompanyGreater Philadelphia Area, PA
Senior Manager, Mobile Product MarketingBCD TravelGreater Atlanta Area, GA
Mobile Product Manager Capital OneVienna, VA
Sr. Product Manager-Mobile Job ADPGreater Seattle Area, WA
Click here to view more job listings.

What men value in this world is not rights but privileges."
--H.L. Mencken,
American journalist and essayist

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