| News for the advertising, media, and marcom industries |  |
| Top Story |  |  |
|
- Adweek honors Wieden+Kennedy's "exceptional" creative year
Creative thinking that ignores boundaries yet strikes just the right balance was evident in Wieden+Kennedy's "It's Halftime in America" spot with Clint Eastwood that aired during the Super Bowl in February. It marked the start of a year of sustained creative surprises from Wieden, including outstanding work for Nike and Procter & Gamble's Olympics sponsorship. Adweek has named the shop its 2012 Global Agency of the Year. Adweek
(12/10)      
| Agency News | | |
|
- P&G taps Omnicom shops for Olympics public relations
Omnicom shops Ketchum and Marina Maher Communications have been chosen by Procter & Gamble to handle future Olympics-related public relations. "The assignment reflects our desire to simplify our agency base and work with truly global partners as well as our desire to have a more integrated and holistic approach by assigning a global project to one agency," a P&G spokesperson said. Advertising Age (tiered subscription model)
(12/10)
| Creative | | |
|
- AOL campaign is delayed over apparent creative disagreement
The new campaign for AOL that was supposed to launch this week has been delayed until next year. "Where we are today with the campaign is not great and we want to move it from good to great," said AOL representative Caroline Campbell. Although McCann was brought on to develop the ad for the $10 million branding campaign, it appears to have been delayed because of a disagreement between CEO Tim Armstrong and Chief Marketing Officer Jolie Hunt, who recently left the company, over Armstrong's insistence on using stylized dancers, writes Jason Del Rey. Advertising Age (tiered subscription model)
(12/10)
| Media | | |
|
| Trends & Research | | |
|
- Milk industry, in crisis mode, will market against substitutes
The milk industry's long-term decline in consumption is starting to become a crisis, as the industry suffered the worst single-year drop since 1975, according to USDA figures. The Kroger supermarket chain will begin offering a CARBMaster product with less sugar and more protein, as it looks to combat a perception that milk is high in calories and not as healthy as alternatives. New marketing intended to revive milk sales will position common substitutes such as almond and soy milk as "imitation milk." The Wall Street Journal
(12/11)
| Marketer News | | |
|
- Mazda's Wager lays a bet on more online, sophisticated ads
Mazda Chief Marketing Officer Russell Wager says he's looking for efficiencies in Mazda's program in order to compete with competitive automakers' larger budgets. That means cutting back on television commercials and increasing the brand's online presence to catch buyers as they are closer to the buying phase. Wager's also betting on outdoor, such as a Times Square billboard for the CX-9 crossover, and wants ads to better reflect the brand's sophistication. Automotive News
(12/10)
| Technology | | |
|
- Super Bowl advertisers snap up second-screen inventory
Online advertisers have already snapped up almost all the inventory available for the live-streaming of the next Super Bowl, says David Morris of CBS Interactive. The ads will be designed for second-screen viewing, with video commercials shown during breaks in the game, and "companion" advertising placed around the online video player. "The online inventory is nearly sold out at this point. We only have a few packages remaining," Morris says. Advertising Age (tiered subscription model)
(12/10)
| Association News | | |
|
-
2013 Philly Institute of Advanced Advertising Studies
For more than 25 years, the 4A's Philly Institute of Advanced Advertising Studies (IAAS) has been training the city's best in the agency business. Many of today's top agency executives are IAAS graduates, and this opportunity has served as a fantastic resume-builder for students. They develop their skills by working on a client assignment in a team environment, which they then pitch. This year's client is Klondike, who will decide the winning team.
The course runs from Jan. 14 to April 8. Visit the 4A's website to register for this fantastic opportunity.
-
Competitive Pitch Discovery: Getting to the Heart of What it Takes to Win Webinar
On Jan. 29, Brent Hodgins of Mirren Business Development will host a webinar that will show you the behind-the-scenes of a competitive review. Learn a step-by-step process that will make your prospects open up, and uncover how to ask the best discovery questions and tactics that will provide the results you need. Leave with an approach that will help you better understand your real chances of winning and what it will take to beat other agencies.
Single and unlimited access viewing options available. Sign up now.
| Legislative & Regulatory | | |
|
| SmartQuote | | |
|
 | Put a grain of boldness into everything you do."
--Baltasar Gracián,
Spanish writer
|
| |
| Advertise |
| Associate Publisher:
Dena Malouf 202-407-7837
|
|
|
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent 4A's SmartBrief issues:
- Monday, December 10, 2012
- Friday, December 07, 2012
- Thursday, December 06, 2012
- Wednesday, December 05, 2012
- Tuesday, December 04, 2012
| | | Lead Editor: Stephen Yusko
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2012 SmartBrief, Inc.® Legal Information |
|
