Twitter tells its 7-year story with celebratory video | YouTube cites milestone of 1 billion users a month | Study reveals generational differences in browsing habits
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March 22, 2013
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Today's Buzz
Twitter tells its 7-year story with celebratory video
Twitter released a video Thursday to celebrate its seven years of existence, reminding viewers of some of the biggest tweets and topics so far. The video includes co-founder Jack Dorsey's initial test of the network, the service's move to Japan, Oprah Winfrey's first tweets and tweets from space. CNET (3/21)
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Network Update
YouTube cites milestone of 1 billion users a month
YouTube officials say the site has more than 1 billion monthly users and that they expect their user base to keep growing as they improve their channel-based strategy. "Every year we reserve the right to get smarter," YouTube's Robert Kyncl says. USA Today/The Associated Press (3/21)
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Ideas in Action
March Madness brings out the best and worst in brand tweets
Several brands bought promoted tweets tied to the NCAA basketball tournament, but not everyone has made the most of the opportunity, Christopher Heine writes. Nike and College Humor ran smart campaigns, but Wal-Mart failed to write relevant copy to support its promoted-tweet buy. "Maybe someone needs to wake up the crew out at Walmart Labs," Heine writes. Adweek (3/21)
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Research and Reports
Study reveals generational differences in browsing habits
More than three-quarters of the U.S. population regularly uses the Web, and that rate increases among younger Americans, according to an eMarketer analysis. Among Generation X and millennial consumers, mobile use is through the roof, with about 95% using mobile phones and about 6 in 10 using smartphones. eMarketer (3/21)
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The Takeaway
Considering Pinterest? Start with a strategy
Pinterest is a popular choice for social media marketing, but you won't achieve success on the platform unless you develop a strategy first, says Debba Haupert, channel director for Collective Bias. "Know the categories where your customers will find you. You have to put some thought into it before you jump in," she says. Companies should use high-quality images that are aligned with their customers' interests, Haupert says. Inc. online (free registration) (3/20)
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Twitter's best practices, 7 years after tweets began
Twitter, launched seven years ago, can help businesses with big-picture branding and personalized customer service, if used correctly. Know that your hashtags can aid search but are also subject to negative posts. Avoid the temptation to bash your competitors or weigh in on sensitive issues, and change your password regularly to avoid getting hacked. Entrepreneur online (3/21)
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The psychology of social media marketing
Social media marketing works because people are most invested in the relationships they've taken an active role in nurturing, Fausto Mendez writes. "This social media-based relationship between a brand and a customer isn't as strong as the connection between two real people, but it is much stronger than the relationship a customer forms with a brand through TV, print or Web ads," Mendez writes. SmartBrief/SmartBlog on Social Media (3/22)
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Social Shareable
The physics of mosh pits
Physicist Jesse Silverberg says he was at a heavy-metal concert when he realized the crowd movements resembled those of gas particles. Silverberg developed a mathematical model for moshing, which he presented this week at the American Physical Society. National Public Radio (3/22)
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Who's Hiring?
Position TitleCompany NameLocation
Bookkeeper/Personal AssistantDuval Art CoutureNationwide, United States
Social Media Community Manager ICF InternationalFairfax, VA
Director, Social Media Product ManagementViacomNew York, NY
Social Media Strategist Schafer Condon CarterGreater Chicago Area, IL
Online Content Editor SabreGrapevine, TX
Online Marketing Manager - Hispanic Market Rosetta StoneWashington, DC
Click here to view more job listings.
People don't like to throw away relationships that they have worked to nurture."
-- Fausto Mendez of AnyPromo, writing in SmartBrief's SmartBlog on Social Media
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
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