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October 2, 2012
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Setting the Example 
  • Technical education programs are going green
    High schools focused on career and technical education are going green by preparing students for careers in renewable energy, recycling, environmental engineering and sustainable agriculture. "It's growing in technical education just like it's growing across the country and everywhere else," said Jan Bray, executive director of the Association for Career and Technical Education. "An electrician needs to be able to install solar panels. Sustainability is a big part of agriculture. And these factors need to be integrated into the curriculum." District Administration magazine (10/2012) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
 
Green Marketing 
  • FTC updates green marketing guidelines
    The Federal Trade Commission has issued new guidelines for companies marketing themselves as environmentally friendly. For example, a product claiming to be biodegradable must completely break down in one year, but the commission stopped short of setting definitions for the terms "sustainable" and "natural." The New York Times (tiered subscription model) (10/1) LinkedInFacebookTwitterGoogle+Email this Story
  • Why marketers and CSR are natural allies
    Businesses are seeing convergence between their CSR and marketing goals, writes Anum Hussain. That means marketers should pay close attention to strategic planning and advocate that the company acts in a responsible way that can be marketed effectively. "Addressing these hurdles before it's too late should make everyone come out a winner -- community, marketer, and business owner alike," Hussain writes. HubSpot.com/Inbound Internet Marketing Blog (10/1) LinkedInFacebookTwitterGoogle+Email this Story
Sustainability Update Powered by 3BL Media 
 
  • Kevin Bacon and Jeff Bridges Kick Off the "6 Days of Good" Challenge
    Utilizing the social good networking website SixDegrees.org, these two celebrities are encouraging participants to create an online fundraiser on the site for their favorite charity fighting to end hunger. Over the course of six days, the fundraiser who raises the largest number of unique donations will win a grant from Kevin Bacon for said charity. Said Bridges, "Hunger is an incredibly important issue for me. The '6 Days of Good' challenge provides an opportunity to amplify the important work of No Kid Hungry and inspire others to join me in raising awareness about this critical issue." 3BL Media
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The Responsible Leader 
  • How to lead like a radical
    Radical social change typically comes from the bottom up, but bosses can also be radicals, write John Elkington and Charmian Love. Bosses such as Paul Polman of Unilever, Jochen Zeitz of Puma and Pavan Sukhdev of Deutschebank are shaking up old ways of doing business and embracing new technologies and business philosophies. "Incremental steps will always be necessary, no question, but there is a growing need for more drastic measures," Elkington and Love write. FastCoExist (9/28) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • 50-turbine wind project is planned in N.Y. town
    OwnEnergy is proposing to build a 50-turbine wind farm in Denmark, N.Y. Town Supervisor Tom Fleming said he is not opposed to the proposal as long as it meets zoning rules. "This could be a benefit to the farmers in times when things are tough. And it's their land, and they have a right to that as long as it doesn't harm someone else," he said. WWNY-TV/WNYF-TV (Watertown, N.Y.) (10/1) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
SmartQuote 
While you can read a bunch of long and fancy-sounding definitions, in its most basic sense CSR is understanding the results of your actions within the various communities associated with your brand."
--Anum Hussain, marketer, writing at HubSpot
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