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October 30, 2012
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Agency Update 
  • WPP again lowers sales outlook as clients cut back
    With clients across Europe and North America scaling back their ad spend, WPP has once again reduced its sales target for the year. "The concern of U.S. corporations or U.S.-based multinationals has switched from Europe to the United States. It's not a great time, frankly, for that concern to crystallize because people are preparing budgets for next year," CEO Martin Sorrell said. Bloomberg (10/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Sir Richard's Condoms promotes "Birth Control Day" e-cards
    Sir Richard's Condoms has launched an online and social media campaign through TDA_Boulder. Ads declare a "Birth Control Day" on Nov. 13, the anniversary of Margaret Sanger's arrest at a birth-control conference in 1921. Visitors to the company's site can send electronic "Happy Birth Control Day" cards with messages such as "Let's change positions, not diapers." MediaPost Communications/Marketing Daily (10/25) LinkedInFacebookTwitterGoogle+Email this Story
Trends, Research & Stats 
  • Drugmakers expect to increase use of podcasts, videos
    More than half of drugmakers profiled in a new report said they expect increased use of social media, podcasts and online video for distributing disease state and product information. The report, "Raising Disease State Awareness: Best Practices in Internal Brand Messaging for New Products," from consulting firm Best Practices, discusses internal and external communication channels, strategies and technologies. MediaPost Communications/Marketing Daily (10/29) LinkedInFacebookTwitterGoogle+Email this Story
  • Online prostate cancer info often exceeds patients' ability to understand it
    The information on the majority of websites devoted to prostate cancer is beyond most Americans' ability to understand it, a study of 62 sites found. Treatment information on only three of the websites was presented below a ninth-grade reading level, and more than half of sites require college-level ability, according to the study published in the Journal of Urology. None of the sites met NIH recommendations of being written at a fourth- to sixth-grade level. Reuters (10/25) LinkedInFacebookTwitterGoogle+Email this Story
Interactive Ads & Technology 
  • Health care heavyweights back e-health incubator
    Kaiser Permanente, Mayo Clinic, Genentech and UnitedHealth and others are partners of digital health accelerator Rock Health, which named 14 companies that will receive mentoring, office space, operational assistance and potentially $100,000. The startups are developing platforms that pair patients and providers, applications that track and report health-related behaviors, and systems to automate handling of medication kits for pharmacies and hospitals, among other projects. (10/25) LinkedInFacebookTwitterGoogle+Email this Story
Go to Market Strategy 
  • Should media buys align with where consumers spend their time?
    Media spending aligns fairly well with consumer-time spent on various media, according to Kleiner Perkins analyst Mary Meeker. Marketers spend 22% of their ad budgets online, where consumers spend 26% of their media consumption time, and television budgets, at 42%, almost match consumer media time alloted, at 43%. The biggest shifts in media spending are likely to be positive for mobile, addressing a 1% spend/10% time imbalance, and negative for print, correcting a 25%/7% ratio. However, consumer engagement remains a wild card, as the kind of attention consumers pay varies from medium to medium. Advertising Age (tiered subscription model) (10/29) LinkedInFacebookTwitterGoogle+Email this Story
  • Why TV marketers should try online video advertising
    Television remains a powerful marketing platform, but online video ads offer similar levels of audience reach, plus better engagement and a more appealing cost, writes Julie Batten. "Based on the rapid uptake of this medium, it's clear that advertisers are seeing great value in advertising with online video," she writes. ClickZ (10/22) LinkedInFacebookTwitterGoogle+Email this Story
Policy Pulse 
Coalition News 
  • “Academic” detailing criticized in Forbes op-ed piece
    In an op-ed piece published last week in Forbes, the federal government’s “academic” detailing program was described as a program that may “sound good in theory” but also may “gloss over the fact that less-expensive treatment options that are effective for most patients often won’t work for some of them.” According to Coalition for Healthcare Communication Executive Director John Kamp, “bringing widespread attention to this issue … is vital to ensuring that there is not a double standard for the biopharma industry.” Peter Pitts, president and co-founder of the Center for Medicine in the Public Interest, reaffirms his long-held position that the program “is ill-advised and poorly constructed.” Read more. LinkedInFacebookTwitterGoogle+Email this Story
Closing the Deal 
Look at your literature. Are patients really going to understand it?"
--Gopal Gupta, physician who evaluated websites providing information about prostate cancer, as quoted by Reuters
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