| News for mobile marketing professionals |  |
| Campaigns & Strategies |  |  |
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- Red Loop Media signed for ad duties at China National Radio Mobile
Red Loop Media will be in charge of mobile advertising for China National Radio Mobile, a five-year-old company that provides audio and video news and entertainment on mobile devices. "The partnership with Red Loop Media launches our new ad-supported model, which helps us serve our subscribers by delivering our top-quality programming with a best-in-class user experience," said Andrew Zhang, president and CEO of CNR Mobile. Telecom Lead (India)
(26 Jun.)     
- ANZ promotes mobile banking app with Payback campaign
ANZ's goMoney Payback campaign in New Zealand offers users a daily chance at $1,000 in exchange for describing their personal debts and to whom they are owed. The promotion on Facebook is designed by Tequila\ to promote ANZ's goMoney mobile banking app. "We wanted to create a genuinely fun and engaging way to demonstrate the convenience and praticality of ANZ's market leading mobile banking app. The payback concept was conceived to reach a tech-savvy audience though social media," said Ross Howard of Tequila\. Campaign Brief online (Australia)
(26 Jun.)
| Integrated Marketing | | |
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- Booming Asia-Pacific market is called opportunity for airlines
The Asia-Pacific travel market is booming, giving the airline industry "unprecedented consumer retail opportunities," GuestLogix says. The company's Asia-Pacific senior vice president and general manager, Tony Sit, reports that 90 million Asian tourists traveled internationally in 2011 and 32% of Asian travelers will travel more this year than last. He adds that in 2011, these travelers spent a collective $86 billion, and on average, they spend more than Western travelers. A key to keeping up with this market, which is tech-savvy, is implementing the latest payment and entertainment technologies, GuestLogix says. APEX Editor's Blog
(26 Jun.)
| Research & Metrics | | |
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- Mobile security a pressing issue in Asia-Pacific region
With the Asia-Pacific region accounting for 47% of the world's smartphone usage this year, IDC Financial Insights finds that mobile security in the region is increasingly important. Companies should be using mobile security software, training employees on security issues and potentially exerting more control over how company data is used and protected on mobile devices. CIO Asia
(29 Jun.)
| MMA-APAC News | | |
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- MMA Forum China -- only 2 days to go!
The MMA Forum 2012 Shanghai will take place on July 5th at the Shanghai Garden Hotel. Held for the first time in China, the event is the latest iteration of the Mobile Marketing Association’s renowned Forums that bring together the best and brightest in the mobile marketing and advertising industry. The event is focused on the ways that mobile devices are changing the way that people live, and how innovation, creativity and development will help to fulfill the promise of a Smarter Tomorrow. For more details, please click here. Delegates at the Forum will get a chance to hear from prominent industry players. Through a mix of presentations and panel discussions, the Forum will cover issues that affect the industry, but which may also have ramifications for consumers. The following topics will be covered: mobile social gaming, cross media integration, mobile advertising tracking & measurement, mobile commerce, SoLoMoCo and global mobile campaign trends. The Mobile Marketing Association Forum Shanghai 2012 is sponsored by hdtMEDIA, SOHU, RENREN, GroupM, Madhouse, Nielsen, Casee, Miaozhen System, DCCI, Omnicom Media Group, Google, VivaKi and Carat.
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The Smarties India 2012: Awards submissions now open!
Submissions are now open for the Smarties™ India 2012 Awards program, recognizing innovation, creativity and leadership in mobile marketing campaigns implemented in India. Stand up and be counted as the best-of-the-best and submit your award winning work by Monday, 27 August. Now in its 8th year globally, and first year in India, the Smarties India is proud to announce a full line-up of 15 categories in mobile strategy as well as industry focused awards, all saluting outstanding achievement across the vast mobile marketing ecosystem. The Smarties India 2012 is the inaugural edition for the leading global mobile marketing awards in the industry (now in its eighth year globally). The deadline to submit is Monday, 27 August. Submit now.
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