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October 17, 2012
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Stories from the Street 
  • Tracing the history of a small-town family business
    Bob Warnick started a body-shop business in Indiana in the 1950s when he was just a few years out of high school. His children learned about body work while growing up, and by the time Warnick was ready to retire, his son Brian was ready to step in. "I always saw how dad did things with his hands, and it always intrigued me," Brian said. Nowadays, Brian and his wife, Michelle, are keeping the business running. Greene County Daily World (Linton, Ind.) (10/16) LinkedInFacebookTwitterGoogle+Email this Story
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Caring for Customers 
  • How to keep your marketing efforts on the right track
    In addition to finding new customers, you should also try to strengthen your relationships with your current clients, Rachel Hartman writes. "Consider asking people to fill out a survey about how you can better serve them, request feedback on current products, or start an email newsletter to keep them informed on upcoming promotions." You should also avoid trying to compete on price, keep your online profiles up to date and use social media wisely, she advises. Intuit Small Business Blog (10/15) LinkedInFacebookTwitterGoogle+Email this Story
  • Advice on starting out strong with social media
    It's important to set up profiles for your business on LinkedIn and Facebook and to maintain a company blog, Kevin Magee of Smashing Pixels writes. You should also claim your business's name on new social sites as they pop up, he advises. "Otherwise you may end up having to get creative later when your brand name is gone and it’s the next big thing," he writes. B2C Marketing Insider (10/15) LinkedInFacebookTwitterGoogle+Email this Story
The Greatness Gap
Achievers surveyed North American employees about their level of connection with core engagement factors, such as their company's mission, their perceptions and experience of recognition at work, and their workplace culture. The data shows us that there are a few things missing. Read the results
Keeping Shop 
  • 3 tips for being a better boss
    Research suggests that many Americans would rather have a better boss than a raise, notes Ty Kiisel. You can improve your leadership skills by being polite and communicating respectfully with others, he writes. "Sometimes difficult decisions are required -- but that doesn't mean we can throw civility out the window," he writes. Forbes (10/16) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
Tips & Tools 
  • What to do when a customer pans your business online
    Receiving negative reviews on Yelp can be frustrating, but it's important to keep your cool as you look to resolve the issue. "When deciding how to handle the review, we suggest thinking about what your customer service policies are for face-to-face interactions and applying that same logic to your written response," said Yelp's Darnell Holloway. Reading reviews can help you improve your business, and responding to them can show customers you are interested in their concerns. Entrepreneur online/The Daily Dose blog (10/16) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
  • 7 small-business issues and what the presidential candidates propose to do about them
    Mitt Romney and President Barack Obama have tried to reach out to small-business owners, but their proposed policies differ. For example, Obama wants to allow the Bush-era tax cuts to expire for high earners, but Romney wants to extend these cuts for everyone. The Obama administration says the federal health care law will be beneficial for small-business owners, but Romney wants to repeal the legislation. The Washington Post (10/16) LinkedInFacebookTwitterGoogle+Email this Story
Expect the best, but do prepare for the worst. That way, you don't act out of emotion -- it's decided in advance."
--Josh Shipp, TV host and author, as quoted by the Young Entrepreneur Council
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