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May 4, 2012
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News for advertising, marketing and media professionals

  Marketing Trends & Research 
 
  • Industry groups take a stand against online ads on "rogue" sites
    The Association of National Advertisers and the American Association of Advertising Agencies said in a joint statement that the two organizations would take steps to see that member advertisers' media contracts contain language against selling to sites that violate copyrights or sell counterfeit goods. The statement, released during the International Anti-Counterfeiting Conference in Washington, D.C., was supported by the Interactive Advertising Bureau. "What we really liked about this approach is that it was a market solution," said Mike Zaneis, IAB senior vice president and general counsel. "The reality is that most ad networks already devote resources to trying to review their publisher partners, to make sure that they're not serving ads into illegitimate sites." Adweek (5/3), MediaPost Communications/Online Media Daily (5/3) LinkedInFacebookTwitterGoogle+Email this Story
  • Music execs envision cross-platform marketing opps
    Musical artists will be shared cross-platform and tie in to geo-targeted local promotional opportunities, predicts a Sony music executive and others at the PTTOW! Youth Media Summit. Michael Paull, EVP at Sony for global digital business, cites a Jimi Hendrix application in which downloaded material has been used more than once by users armed with multiple platforms 60% of the time. Volkswagen's "Driving Track Confessions" concept integrated brand marketing with Spotify and Facebook to eventually end up on MTV. MediaPost Communications/Online Media Daily (5/3) LinkedInFacebookTwitterGoogle+Email this Story
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  Company Watch 
  • Facebook rolls out "Offers" ad platform nationwide
    Facebook announced that it is rolling out its "Offers" marketing platform nationwide after a test phase that included the likes of Macy's, Walgreen and Old Navy. Facebook has said that any business may use the self-service platform for free, without Facebook taking a cut of, for example, redeemed coupons, but would subsequently distribute ads to friends of coupon redeemers via their news feeds. Businesses can also pay to get a bigger play by buying Facebook Marketplace or Sponsored Stories units. ClickZ (5/3) LinkedInFacebookTwitterGoogle+Email this Story
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  Agency News 
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  Marketer News 
  • Ask.com's Seattle campaign looks to answer local questions
    Ask.com is taking its brand marketing to the streets of Seattle with a local multimedia campaign. The website's "You Asked, We Answered" campaign is focused on polling Seattle residents on local issues such as commuting hassles, and it utilizes outdoor banners, television spots, mobile apps and microsites -- an attempt to move from a broad marketing strategy to a targeted, local approach. Mobile traffic accounts for 12% of all traffic to the Q&A site, and that figure is growing. MediaPost Communications/Online Media Daily (5/3) LinkedInFacebookTwitterGoogle+Email this Story
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  Interactive Media 
  • Clorox executive comes clean on mobile marketing
    Tiffany Tan, Clorox's senior group manager for consumer and shopper promotions, said Clorox has launched mobile and social media efforts to connect with moms. "We are always asking: Is this really demonstrating a true understanding of who the mom is and what she needs at that moment? And what value are we actually providing?" she said. eMarketer (5/4) LinkedInFacebookTwitterGoogle+Email this Story
 
  IAB News 
  • IAB MIXX Awards: Time is running out
    Enter before midnight this Friday, May 4, to save. You know you're going to enter, right? So why not do it this week so you can cross it off your list and save? The international IAB MIXX Awards are your chance to be recognized among the advertising community for creativity and impact in digital. Judged by a panel of creative experts, the MIXX Awards honor the crème de la crème of your peer group. Twenty-seven categories, plus Best in Show, represent the broadening scope of digital's powerful reach. Add your name to the list of past winners -- American Express OPEN, CP+B and DIGITAS for Small Business Saturday; IBM and Ogilvy New York for Watson; Domino's Pizza and CP+B for Show Us Your Pizza; Diageo and BBH New York for Johnnie Walker, Say It Without Saying It. Is your work that good? LinkedInFacebookTwitterGoogle+Email this Story
  • IAB Innovation Days -- Where it's at during Internet Week
    The conversation you want to be part of -- the most intense media and marketing dialogue of Internet Week -- is happening at IAB Innovation Days, May 16 & 17, in New York City. Only the IAB can bring together this powerhouse lineup of industry veterans and newcomers: BuzzFeed, CollegeHumor Media, Flipboard, Johnson & Johnson, MLB.com, Punch! Media, Quantcast, SAY Media, Slate, VEVO, and others. Find out how this new advertising ecosystem, one built on screens to the Nth power, changes the way brands, marketers, and media companies perform right now. LinkedInFacebookTwitterGoogle+Email this Story
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Position TitleCompany NameLocation
New York City Based Advertising Sales PositionTopixNew York, NY
Online Media Account Executive (Remote opportunities avaliable)Spiceworks Inc.Austin , TX
Vice President/Director of MarketingAudienceScienceNew York, NY
Account Executive - Mobile ApplicationsPandora Internet RadioOakland, CA
Project Manager, Research, 129963BRTurner Broadcasting System, Inc.Atlanta, GA
Director, Ad SalesSamsung Media Solutions GroupSan Jose, CA
DIRECTOR OF INTERNATIONAL MARKETING COMMUNICATIONSIABNew York, NY
Click here to view more job listings.

  SmartQuote 
The young man knows the rules, but the old man knows the exceptions."
--Oliver Wendell Holmes Jr.,
U.S. Supreme Court justice


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