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December 14, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • How businesses can build trust through data-privacy management
    Businesses should take a proactive approach to data-privacy management to establish trust with the public, writes Chris Babel, CEO of TRUSTe. Company leaders should assess their current policies and provide customers with the transparency and choice they crave, he writes. "Simple and easily accessed privacy policies -- giving consumers the choice to participate or not -- have been demonstrated time and again to increase consumer confidence." Adotas (12/11) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • Why Pinterest might be better for marketing than Facebook
    Pinterest might be a more attractive platform for marketers than Facebook is, a recent survey suggests. Sixty-nine percent of Pinterest users have bought something on the social network; only 40% of Facebook users have done so, the survey found. In addition, a greater percentage of Pinterest users say they like to associate with brands. (12/11) LinkedInFacebookTwitterEmail this Story
  • Creativity helps capture and hold customers' attention
    When it comes to building your brand online, it may be a good idea to follow the example set by Sour Patch Kids and insert some humor into your messaging, writes Lee Price. "Hold a fun contest, tell Friday jokes, or post funny behind-the-scenes office shots," Price advises. "Even if your product isn't silly, you can make your customers smile." Also, try taking a creative approach like that used by Chobani, which posts artistic pictures of yogurt on its Instagram feed. (12/12) LinkedInFacebookTwitterEmail this Story
  • Facebook can feature the fun stuff for B2B brands
    Efforts from Hubspot, Cvent and Intel demonstrate the power of Facebook for business-to-business marketing, writes Ben Pickering. Hubspot has gained 350,000 fans of its marketing software and gathers leads through offers of content such as e-books. Meeting and event management company Cvent is practicing "fan-gating" -- granting access to content only to people who have "liked" the brand -- and running story-sharing contests it has cross-promoted with Twitter. Intel likes to speak directly to consumer end-users, and it uses games and witty blogs to attract both B2B and consumer fans. (12/12) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • 5 reasons bosses shouldn't try to be perfect
    Perfectionism isn't a desirable trait in business leaders, writes Henna Inam. The best leaders are comfortable in their own skin and recognize, and even embrace, their flaws to develop an authentic and credible leadership style, Inam argues. "They learn to ease their desire to 'be perfect' based on some kind of external standard in favor of 'being powerful' in an authentic way," she writes. The Glass Hammer blog (12/12) LinkedInFacebookTwitterEmail this Story
  • Don't break the law when you do a reference check
    Checking a prospective employee's references can give you additional information but can also expose your company to liability if you aren't careful, writes Andrew Lu. "The best advice for an employer running an employee background check may be to keep the investigation reasonable," he writes. Make sure the information you are seeking is related to the job, and ask for the applicant's consent. FindLaw/Free Enterprise blog (12/12) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  BBB in the News 
  • New website helps consumers avoid investment fraud
    The FINRA Investor Education Foundation and BBB have created a website, BBB Smart Investing, designed to help consumers spot fraudulent or risky investments. The website may be especially useful given that FINRA research has determined that many people overestimate their level of financial knowledge. "Even though BBB has always investigated investment scams, this gives us a whole new portfolio of prevention tools to offer to consumers," said Carrie Hurt, president and CEO of the Council of Better Business Bureaus. American City Business Journals/Finance Etc. blog//Denver (12/13) LinkedInFacebookTwitterEmail this Story
The best preparation for tomorrow is to do today's work superbly well."
--William Osler,
Canadian physician

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