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February 11, 2013
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
  • WOMM gave PayPal early edge, co-founder says
    The founders of PayPal used word-of-mouth-marketing to sign up new customers in the company's early days, rather than conducting a more traditional ad campaign, said co-founder Ken Howery. The company offered everyone who joined a $10 bonus and another $10 to sign up a friend, a strategy that grew PayPal's client list by 5% each day in its early stages, he noted. The Telegraph (London) (tiered subscription model) (2/10) Email this Story
  WOMM at Work 
  • Monopoly fans choose cat as game's newest token
    Monopoly fans around the world voted online to replace the iron token with a cat token, which beat out a toy robot, a guitar, a helicopter and a diamond ring for the honor. Fans gave the cat 31% of the vote and also voted to remove the iron from the lineup. The new token will be available in editions of the game coming out this year. Reuters (2/6) Email this Story
  • Recycling bins with screens offer viral ad opportunity
    U.K. company Renew has placed 100 high-tech recycling bins across London, each with two screens on them carrying news and advertisements. The bins were originally built to reduce the number of discarded newspapers at no cost to the city, but the company hopes to make the venture profitable by seeking advertisers such as film studios looking to launch viral marketing campaigns. The Guardian (London) (2/10) Email this Story
  Building Blocks of Buzz 
  • Study: Videos that elicit strong emotions go viral more often
    Video content that arouses strong emotions -- such as awe or anger -- in viewers is more likely to become viral than videos that induce sadness or relaxation, according to a study last year in the Journal of Marketing Research. The study also found that positive content is more likely to be viral than negative, although negative content was also linked to virality in cases with exciting content, such as a high-speed car chase. SearchEngineWatch.com (2/8) Email this Story
  • Show off your accolades with a blurb
    Restaurateur Billy Dec is using a simple testimonial along with a logo in his e-mail signature to quickly communicate the most important thing about his business, writes Andy Sernovitz. "One phrase and you know what you need to know," he writes. Andy Sernovitz blog (2/8) Email this Story
  Words from WOMMA 
  • WOMM takes over the music business
    WOMM has always been a very important form of communication between humans, and now, thanks to social, music enthusiasts can recommend products and services to one another at the click of a mouse. But is WOMM important to artists? With people trusting recommendations from friends more than ever, the importance of creating socially relevant content is higher than ever. See why at All Things WOMM.
  • "Word of mouth goes mainstream; is now measureable" by Ed Keller
    No one feels greater pain in a "do more with less" economy than marketers. For many, social media seemed to be the silver bullet, but according to CMOs surveyed by IBM, metrics have been hard to come by. "Half of all CMOs feel insufficiently prepared to provide hard numbers [for a return on social-media marketing]," according to the study. In this brave new marketing world, word of mouth, the overlooked stepchild of marketing, deserves renewed attention. The following are three useful insights around this timely tool. Read more at WOMMA.
Learn more about WOMMA ->About WOMMA | WOMMAPEDIA | All Things WOMM Blog

  SmartQuote 
The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. ... The rest go on with their old measurements and expect me to fit them."
--George Bernard Shaw,
Irish playwright



 
 
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