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March 6, 2013
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Put your money where your market is

  Top Story 
  • Panel: Content is fueling cable's success story
    Strong content is behind the success of today's cable networks, which enjoy the freedom to create programming best suited to their brands, according to panelists at the Hollywood Radio & Television Society's "Cable Chiefs" Newsmaker Luncheon. "You can work in broadcast and you can make a lot of money, or you can work with cable and you can have your vision. We value content," said Steve Koonin, president of Turner Entertainment Networks. Broadcasting & Cable (2/27) LinkedInFacebookTwitterEmail this Story
  Local Markets 
  • Smaller bundles could prove a model for pay TV
    Programming bundles on pay TV might not last forever, but executives say it's unlikely they would ever offer a full a la carte menu because of restrictions from content providers. A more likely scenario might be to create smaller, themed bundles for customers. The Wall Street Journal (2/28) LinkedInFacebookTwitterEmail this Story
  • AMC Networks finished 2012 on strong ad note
    AMC Networks in the fourth quarter generated a 16% rise in ad revenue to $157 million on total revenue of $339 million, a 10.8% increase compared with the same period in 2011. Distribution revenue grew by 6.8% to $182 million. However, AMC saw its profit for the quarter fall by nearly half to $15.2 million due to DISH Network's temporarily dropping its channels because of a disagreement related to AMC's VOOM HD network. MediaPost Communications/MediaDailyNews (2/26), Home Media Magazine (2/26) LinkedInFacebookTwitterEmail this Story
  Campaigns and Agencies 
  • Chrysler taps Motown on Broadway for TV spot
    A TV spot from Chrysler takes its cue from a Broadway musical about Motown music. The spot features Berry Gordy, originator of the legendary record label, driving a Chrysler 300C and arriving at the Broadway theater where the musical is playing. The final tag modifies Chrysler's "Imported from Detroit" slogan to "Imported from Motown." The New York Times (tiered subscription model) (2/28) LinkedInFacebookTwitterEmail this Story
  • W+K warns of "liquid gold diggers" in Velveeta twist
    Wieden+Kennedy's latest work for Kraft Food Group's Velveeta takes an "edgier" tone in addressing modern moms, writes Karlene Lukovitz. Spots invent a category of men called "liquid gold diggers" who will suck up to women just for their Velveeta dishes. The "liquid gold" tagline is playing off a theme the agency invented last year for Velveeta Shells & Cheese and Cheesy Skillets. MediaPost Communications/Marketing Daily (2/26) LinkedInFacebookTwitterEmail this Story
  Research and Report 
  • USA wins February ratings battle; TBS is tops among key demos
    USA Network was the most-watched basic-cable network in prime time in February, notching an average audience of 2.9 million viewers, a 5% drop over last year. Disney Channel came in second with 2.5 million viewers, a 3% rise, and History was third with 2.08 million, an 11% drop. TBS ranked first among the 18-to-34 and 18-to-49 demographics. Multichannel News (2/27) LinkedInFacebookTwitterEmail this Story
  Next Gen Advertising 
  • Exec: TV, digital ads can "work hand in hand"
    TV and digital ads should be viewed as complementary marketing tools that "work hand in hand," Dani Benowitz of Universal McCann said at an industry event. "I wouldn't say one is going to cannibalize the other," Benowitz said. "Our media partners are certainly embracing both. Ultimately, it's about content and finding the best place and the right time to reach consumers." Broadcasting & Cable (2/27) LinkedInFacebookTwitterEmail this Story
  Programming News 
  • Nick offers new slate geared toward "post-millennials"
    Nickelodeon, with its ratings recovering among viewers aged 2 to 11, is putting a special focus on "post-millennials" -- those born after 2005 -- via new animated and live-action comedy programming, educational preschool shows and content for new platforms, executives said at its upfront. Among Nick's new animated offerings will be 26-episode runs of Ubisoft's "Rabbids" as well as "Monsters vs. Aliens," in partnership with DreamWorks Animation. Live-action series will include three family sitcoms and "Nick Studio 10," a live comedy that was originally developed for its smartphone-tablet application. Adweek (2/26), Advertising Age (tiered subscription model) (2/26) LinkedInFacebookTwitterEmail this Story
  Digital Media 
  • Web is key for brands' local marketing efforts
    Increased digital spending was the single biggest change brands made in their local marketing strategies in 2012, according to a recent report, with 27% of companies saying they had increased their digital investments. About 6 in 7 brands use corporate websites to engage customers locally, while about half use social media and a third maintain dedicated local websites. eMarketer (3/1) LinkedInFacebookTwitterEmail this Story
Every time you spend money, you're casting a vote for the kind of world you want."
--Anna Lappé,
American writer, speaker and activist

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