| Put your money where your market is |  |
| Top Story |  |  |
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- Panel: Content is fueling cable's success story
Strong content is behind the success of today's cable networks, which enjoy the freedom to create programming best suited to their brands, according to panelists at the Hollywood Radio & Television Society's "Cable Chiefs" Newsmaker Luncheon. "You can work in broadcast and you can make a lot of money, or you can work with cable and you can have your vision. We value content," said Steve Koonin, president of Turner Entertainment Networks. Broadcasting & Cable
(2/27)     
| Local Markets | | |
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- AMC Networks finished 2012 on strong ad note
AMC Networks in the fourth quarter generated a 16% rise in ad revenue to $157 million on total revenue of $339 million, a 10.8% increase compared with the same period in 2011. Distribution revenue grew by 6.8% to $182 million. However, AMC saw its profit for the quarter fall by nearly half to $15.2 million due to DISH Network's temporarily dropping its channels because of a disagreement related to AMC's VOOM HD network. MediaPost Communications/MediaDailyNews
(2/26), Home Media Magazine
(2/26)
- Baja Broadband is acquired by TDS in $267 million deal
Cable provider Baja Broadband is being acquired by Telephone and Data Systems, parent of TDS Telecommunications, for $267.5 million. The transaction, which requires approval from regulators, is slated to be finalized in the third quarter. Baja Broadband, which is owned by private firm M/C Partners, offers residential and business video, broadband and voice services in Colorado, New Mexico, Texas and Utah. Telecompetitor.com
(2/26), American City Business Journals/Chicago
(2/26)
| Campaigns and Agencies | | |
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- W+K warns of "liquid gold diggers" in Velveeta twist
Wieden+Kennedy's latest work for Kraft Food Group's Velveeta takes an "edgier" tone in addressing modern moms, writes Karlene Lukovitz. Spots invent a category of men called "liquid gold diggers" who will suck up to women just for their Velveeta dishes. The "liquid gold" tagline is playing off a theme the agency invented last year for Velveeta Shells & Cheese and Cheesy Skillets. MediaPost Communications/Marketing Daily
(2/26)
| Research and Report | | |
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- USA wins February ratings battle; TBS is tops among key demos
USA Network was the most-watched basic-cable network in prime time in February, notching an average audience of 2.9 million viewers, a 5% drop over last year. Disney Channel came in second with 2.5 million viewers, a 3% rise, and History was third with 2.08 million, an 11% drop. TBS ranked first among the 18-to-34 and 18-to-49 demographics. Multichannel News
(2/27)
| Next Gen Advertising | | |
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- Exec: TV, digital ads can "work hand in hand"
TV and digital ads should be viewed as complementary marketing tools that "work hand in hand," Dani Benowitz of Universal McCann said at an industry event. "I wouldn't say one is going to cannibalize the other," Benowitz said. "Our media partners are certainly embracing both. Ultimately, it's about content and finding the best place and the right time to reach consumers." Broadcasting & Cable
(2/27)
| Programming News | | |
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- Nick offers new slate geared toward "post-millennials"
Nickelodeon, with its ratings recovering among viewers aged 2 to 11, is putting a special focus on "post-millennials" -- those born after 2005 -- via new animated and live-action comedy programming, educational preschool shows and content for new platforms, executives said at its upfront. Among Nick's new animated offerings will be 26-episode runs of Ubisoft's "Rabbids" as well as "Monsters vs. Aliens," in partnership with DreamWorks Animation. Live-action series will include three family sitcoms and "Nick Studio 10," a live comedy that was originally developed for its smartphone-tablet application. Adweek
(2/26), Advertising Age (tiered subscription model)
(2/26)
| Digital Media | | |
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- Web is key for brands' local marketing efforts
Increased digital spending was the single biggest change brands made in their local marketing strategies in 2012, according to a recent report, with 27% of companies saying they had increased their digital investments. About 6 in 7 brands use corporate websites to engage customers locally, while about half use social media and a third maintain dedicated local websites. eMarketer
(3/1)
| SmartQuote | | |
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 | Every time you spend money, you're casting a vote for the kind of world you want."
--Anna Lappé,
American writer, speaker and activist
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| About NCC Media |
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