Coke sees emerging-brand opportunities | Hollywood stars help Dr Pepper Snapple handle its wastewater | Doritos to intro Doritos Locos Tacos chip flavors
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March 27, 2013
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry

Company Watch
Coke sees emerging-brand opportunities
Deryck van Rensburg, president of venturing and emerging brands at Coca-Cola, says one-third of the beverage giant's business during "the next five to 10 years could come from disruptive brands in categories that do not exist today." The team, created in 2007, has invested in brands including Honest Tea, ZICO coconut water and FUZE juice. FoodNavigator (3/26)
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Hollywood stars help Dr Pepper Snapple handle its wastewater
The Dr Pepper Snapple Group has teamed up with actors Woody Harrelson and Edward Norton to improve wastewater treatment at its bottling plant in Houston. The beverage-maker bought an on-site processing system from Baswood, a company that Harrelson founded and Norton chairs, in a bid to reduce costs and pollution. "This was a clear opportunity to reduce the costs associated with treating our wastewater," said Tim Gratto, vice president of sustainability at DPS. "But as with many decisions that are cost-driven, installing this system had clear environmental benefits." (3/25)
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Other News
The growing popularity of protein
Packaged food labeled as high in protein is gaining popularity with consumers who are seeking energy, satiety and muscle building. Though the Centers for Disease Control and Prevention says most Americans consume more protein than necessary, consumers see high-protein food as a healthful choice. The Wall Street Journal (3/26)
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Makers of frozen food outsmart the microwave
Manufacturers of frozen food are rethinking the way meals are heated, offering packaging that steams food in a microwave or recommending that food be baked or cooked stovetop. Many consumers do not follow directions for microwaving food, yielding meals that are heated unevenly and potentially unsafe. The Wall Street Journal (3/26)
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Retail Spotlight
Kroger turns focus to organic and natural
Kroger has developed an internal policy of introducing natural and organic products, under private and emerging brands. For example, the retailer has partnered with beverage-brand incubator L.A. Libations, which is helping with beverage merchandising and will have "Taste of Tomorrow" coolers at more than 80 stores. (3/26)
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Health & Wellness
Vitamin D may boost glucose control in obese youths
Taking high-dose vitamin D supplements daily helped reduce insulin levels and improve vitamin D status in obese vitamin D-deficient children and teens with prediabetes, University of Missouri researchers wrote in the American Journal of Clinical Nutrition. United Press International (3/26)
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GMA News
GMA Career Center connects you with top industry jobs, candidates
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Government & Food Safety
Maryland moves forward on shark fin ban
Lawmakers in Maryland's House of Delegates passed a bill that would outlaw possession or imports of shark fin, an ingredient in some Chinese dishes. The bill, which now heads to the Senate, would make exceptions for the state's shark fishermen, who catch the entire shark. The Baltimore Sun (3/26)
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Who's Hiring?
Position TitleCompany NameLocation
Director, Federal Affairs -- Environment, Energy & Chemicals PolicyGrocery Manufacturers Association (GMA)Washington, DC
Director, Federal Affairs -- Agriculture & Food PolicyGrocery Manufacturers Association (GMA)Washington, DC
VP of Direct Response FundraisingThe USOArlington, VA
Certification Specialist, SQFAIB InternationalMultiple Locations, United States
Director of Conference ServicesARAMARKMadison, WI
Click here to view more job listings.
To know oneself, one should assert oneself."
-- Albert Camus,
French author, journalist and philosopher
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