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January 4, 2013
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News for business-to-business marketing professionals  |

  Top Story 
  • 3 B2B e-mail marketing trends you should know about
    The growing prevalence of Internet-capable mobile devices means marketers will have to craft e-mail messages that cater to mobile users, according to Jeff Nicholson of Pitney Bowes Software. Another key trend will be an increasing emphasis on monitoring and reducing opt-out rates, he notes. BtoB Magazine (1/3) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • Huawei to use a "try and buy" model in lieu of hard sell
    Huawei's focus on building hardware platforms for the enterprise in cooperation with platform and applications developers allows it to "create an even better industry ecosystem," says Jawee Sun, IT product line marketing director. Instead of heavily marketing prospects, the company relies on trial use. "We hope this 'try and buy' marketing strategy will gradually attract clients to adopt our solutions," he says. DigiTimes (1/3) LinkedInFacebookTwitterEmail this Story
  • The secrets to choosing the right CTA for a business blog
    Making business blogs work for lead generation is all about the call-to-action, Pamela Vaughan writes. The most important consideration when picking a CTA is determining where in the sales cycle your blog readers will be. But understanding the target persona and the offer format are also important to striking the right notes. If left with too many good choices, let your marketing analytics data have the final word, Vaughan writes. Internet Marketing Blog (1/3) LinkedInFacebookTwitterEmail this Story
  • Other News
  Tech Edge 
  • Google concession on data cloning hailed by search marketers
    Search engine marketers are praising Google's concessions on advertising data portability, which allows companies such as Kenshoo and Marin Software to clone campaigns for multiple platforms. "Providing advertisers with true data portability is a huge leap forward for Google, search marketers and the ecosystem of tools providers that support them," says Matt Lawson, Marin's vice president of marketing. The change in policy gives vendors the ability to optimize for "the best financial return because they will now have an apples-to-apples comparison of campaigns across platforms," Katy Bachman writes. Adweek (1/3) LinkedInFacebookTwitterEmail this Story
  • Other News
  • How a pop star became Coke's innovation guru
    Black Eyed Peas frontman is a pop star, but also a pioneering corporate innovator. He's impressed execs at Intel, Anheuser-Busch InBev and Coca-Cola with his ability to think outside the box and come up with quirky, creative ways to boost engagement and strengthen brands. "Will is a visionary," Coca-Cola CEO Muhtar Kent says. "He offers an endless stream of creativity and possibility." CNNMoney/Fortune (1/14) LinkedInFacebookTwitterEmail this Story
  Association News 
  • BMA Carolinas -- Event -- Driving growth through transparent branding
    This luncheon will be held Wednesday, Jan. 9, from 11:30 a.m. to 1 p.m. at Bonterra Wine & Dining Room, 1829 Cleveland Ave. in Charlotte, N.C. How do you keep a 122-year-old global manufacturing giant relevant and nimble in this demanding "always on" world? For a company renowned for no-holds-barred management and game-changing technologies for oil platforms and data centers, being understood and reflecting unvarnished values are proven keys to success and growth. In a discussion on how authenticity, complexity reduction and corporate integrity can drive organic growth, Emerson's Kathy Button Bell will trace the roots of her company's recent rebranding to its latest digital and social marketing campaigns. Read more. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

Beware the fury of a patient man."
--John Dryden,
British poet, critic and playwright

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