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November 30, 2012News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Kraft launches Cool Whip Frosting
    Kraft is extending its Cool Whip brand, launched in 1966, with the launch of Cool Whip Frosting in chocolate, vanilla and cream cheese varieties. The frozen frosting thaws in one hour and is easier to apply and less sweet than shelf-stable products, said brand manager Marjani Coffey. MediaPost Communications/Marketing Daily (11/29) LinkedInFacebookTwitterEmail this Story
  • Sabra debuts pack with salsa and tortilla
    Sabra Dipping has expanded the Grab N Go line with a pack that contains the brand's Homestyle Medium Salsa and Tostitos Bite Size Rounds tortilla chips. The line, launched in 2005, pairs hummus with pretzels. It is expanding to salsa for the first time. Food Business Review (11/29) LinkedInFacebookTwitterEmail this Story
  Trends 
  • Demand for quinoa is expected to spur supply
    Demand for quinoa is surging, prompting farmers to take a new look at the ancient grain. Quinoa rarely is grown outside of Peru, Bolivia, Ecuador and Chile, but plant breeders and scientists say that is about to change, especially as quinoa can flourish in different climates and geographies. National Public Radio/The Salt blog (11/29) LinkedInFacebookTwitterEmail this Story
  Advertising & Marketing 
  • Can JELL-O wiggle back into the spotlight?
    Kraft executives are turning their attention to established brands that have not received much innovation or marketing support, including JELL-O. The company has said JELL-O is a priority, and has launched mix-ins for the pudding line. BrandChannel.com (11/26) LinkedInFacebookTwitterEmail this Story
  Retail Spotlight 
  • Fred's Super Dollar adds wellness incentives
    Fred's Super Dollar is adding a system by Medagate that gives real-time, point-of-sale discounts on healthful food and eligible over-the-counter medication. "Consumers receive immediate discounts at the register for a range of health and wellness products determined by their health care provider," Medagate President Devin Wade said. "The future of health care consumerism involves the direct involvement by payers to support healthy choices. Our platform creates an incentive-based platform that can be used to support those efforts." Progressive Grocer (11/29) LinkedInFacebookTwitterEmail this Story
  Health & Wellness 
  • Americans fall short of USDA's nutritional recommendations
    Children and elderly people appeared to have healthier diets compared with younger and middle-aged adults, while Hispanics were more likely than blacks and whites to eat healthy food items, according to a study in the Journal of the Academy of Nutrition and Dietetics. However, none of the groups came close to a perfect score of 100 based on the Department of Agriculture's recommended food intake, researchers said. Reuters (11/29) LinkedInFacebookTwitterEmail this Story
  GMA News 
  • Participate in the GMA IT Investment & Effectiveness survey
    Consumer packaged goods companies are invited to participate in the 2012 Information Technology Investment & Effectiveness survey being published in the spring of 2013. As the only CPG-specific report on investment in IT and resulting effectiveness, the data collected from this survey will allow CPG companies to benchmark their IT operations, capabilities and resources against the CPG industry. All data is kept confidential and reported in aggregate, and participating companies will be invited to a participants-only web briefing and Q&A on survey findings. Online survey responses are due by Dec. 15. To receive a link to the survey, contact GMA’s Karin Croft at (202) 295-3927 or kcroft@gmaonline.org. LinkedInFacebookTwitterEmail this Story
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  Government & Food Safety 
  • USA Rice Federation says domestic product is safe
    The USA Rice Federation responded to a study that found arsenic in rice, noting in a letter that all plant food contains arsenic and that domestically grown rice is safe to eat. "We believe that U.S.-grown rice is already safe, but we are always looking at ways to make it safer," according to the letter. "For that reason, we will continue to stay engaged with FDA, [the Environmental Protection Agency] and others as they do further study." Progressive Grocer (11/29) LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
The robbed that smiles, steals something from the thief."
--William Shakespeare,
British playwright


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