Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dZgtCfbwoceSsPetNtFs

November 8, 2012
Sign upForwardArchiveAdvertise
Current News and Ideas for Web Developers and Marketers

  Top Story 
 
  • Chrome gets "Do Not Track," with a caveat
    Google's Chrome browser now comes fitted with a "Do Not Track" option -- but also carries a warning that the function might not work perfectly. The industry is still debating the extent to which "Do Not Track" should shield surfers from targeting and tracking, so Google can't promise complete protection, says Google engineer Ami Fischman. "The effectiveness of such requests is dependent on how websites and services respond," she explains. ZDNet (11/7) LinkedInFacebookTwitterEmail this Story
Top trends and tools for 2015.
Based on a global survey of more than 6,000 digital business professionals, customer experience is considered the key imperative for 2015. Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
Download Now

  Trendwatch 
 
  • Facebook experiments with offering free Wi-Fi for a check-in
    Facebook is piloting a program that equips retailers with Wi-Fi routers and offers free Web access to shoppers who log in using their Facebook accounts. Checking in will broadcast their presence in the store on their Facebook feeds, giving retailers a way to reach out to shoppers' friends and family, though users have the option to hide such activity from their contacts by changing their audience settings. Los Angeles Times/Tech Now blog (tiered subscription model) (11/7) LinkedInFacebookTwitterEmail this Story
  • IAB is reportedly in talks with Digitas to manage NewFronts
    Digitas is talking with the Interactive Advertising Bureau about the IAB taking over operational control of next spring's NewFronts event, after the conference ballooned into a major industry event too big for founding agency Digitas to handle alone, according to this article. Neither IAB nor Digitas has commented on these reports. By handing control to a third party, Digitas also hopes to encourage other digital agencies to participate fully, helping to position the NewFronts event as an equivalent to the TV industry's upfronts, this article notes. Adweek (11/7) LinkedInFacebookTwitterEmail this Story
Marketing Writing Bootcamp – a must-have for any marketer
If you're tasked with writing of any type, you need to check out Marketing Writing Bootcamp. This entirely online course is available on-demand on your computer, tablet or mobile phone. Guaranteed to improve your writing in all areas, this is one course you won't want to miss! Save $200 with code SMARTBRIEF.

  Getting the Word Out 
  • Coca-Cola goes social to help fans find their "Happy Places"
    Coca-Cola is planning a custom social network, called "Happy Places," that will let users upload and share photos of their happiest moments. Users will be able to share images directly on the network, or via Facebook or Twitter, and will be encouraged to subscribe to hashtags in order to receive updates on themed collections of other users' images. The network will be tied to the brand's recently launched "Happy Places" app. MediaPost Communications/Online Media Daily (11/7) LinkedInFacebookTwitterEmail this Story
  • Pizza chain uses mobile incentives to drive gift-card sales
    California Pizza Kitchen is offering $20 gift cards to people who use the chain's mobile website to order digital gift cards for their friends and family. The gift cards can also be redeemed by displaying a mobile device in-store. "Mobile gift cards will continue to grow as mobile becomes more embedded in consumers' every day life for shopping, and incentives are shown to be significant drivers for mobile engagements," notes Siteminis CEO Marci Troutman. MobileCommerceDaily.com (11/8) LinkedInFacebookTwitterEmail this Story
Get It Right: Pricing Strategies That Work
Many entrepreneurs hope for success by offering low prices, while in fact most world-class entrepreneurs succeed by setting higher prices. If you're not exactly sure which pricing strategy will work for your business, these 6 steps can help you set your company's prices for success. Read the exclusive article now.

  Developer Update 
 
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Design Corner 
 
  • How Google goofed up its new search-page design
    Google's new search-page design in the U.S. has a lot going for it -- but the company's designers made some basic errors, writes Harrison Weber. Inconsistencies, redundancies and poorly used space all conspire to make the new design confusing for users. "The tech giant has enough resources and clout to hire the best designers around, and yet it has hit some elementary bumps," Weber writes. TheNextWeb.com (11/8) LinkedInFacebookTwitterEmail this Story
Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN.

  Small Businesses & Entrepreneurs 
  • Waze woos SMBs with new local-advertising service
    Navigation application Waze is partnering with small businesses and big national brands to test a new self-serve platform for mobile ads. Waze Ads lets local companies target ads to users who are already en route to their location or who are actively searching for local businesses in their category. That makes the ads more effective and less obnoxious, explains Waze communications chief Michal Habdank-Kolaczkowski. TechCrunch (11/7) LinkedInFacebookTwitterEmail this Story
  Association News 
Learn more about WMA ->WMA Homepage  |  WebAwards  |  IAC Awards  |  News  |  Resources  |  Contact us

  SmartQuote  
Leave other people's mistakes where they lie."
--Marcus Aurelius,
Roman emperor


LinkedInFacebookTwitterEmail this Story

 
 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Associate Publisher:  Dena Malouf 202-407-7837
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent Web Marketing Association SmartBrief Issues:   Lead Editor:  Jesse Stanchak
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2012 SmartBrief, Inc.® Legal Information