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November 28, 2012
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Location in the Language of Business

  Location Ecosystem 
  Industry Applications 
  • Thanksgiving dish geolocation map shows how America celebrates
    Grits and okra were popular this Thanksgiving in the South, while the Midwest got down to some hot dish, according to maps created by Floating Sheep. Using food-related geo-located tweets, the bloggers created the maps using the DOLLY project. Stuffing was eaten most in the Northeast and Southwest, while mashed turnips only turned up in the New York area. Pecan pie was strongest in the Southeast, but pumpkin and apple pies proved popular in many regions. The Guardian (London)/Datablog/Floating Sheep blog (11/23) LinkedInFacebookTwitterEmail this Story
  • Spanish hospital is using RFID cabinet to track medical supplies
    Spain's Hospital Universitari Sant Joan de Reus is using RFID tools to keep track of medical supplies. The RFID-enabled cabinets, developed by Palex Medical, have built-in RFID readers to track contents. Staff can access the cabinet using an RFID card or biometric scanner, and the cabinet tracks items and sends data to back-end software so staff knows what needs to be restocked. RFID Journal (11/21) LinkedInFacebookTwitterEmail this Story
  • DOJ calls for clarity on cellphone tracking rules
    Congress should clarify the law regarding the use of cellphone location data, Department of Justice Deputy Assistant Attorney General Jason Weinstein said. There is currently a patchwork of laws governing whether law enforcement can seize phones without a warrant or whether a user's location can be tracked through their phone. "There really is no fairness and no justice when the law applies differently to different people depending on which courthouse you're sitting in," Weinstein said. U.S. News & World Report (11/26) LinkedInFacebookTwitterEmail this Story
  Business Strategy and Planning 
  • Be clear about permissions when using location data in AR apps
    Marketers using augmented reality applications that rely on user data, including location information, must take pains to avoid running afoul of the law, Alysa Hutnik writes. Privacy practices must be disclosed and users must give their permission before their location data can be tracked. "Disclosures must be clear and conspicuous. That is, you should look at your app from the perspective of the average user and ensure that disclosures are big and clear enough so that users actually notice them and understand what they say," Hutnik concludes. Mashable (11/21) LinkedInFacebookTwitterEmail this Story
The foolish man seeks happiness in the distance; the wise grows it under his feet."
--James Oppenheim,
American poet, novelist and editor

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