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September 17, 2012
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News for advertising, marketing and media professionals

  Top Story 
  • Google debuts enhanced sitelinks to increase CTR
    Google has rolled out its enhanced sitelinks to any market where AdWords can be bought. The format combines several unique links within one unit, using one for a store locator and another for ordering, for example. Google says the ad units garner a higher click-through rate. Brands can maximize pay-per-click campaigns by ensuring that ads rise above the organic search results, using six to 10 unique links, and running multiple-ad campaigns tracking to the same landing pages. WebProNews (Lexington, Ky.) (9/14), MarketingVOX (9/14) LinkedInFacebookTwitterGoogle+Email this Story
Selling your business? Here are 7 things you should do now.
If you're considering selling your business, you should be doing everything you can to get the best possible price. In just 7 simple steps you can improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  Marketing Trends & Research 
  • Mobile advertising is limited by small screens, weak tracking tools
    Advertising on smartphones leaves plenty to be desired, marketers say. Tracking tools for mobile are far less effective than their desktop equivalents, and tiny screens aren't well-suited to creative ad campaigns. "Size absolutely does matter," says Christine Chen of Goodby Silverstein & Partners. "If you look at the real estate available on a smartphone, it's really sad compared to not just banner ads on the Web, but also to TV, print and outdoor advertising." The New York Times (tiered subscription model) (9/15) LinkedInFacebookTwitterGoogle+Email this Story
Got buying power? The Millennials do.
READ A FREE CHAPTER! Born after 1975, the Millennials are a new generation of consumers with extraordinary buying power. With the hard-earned wisdom of Invisible on your side, you'll learn how to increase your organization's success with today's newest tough customer, along with the Gen Xers, Boomers, and Traditionalists that preceded them.
  Company Watch 
  • Google Chrome is testing built-in Do Not Track tools
    Google is including Do Not Track in an upcoming version of its Chrome browser, with the antitracking feature already present in the browser's latest developer build. The Internet Explorer, Firefox and Opera browsers already have committed to adding Do Not Track features. CNET (9/14) LinkedInFacebookTwitterGoogle+Email this Story
  • Facebook pulls plug on Reach Generator
    Facebook is axing its Reach Generator tool, which promised to help brands reach 75% of their fans, rather than the 16% currently reached by the average Facebook campaign. Inflexible pricing and a lack of targeting tools made the service unappealing to advertisers, industry experts say. Experts say the service may have simply been too large a commitment for many advertisers. Adweek (9/14) LinkedInFacebookTwitterGoogle+Email this Story
Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN.

  Agency News 
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Marketer News 
  • L'Oreal sees big ROI from digital campaigns
    L'Oreal now spends 10% of its U.S. marketing budget on digital campaigns -- and that's working out well for the company, says L'Oreal USA Chief Marketing Officer Marc Speichert. Digital is shaping all aspects of L'Oreal's strategy, helping to boost sales by 7.9% and constituting a "catalyst for thinking differently about marketing," Speichert says. "It's very much at the core, and that's why every marketer in this organization should care for it," he adds. Advertising Age (tiered subscription model) (9/17) LinkedInFacebookTwitterGoogle+Email this Story
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  Interactive Media 
  Hot Topics 

Top five news stories selected by IAB SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  IAB News 
  • Marc Andreessen, Sheryl Sandberg, and Charlie Rose Added to MIXX Powerhouse Speaker Lineup
    Marc Andreessen, co-founder and general partner of venture capital firm Andreessen Horowitz, pioneered a software category used by more than a billion people by co-creating the Mosaic Internet browser and co-founding Netscape. Facebook Chief Operating Officer Sheryl Sandberg is one of the leading voices in the digital marketplace -- driving sales, marketing, and business development for the world's largest social network. Emmy-winning journalist Charlie Rose engages these two visionaries on the collision of technology and creativity, which defines the new media ecosystem. Only at the IAB MIXX Conference & Expo, Oct. 1 & 2, during Advertising Week in New York City. Almost sold out -- register now. LinkedInFacebookTwitterGoogle+Email this Story
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  Editor's Note 
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    SmartBrief has updated its privacy policy to better reflect the state of the digital world. View the updated policy. LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Digital Creative ManagerLIN MediaAustin, TX
Digital Ad TraffickerLIN MediaAustin, TX
Digital Ad Operations ManagerLIN MediaAustin, TX
Account ExecutiveYahoo!Toronto, Canada
Digital Traffic ManagerComcast SpotlightEnglewood, CO
Business Development Manager-New InitiativesPandoraOakland, CA
Strategic Account Manager-Advertising Business DevelopmentPandoraOakland, CA
Advertising Campaign ManagerPandoraDallas, TX
RMM Synergy Sales ManagerLIN MediaMultiple Locations, United States
Click here to view more job listings.

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