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January 7, 2013
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Latest news on mobile apps

  Industry Highlights 
  • TurboTax boosts the capabilities of its mobile app
    The capabilities of TurboTax's SnapTax mobile application have been expanded to apply to 88% of income tax filers using 1040EZ and 1040A forms. "You can now prepare and file your taxes with SnapTax on your iPhone or Android and TurboTax for iPad in addition to filing online. ... Mobile has become one of the key platforms where TurboTax services are available," said Jennifer Li, a spokeswoman at parent company Intuit. MobileCommerceDaily.com (1/7) LinkedInFacebookTwitterEmail this Story
Crunching the Numbers
Your passion may have led you into business, but tracking cash flow and other key numbers will help keep your company up and running. Read Boomtown: Think Like a Startup

  Marketing & Monetization 
 
  • The mobile wallet is poised for a big year
    Greater consumer trust in mobile devices and applications means that the mobile wallet, in many forms, is certain to make inroads this year, Rimma Kats writes. Already, more than three-quarters of smartphone owners use their devices at some stage of shopping, and mobile payments are a natural extension of that. "We can look to online purchases as a lesson in how fast this can occur," said Wilson Kerr, vice president of business development and sales at Unbound Commerce, noting that "consumers did not trust a website to store their credit card information not too long ago." MobileCommerceDaily.com (1/7) LinkedInFacebookTwitterEmail this Story
  • Ads for app downloads on Facebook mobile perform well
    Facebook's mobile application is turning into a reliable platform for ads encouraging app installs, Ingrid Lunden writes. "AdParlor found News Feed ads to be one of the most engaging and effective ad placements on Facebook's platform at the moment, with average click-through-rates of 0.5% ... and sometimes higher depending on the vertical," she writes. TechCrunch (1/4) LinkedInFacebookTwitterEmail this Story
[Free eBook] Hacking Value Delivery: The CIO and the Age of the Customer
CIOs today have a wealth of opportunity available to them in the Age of the Customer, and they play an even more paramount role in their organization as enterprises become increasingly digital and customer-centric. Unfortunately, CIOs are also up against outdated notions of their role - and limited budgets. As a result, too few CIOs have fully embraced the opportunity to drive their businesses into the customer age. Learn how to make the cultural change to a customer-first approach with this free eBook. Get it now.

  Wireless Ecosystem 
  • Google Play should hit the million-app mark in June
    Not that it means much beyond bragging rights, but Google Play is expected to hit the million-app mark by June, John Koetsier writes, citing The Sociable figures. The store has also been outpacing Apple's App Store since October. "That makes sense, tying in with Distimo's numbers released in late December that suggested that Google Play was growing revenues twice as fast as Apple's app store," Koetsier writes. VentureBeat (1/4) LinkedInFacebookTwitterEmail this Story
  • A look at Facebook's Android, iOS user counts
    Mobile owners are adopting and using the Facebook application at a faster clip on Android devices than on iPhones, according to data uncovered by an analyst. But a higher percentage of iPhones have the social network's iOS app. As of September, Facebook had 192.8 million active monthly users on Android devices, while there were 195.2 million on iPhones and iPads. TechCrunch (1/4) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • NASCAR revs up mobile site, rolls out new app
    NASCAR aims to reach a younger audience and improve the experience for casual fans on mobile with a redesigned responsive-design website and a new application. "The goal was to bring NASCAR anywhere and to bring it into this new age of 'I can get it now.' If I can't get what I am looking for, I may go someplace else to get it," said John McHale, creative director at SapientNitro, which collaborated on the site and app. Mobile Marketer (1/7) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  MMA News 
  • Upcoming webinars
    Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.

    Going Mobile -- Top 3 Privacy Tips for 2013

    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Contact the MMA | About the MMA | Join the MMA | Events & Webinars | Industry Directory

  SmartQuote 
If money be not thy servant, it will be thy master. The covetous man cannot so properly be said to possess wealth, as that may be said to possess him."
--Francis Bacon,
British author and statesman


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