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November 21, 2012
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  Top Story 
  • Digg discovers the burgeoning world of app discovery
    Digg has adapted its sponsored-story ad link concept to application discovery, Om Malik writes. The "Apps We Love" feature has been beta-tested for two apps and delivered a click-through rate of 2% to 4% on 250,000 impressions. The inherent inefficiency in getting an app discovered in an exploding market has created a subset of companies looking to take advantage, among them AppsFire and Yahoo, Malik writes. GigaOm (11/20) LinkedInFacebookTwitterEmail this Story
  Developer Economics 
  • Chinese mobile market differs in ad models, consistency
    Mobile developers looking to China as the next massive market should know the industry there is still in its infancy and inconsistent for generating revenue, Henry Fong writes. Consider consumer brands for the highest install-conversion revenue and understand the highly fragmented market means wildly variable eCPM. Making dynamic adjustments among a field of ad networks can help developers negotiate the Chinese market, Fong writes. VentureBeat (11/20) LinkedInFacebookTwitterEmail this Story
  • Android developers should watch out for common blunders
    Mobile-application developers make a number of common mistakes in coding for the Android operating system, Rob Szumlakowski of Xtreme Labs writes. The errors include trying to make an Android app look like an app for the iPhone or iPad, insufficiently supporting multiple device formats and employing large bitmap images, he writes. VentureBeat (11/20) LinkedInFacebookTwitterEmail this Story
  • Other News
  Regulation & Policy 
  • Online tracking of teen behavior worries parents
    More than 8 in 10 parents are worried about how online advertisers are tracking their teens' behavior, according to a Pew Internet Project and Berkman Center for Internet & Society survey. That figure even topped worries about how teens interact with strangers online and manage their online reputations. The findings come as the Federal Trade Commission pursues additions to the Children's Online Privacy Protection Act, which is aimed at protecting preteens, among other initiatives. MediaPost Communications/Online Media Daily (11/20) LinkedInFacebookTwitterEmail this Story
  Industry Spotlight 
  App Developers Alliance News 
  • See you in L.A. for the Variety Entertainment Apps Conference! Register with 25%-off code ADA25
    On Nov. 29, the Alliance is partnering with Variety to host the Entertainment Apps Conference. An awards ceremony will follow the daylong conference, which will bring together top digital distribution and marketing execs from the major studios and networks, CE and set-top box makers, technology and platform providers, and developer and content creators. Secure your ticket today at a killer rate by using the code ADA25 when you register. LinkedInFacebookTwitterEmail this Story
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  Editor's Note 
  • SmartBrief will not publish Thursday and Friday
    In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. Publication will resume Monday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
If the only prayer you said in your whole life was 'thank you,' that would suffice."
--Meister Eckhart,
German theologian and philosopher

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