| December 6, 2012 |
| CONNECT WITH SMARTBRIEF |  |  |
|
 | |
 |
| |
- Why e-books are better than white papers
E-books have an edge over the traditional white paper in being more fun and visually interesting, meaning they are more likely to be shared, Jon VanZile writes. E-book publishers should consider free PDF versions so recipients can share them with people who use any type of e-reader or computer platform. "Think of an e-book as an educational white paper written in a conversational tone and turned on its side," Top Ten Marketing's Stephanie Tilton says. BtoB Magazine
(12/5)      
- Make marketing gifts from photos of your business
One way to make sure your customers continue to think about your business is to give them calendars or other supplies that feature photographs of your business, Helen Bradley writes. A company called Vistaprint can be used to create desk calendars; Moo.com is a good place to go to make custom business cards. Small Business Computing
(12/4)
- 5 ways to engage your employees during the holidays
It can be hard to concentrate during the holidays, but you can make sure your employees stay engaged by offering them some scheduling flexibility and planning some sort of event to celebrate the season, according to Allan Steinmetz of Inward Strategic Consulting. It also might be a good idea to provide your staff with free gift-wrapping services to relieve some of the stress that comes with the holidays. CBS MoneyWatch
(11/30)
- Smart bosses take their enemies to lunch
Every business professional winds up making enemies, so the real test is how you respond to conflict, writes Mike Figliuolo. It's usually better to take the high road, responding to workplace slights by inviting your enemy for lunch or buying them a beer. "You kill them with kindness. ... [I]f you're being nothing but professional, it's hard for you to look bad," Figliuolo writes. ThoughtLeaders blog
(12/3)
- Tax-planning strategies to employ as the year comes to an end
As the end of the year rapidly approaches, now is the time to be thinking about your tax bill. It might be a good idea to offer dividends before the end of the year and to think about accelerating expenses, according to Samuel DiSalvo of Freed Maxick CPAs. Businesses should also review the potential financial impact of the health care law, he noted. Forbes/Sageworks Stats blog
(12/5)
- 5 tips for delivering superior customer service
Many companies are providing poor customer service that might be hurting their growth prospects, Denise Gosnell writes. However, you can offer top-notch service by paying attention to what your customers tell you, keeping your clients in the loop and requesting feedback to improve your business. The Huffington Post/The Blog
(12/5)
- Protect your data when the next natural disaster strikes
You can get ready for the next natural disaster by storing your business data on a separate hard drive from the one you use to boot up your computer, Dave Johnson writes. You should also have an offsite backup of your data and consider using cloud-based services, he recommends. CBS MoneyWatch
(12/4)
- COPE is another way to manage wireless devices in the workplace
A concept known as "corporate-owned personally enabled" might define the way of the future for mobile devices in the workplace. Instead of following in the footsteps of the bring-your-own-device trend, COPE involves working with a wireless management company to provide phones for your workers and allowing them to use the devices for personal purposes as well as business. SmallBizTechnology.com
(11/30)
|
 |
|  |
| The Buzz(CORPORATE ANNOUNCEMENTS)
 |
|
|
Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.
 |
| |
 |
|  |
| |
 | Assure people that you will support them over time, not just when the company is doing well, but even when the company is going through hard times."
|
|
|
SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers.
All our industry briefings are FREE and open to everyone—sign up today!
|
|
|
| |
|
| |
| |
Recent SmartBrief on Small Business Issues:
- Wednesday, December 05, 2012
- Tuesday, December 04, 2012
- Monday, December 03, 2012
- Friday, November 30, 2012
- Thursday, November 29, 2012
| | | Lead Editor: Brooke Howell
Editor at Large: John Jantsch
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2012 SmartBrief, Inc.® Legal Information |
|
