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December 6, 2012
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  • Why e-books are better than white papers
    E-books have an edge over the traditional white paper in being more fun and visually interesting, meaning they are more likely to be shared, Jon VanZile writes. E-book publishers should consider free PDF versions so recipients can share them with people who use any type of e-reader or computer platform. "Think of an e-book as an educational white paper written in a conversational tone and turned on its side," Top Ten Marketing's Stephanie Tilton says. BtoB Magazine (12/5) LinkedInFacebookTwitterGoogle+Email this Story
  • Make marketing gifts from photos of your business
    One way to make sure your customers continue to think about your business is to give them calendars or other supplies that feature photographs of your business, Helen Bradley writes. A company called Vistaprint can be used to create desk calendars; is a good place to go to make custom business cards. Small Business Computing (12/4) LinkedInFacebookTwitterGoogle+Email this Story
  • 5 ways to engage your employees during the holidays
    It can be hard to concentrate during the holidays, but you can make sure your employees stay engaged by offering them some scheduling flexibility and planning some sort of event to celebrate the season, according to Allan Steinmetz of Inward Strategic Consulting. It also might be a good idea to provide your staff with free gift-wrapping services to relieve some of the stress that comes with the holidays. CBS MoneyWatch (11/30) LinkedInFacebookTwitterGoogle+Email this Story
  • Smart bosses take their enemies to lunch
    Every business professional winds up making enemies, so the real test is how you respond to conflict, writes Mike Figliuolo. It's usually better to take the high road, responding to workplace slights by inviting your enemy for lunch or buying them a beer. "You kill them with kindness. ... [I]f you're being nothing but professional, it's hard for you to look bad," Figliuolo writes. ThoughtLeaders blog (12/3) LinkedInFacebookTwitterGoogle+Email this Story
  • Tax-planning strategies to employ as the year comes to an end
    As the end of the year rapidly approaches, now is the time to be thinking about your tax bill. It might be a good idea to offer dividends before the end of the year and to think about accelerating expenses, according to Samuel DiSalvo of Freed Maxick CPAs. Businesses should also review the potential financial impact of the health care law, he noted. Forbes/Sageworks Stats blog (12/5) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • 5 tips for delivering superior customer service
    Many companies are providing poor customer service that might be hurting their growth prospects, Denise Gosnell writes. However, you can offer top-notch service by paying attention to what your customers tell you, keeping your clients in the loop and requesting feedback to improve your business. The Huffington Post/The Blog (12/5) LinkedInFacebookTwitterGoogle+Email this Story
  • Protect your data when the next natural disaster strikes
    You can get ready for the next natural disaster by storing your business data on a separate hard drive from the one you use to boot up your computer, Dave Johnson writes. You should also have an offsite backup of your data and consider using cloud-based services, he recommends. CBS MoneyWatch (12/4) LinkedInFacebookTwitterGoogle+Email this Story
  • COPE is another way to manage wireless devices in the workplace
    A concept known as "corporate-owned personally enabled" might define the way of the future for mobile devices in the workplace. Instead of following in the footsteps of the bring-your-own-device trend, COPE involves working with a wireless management company to provide phones for your workers and allowing them to use the devices for personal purposes as well as business. (11/30) LinkedInFacebookTwitterGoogle+Email this Story

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Just for Fun 
  • Fitness fanatic finishes 7 ultramarathons on 7 continents
    A man has managed to complete ultramarathons on all seven continents in less than seven days. "My body feels absolutely wrecked," Andrew Murray said. "We know that regular exercise is one of the best things you can do for your health, but perhaps running 50km each day for a week will leave you a bit tender." The Telegraph (London)/Reuters (tiered subscription model) (12/5) LinkedInFacebookTwitterGoogle+Email this Story
Assure people that you will support them over time, not just when the company is doing well, but even when the company is going through hard times."
--Paul Spiegelman, founder and CEO of BerylHealth, writing at Inc. online's The Culture Gap blog
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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