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September 17, 2012News for the cable and broadband industry

  Business News 
  • FCC is said to favor ending program-access regulations
    The Federal Communications Commission appears ready to end a mandate for cable operators to provide access to their owned programming to satcasters and other pay-TV rivals. FCC Chairman Julius Genachowski is said to support letting the rules expire on Oct. 5. The regulations, which were included in the 1992 Cable Act, have been granted two extensions since their original 2002 sunset date. Chicago Tribune (free registration) (9/14) LinkedInFacebookTwitterEmail this Story
  • Cablevision seeks patent for virtual TV chat tool
    Cablevision is seeking a patent for a social TV tool that could let its customers have voice or video chats during TV viewing. "The system enables a viewer to find friends, or other like-minded viewers not acquainted with the viewer, for virtual communal viewing parties," according to the patent filing. FierceCable (9/14) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Programming News 
  • Twitter feedback factors into some series' plotlines
    The number of posts on Twitter and other social media sites about TV shows has increased exponentially, from 8.8 million in July 2011 to 75.5 million this July, Bluefin Labs has found. As a result, some shows, including USA Network's drama series "Covert Affairs," have altered their plots to address concerns raised on Twitter. "Covert Affairs" for its second-season finale added a detail about a character's blindness to respond to Twitter user concerns about whether the condition was permanent. The Wall Street Journal (9/17) LinkedInFacebookTwitterEmail this Story
  • Elmore Leonard story inspires USA Network pilot
    USA Network has given the order for a pilot based on a short story in Elmore Leonard's collection "When the Women Come Out to Dance," about a Miami businessman who tries to boost his political future by marrying a Colombian woman. The show, which was originally picked up by NBC, is being developed by Cheryl Heuton and Nicolas Falacci, the team behind "Numb3rs." The Hollywood Reporter/The Live Feed blog (9/14) LinkedInFacebookTwitterEmail this Story
  Eye on Video 
  • Other News
  Marketing Trends 
  • ESPN tunes up the return of NASCAR NonStop ad program
    ESPN, during 10 NASCAR races this fall, will divide the screen between live racing footage and ads with a ticker on top showing the standings of the drivers. NASCAR NonStop ads will appear at the midway point of each race and continue through the end. The first half of each race will be a regular, full-screen presentation with ad interruptions. MediaPost Communications/MediaDailyNews (9/14) LinkedInFacebookTwitterEmail this Story
  • Research: Men, women find different kinds of ads funny
    TV viewers ages 13 to 34 split along gender lines on what makes them laugh in ads, with men preferring "slapstick, edgy, sarcastic" humor and women gravitating toward "offbeat, but not mean-spirited" comedy, Nielsen reported. Other gender differences include men preferring spots with "normal guys" and "exaggerated situations" with elements of competition. Women look for "happy situations" and an "I could be her" aspect, with ads that feature "strong female celebrities" and "having fun." MediaPost Communications/MediaDailyNews (9/14) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by CTAM SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Featured Content 
 

  Advanced Products 
  • Shazam app now recognizes content on 160 TV channels
    The Shazam mobile application is aiming to transfer its song-recognition success to television, with its technology now about to identify content on more than 160 cable and broadcast networks. Shazam also can provide information on the cast of a show, photos, music, celebrity news and trivia, along with the ability to post comments on Facebook and Twitter. Multichannel News (9/17) LinkedInFacebookTwitterEmail this Story
  Association News 
  • On Demand celebrates Hispanic Heritage Month
    The nation's top cable companies, in partnership with The League of United Latin American Citizens, are presenting programs and movies that feature compelling Hispanic figures and events on cable's On Demand service. The Hispanic-themed programming represents a broad industry effort to provide digital cable customers convenient access to relevant, factual and entertaining Hispanic and Latino television shows and movies -- On Demand, all month long, with just a couple of clicks of the remote control. Culture-hungry viewers can "like" Diversity On Demand on Facebook. LinkedInFacebookTwitterEmail this Story
  • Targeting the low-income segments with new thinking
    The low-income market has traditionally been a challenge for cable companies because of poor credit, unpaid balances, bad debt and high involuntary churn. Learn from the wireless industry and gain new perspective about this important segment at CTAM Summit in Orlando, Fla. View the full schedule, speakers and register now. LinkedInFacebookTwitterEmail this Story
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  Editor's Note 
  • Updated SmartBrief privacy policy
    SmartBrief has updated its privacy policy to better reflect the state of the digital world. View the updated policy. LinkedInFacebookTwitterEmail this Story
 
Position TitleCompany NameLocation
Senior Product ManagerAtlantic BroadbandQuincy, MA
Weekend MeterologistBroadcastPhoenix, AZ
Telecommunications Manager, AssistantClick! Cable TVTacoma, WA
Executive Producer Investigations/ConsumerBroadcastPhoenix, AZ
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  SmartQuote 
How is it possible to feel nostalgia for a world I never knew?"
--Ernesto Guevara de la Serna (Gael Garcia Bernal), "The Motorcycle Diaries"

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