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December 28, 2012News for women business owners

  Top Story 
  • Why business owners shouldn't stress about the political climate
    Business owners should focus on factors they can control rather than on the political wrangling in the nation's capital, according to Brian Hamilton of Sageworks. "Become monomaniacal about what you can do and about customer satisfaction," he advises. It's also important to note that, despite the political uncertainty, there are some positive economic signs. Inc. online (free registration) (12/26) LinkedInFacebookTwitterEmail this Story
  Business Trends 
  • Women who rose to the top in 2012
    It has been a year of ups and downs for women business leaders, Colleen Leahey writes. Among 2012's big winners: Marissa Mayer, who took over as CEO of Yahoo; Marillyn Hewson, who unexpectedly landed the top job at Lockheed Martin; Phebe Novakovic, who runs General Dynamics; and IBM CEO Ginni Rometty, who now also serves as Big Blue's chairwoman and president. CNNMoney/Fortune (12/26) LinkedInFacebookTwitterEmail this Story
  Small Business Spotlight 
  • Woman gets devastating health diagnosis, opens business
    After a multiple sclerosis diagnosis derailed her career at the U.S. Postal Service, Regina Swartz had to find another way to support herself and her three children. She became a franchisee for Elements Therapeutic Massage and opened the brand's first Vancouver, Wash., studio. Swartz, who has a staff of 12, wants to open another location by the end of next year. The Columbian (Vancouver, Wash.) (12/25) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • New Facebook policy to restrict use of text in cover photos
    Beginning in the middle of January, Facebook is implementing a policy that will require users to limit the amount of text they include in their cover photos and News Feed ads. Facebook's policy emphasizes the importance of picking a good cover photo to represent your brand, Rick Mulready writes. "Switch out your cover photos periodically to keep it fresh," he advises. Entrepreneur online/The Daily Dose blog (12/26) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • Save the date: America's Small Business Summit
    NAWBO is partnering again with the U.S. Chamber of Commerce to host America's Small Business Summit April 29 to May 1. Mark your calendar now and plan to join hundreds of small businesses and chamber and association executives from across the country to network, learn from business experts and advocate for pro-business policies. In conjunction with this, NAWBO will also hold its 2013 Public Policy Day, where we extend invitations to key public policy decision-makers to meet with us. LinkedInFacebookTwitterEmail this Story
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  Featured Content 

  • 5 tips for hosting a webinar that will wow clients and prospects
    Hosting your first webinar might be intimidating, but there are clear business benefits to it, Mary Ellen Slayter writes. "Learning how to host a webinar will allow your clients to get to know who you are on a personal level, forging lasting connections and positive relationships," she writes. It's a good idea to work with a co-presenter, do a trial run and avoid rushing through the presentation, she writes. (12/26) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • How successful people stop stress in its tracks
    Stress is a fact of life in the business world, but, by taking the right approach, you can deal with it in a productive manner, Heidi Grant Halvorson writes. It's important to reserve some of your time for an interesting task and to get into a routine that allows you to reduce the number of decisions that you have to make on a daily basis. "Every time you make a decision ... you create a state of mental tension that is, in fact, stressful," Halvorson writes. Forbes (12/23) LinkedInFacebookTwitterEmail this Story
  • Payroll-tax advice for the end of the year
    As the end of the year approaches, you should take certain steps to make sure you're handling payroll taxes properly. For example, you should ensure the tax ID numbers you have on file are current, and your employees should make sure their W-2 and 1099 information is accurate. (12/27) LinkedInFacebookTwitterEmail this Story
  • 5 hot spots to ring in the new year
    If you're traveling to a major city such as New York, Chicago or New Orleans to ring in the new year, be sure to catch a little of the local flavor while you're there, writes Stephanie Ainza, community manager for Hipmunk. For example, if you find yourself in San Diego, you should check out the North Park neighborhood for an interesting mix of microbreweries, restaurants and nightlife. (12/23) LinkedInFacebookTwitterEmail this Story
The more slowly you talk, the more authoritative you sound."
--Mary Ellen Slayter, founder and managing director of Reputation Capital Media Services, writing at

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