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19 March 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Philippines' Smart Communications goes mobile
    With the goal of making "prime time every time," Smart Communications in the Philippines has introduced a division focused on mobile advertising. As consumers grow inured to advertising on other platforms, the best results are increasingly driven by "the setting, setting the situation, the mindset, timing and location of the target consumer," Smart Executive Vice President Noel Lorenzana said of the new Smart Ads service. "It is imperative that we reach our customers when and where our brands are relevant." (Singapore) (13 Mar.) LinkedInFacebookTwitterEmail this Story
  • Masters offers home improvement consultations via mobile
    A joint venture between Woolworths and U.S. home improvement chain Lowe's is offering a real-time consultation iPhone application in Australia. The Masters Home Improvement app offers a price comparison tool, store finder as well as a live chat feature for home renovators. "We've taken the innovation of our popular in-store customer service buttons, where a staff member will respond within one minute of being called, and moved it into the digital world," said Melinda Smith, director of Masters. Marketing Mag (Australia) (12 Mar.) LinkedInFacebookTwitterEmail this Story
  Integrated Marketing 
  • Mobile wallet targets smaller businesses in India
    The prepaid mobile wallet solution YPaycash has made its debut in Coimbatore, India. Y-Cash Software Solutions and Karur Vysya Bank are targeting the service at smaller businesses that in the past haven't opted for credit/debit or mobile payments. More than 4,000 retailers have signed up for the solution since its release three months ago in Chennai. The Economic Times (India) (14 Mar.) LinkedInFacebookTwitterEmail this Story
  • Australia's News Ltd. offers mobile ad creation service
    Australia's News Ltd. said it is providing everything businesses may need to produce mobile ad campaigns. The service builds on News Ltd.'s claimed market-leading 16% share of the country's mobile ad market among news publications and includes the option of scannable print ads that allow readers to access additional content on their devices. Marketing Mag (Australia) (12 Mar.) LinkedInFacebookTwitterEmail this Story
  Research & Metrics 
  • Shazam: Second-screen viewing greatly leverages TV spots
    The second-screen experience offers several advantages for Australian advertisers, Shazam says, with independent studies showing that 30-second spots can generate several minutes of user engagement and sharpen message retention rates. "Brands typically spend hundreds of thousands of dollars on developing an advert and so they are always on the lookout for ways to increase the impact and engagement associated with the ads that they're creating. This research shows that a second-screen interactive experience both engages viewers and improves brand recall," Shazam's Miles Lewis said at a Sydney forum. Campaign Brief online (Australia) (14 Mar.) LinkedInFacebookTwitterEmail this Story
What men value in this world is not rights but privileges."
--H.L. Mencken,
American journalist and essayist

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