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November 16, 2012
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News for the non-alcoholic refreshment beverage industry

  Industry News 
 
  • Honest Kids debuts new look
    The cartons and pouches of Honest Tea's Honest Kids fruit juice drinks have a new look, with photographs showing the flavor of the beverage inside. The Coca-Cola subsidiary also introduced a 59-ounce Honest Kids bottle, with the words "organic" and "honest" embossed on the neck. BevIndustry.com (11/15) LinkedInFacebookTwitterEmail this Story
  • MetaBrand takes brands from concept to market
    New company MetaBrand is offering services to help natural and organic beverage brands move from concept to market. "The originators of these great ideas generally lack the experience or the financial wherewithal to tackle challenges such as full-scale product formulation, manufacturing, regulatory compliance, and distribution," said founder Eric Schnell, who is also a co-founder of Steaz Teas. Drinks Business Review (11/16) LinkedInFacebookTwitterEmail this Story
  • Campbell International president named
    Luca Mignini, previously CEO of the Findus Italy division of the IGLO Group, is joining Campbell as senior vice president and president of Campbell International. "I look forward to accelerating growth in Campbellā€™s businesses in Asia-Pacific, Europe and Latin America, through both organic expansion and external development," he said. Progressive Grocer (11/15) LinkedInFacebookTwitterEmail this Story
Pass it on. Cans are America's most recycled packaging.
Go to Cancentral.com/sustainability to download our sustainability report.
  Health and Nutrition 
  • Chocolate proves popular in nutrition drinks
    Chocolate is a popular ingredient in nutrition drinks because it adds rich flavor and color, and is effective in masking some of the flavors associated with added protein. Many drink-makers opt to use cocoa powder because is easier to incorporate, said Kim Yoder, technical service manager for Cargill. ADM has introduced deZaan Chocolate Microflakes, which combine the flavor and color of chocolate with the ease-of-use of cocoa powder. BevIndustry.com (11/15) LinkedInFacebookTwitterEmail this Story
10 ways to inspire creativity in your staff.
Fostering creative business practices isn't as hard as it seems and can lead to smart solutions. Use these ten techniques to help inspire and encourage creativity in your staff. Read the article and learn 10 ways to get the creative juices flowing.

  Marketing Report 
 
  • PepsiCo CMO talks consumer insights
    Frank Cooper, chief marketing officer at PepsiCo, said the company is analyzing consumer-engagement data collected through mobile devices and social media sites. "We need to measure how people are becoming involved in brands, how people are advocating on behalf of brands," he said. "We're figuring out ways to synthesize the data we have." Advertising Age (tiered subscription model) (11/14) LinkedInFacebookTwitterEmail this Story
  • Starbucks-owned Seattle's Best goes drive-thru
    Seattle's Best will further distinguish itself from corporate parent Starbucks with an expansion plan that centers on opening thousands of small, drive-thru only coffee shops in suburban areas, aimed at serving busy consumers who don't have time to linger in a cafe. Many Seattle's Best shops closed along with Borders bookstores last year, leaving about 100 locations. The Seattle Times (11/13) LinkedInFacebookTwitterEmail this Story
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Regulatory and Legislative Update 
  • Companies collaborate on EU labeling
    A dozen companies, including Kellogg, Nestle, Danone Group, Coca-Cola and Unilever, agreed to create a voluntary label system in the EU with calorie information on the front of packaging. The change is expected to be in place by the end of 2014. Food Business Review (11/16) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
  SmartQuote 
One thing I am convinced more and more is true and that is this: The only way to be truly happy is to make others happy. When you realize that and take advantage of the fact, everything is made perfect."
--William Carlos Williams,
American poet and physician


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