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November 20, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Sunday circulation numbers remain strong, but weaknesses persist
    Although Sunday paid circulation numbers have been a bright spot for newspapers, they may not be all they seem, writes Rick Edmonds. The end of the super-couponing fad has hurt Sunday papers, and the circulation revenue that comes from paid online subscriptions is less valuable, due to marketing dollars spent, than the ad revenue it might be replacing. Growth has been chiefly seen in the nation's 40 largest papers, which have circulations in excess of 250,000, according to an analysis by John Murray of the Newspaper Association of America. Blog (11/19) LinkedInFacebookTwitterEmail this Story
  • Lee Enterprises expanding digital pay model at its papers
    Almost all of Lee Enterprises' 51 newspapers are expected to have metered paid online subscription plans in place before the new year, the company announced. Separately, Lee posted a $7.7 million loss for its fiscal fourth quarter on revenues of $180.3 million, which included a 9.7% gain in digital revenues. (11/19) LinkedInFacebookTwitterEmail this Story
  • USA Today tailoring mobile product for reader preferences
    Gannett's USA Today is introducing a content management system with readers' mobile devices in mind, allowing editors to vary the content they provide through the day according to the tastes and preferences of mobile users. "We're starting to think of these as products that should be actively programmed rather than taking things that were produced for another medium," said David Payne, Gannett's chief digital officer. (11/19) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Why "viewability" isn't a magic bullet
    The online ad industry has embraced "viewability" as a key metric for determining ad effectiveness -- but viewability alone doesn't do brands much good, writes Philipp Pieper. Brands need to demand not just viewable ad-placements, but also placements on clean, well-designed pages where their ads stand out and are likely to make a real impression. "A viewable impression in a cluttered environment is unlikely ever to be noticed," Pieper writes. Advertising Age (tiered subscription model)/DigitalNext blog (11/19) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Christine Martin to head new Poynter Foundation
    Christine Martin has been chosen as president of the Poynter Foundation, which has been launched to drum up philanthropic support for the Poynter Institute. Martin comes to the post from her job as vice president for university relations at West Virginia University. (11/19) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • Gaza conflict challenges journalists
    Journalists covering the conflict in the Gaza Strip are challenged by power outages, airstrikes and violence that has left some wounded. Restrictions have prevented others from leaving. A Google+ hangout by NBC correspondent Ayman Mohyeldin in Gaza City was blacked out twice, which Mohyeldin said reflected "just a very small glimpse of what daily reality has become here in the Gaza strip." blog (11/19) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • What does it take to become a community-focused media company?
    It takes a community to grow your future. And it takes reimagining a framework for connecting businesses to customers, building communities of interest and engaging audiences in the conversation. It's social, mobile and very personal. Join us for Transformational Communities and find out what it takes to transform your news operation. The Transformation Tour brings together the best of the American Press Institute with The Poynter Institute for this one-day workshop on Dec. 7 in Arlington, Va., and on March 11 in Chicago. LinkedInFacebookTwitterEmail this Story
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A good man with a good conscience doesn't walk so fast."
--Georg Büchner,
German writer

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
    Arlington, VA 22203
    Phone: (571) 366-1000
    Fax: (571) 366-1219
    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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