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November 19, 2012
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  Top Story 
  • Banjo goes beyond mere "here" notifications
    Banjo's so-called "here functionality" -- allowing GPS-enabled smartphone users to find people nearby -- is becoming just a feature in a second phase of development, according to founder Damien Patton. "The older Banjo focused on a map of where you are right now. The new Banjo focuses on where in the world your friends and friends of friends are right now," he says. Mashable (11/15) LinkedInFacebookTwitterEmail this Story
  Developer Economics 
  • Tylted's in-app ad platform to expand mobile gameplay
    Tylted has introduced ad platform GameDrop that provides in-app gaming overlays via existing ad networks. Game developers can place versions of their games within other applications and "[r]ather than just seeing advertising for game downloads on banner ads in apps, customers will be able to play the game without leaving the application," Scott Denne writes. The company beta-tested the platform in the Pandora app, and it yielded a 13-minute average playing time and three times the interaction rate of regular mobile banner ads. The Wall Street Journal/Venture Capital Dispatch blog (11/16), TechCrunch (11/16) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Self-improvement apps shouldn't resort to gimmicks
    Developers of applications for learning and self-improvement would do best by avoiding several trendy practices to engage users, Boris Wertz of Version One Ventures writes, warning against steps such as making the app a game and requiring a large up-front cash payment. GigaOm (11/18) LinkedInFacebookTwitterEmail this Story
  • Other News
  Regulation & Policy 
  • Transport regulators move against taxi-hailing apps
    The International Association of Transportation Regulators is trying to stop smartphone applications that allow consumers to hail and pay for cabs through a network that doesn't always include licensed hacks. The move against app developers such as Uber Technologies and Zimride would require local approval, but the IATR is confident its guidelines will have an influence on lawmakers. The regulators want a ban on the use of GPS-enabled smartphones as a substitute for meters as well as an end to demand-based pricing. The Wall Street Journal (11/15) LinkedInFacebookTwitterEmail this Story
  Industry Spotlight 
  • NoshList revision includes table-number assignment, texting
    A premium version of the NoshList restaurant wait-list application includes table-number assigning and text-message interaction. The original app has seated 4.5 million diners at individual restaurants and chains such as Red Robin and Buffalo Wild Wings since its introduction nine months ago. VentureBeat (11/16) LinkedInFacebookTwitterEmail this Story
  App Developers Alliance News 
  • See you in L.A. for the Variety Entertainment Apps Conference! Register with 25%-off code ADA25
    On Nov. 29, the Alliance is partnering with Variety to host the Entertainment Apps Conference. An awards ceremony will follow the daylong conference, which will bring together top digital distribution and marketing execs from the major studios and networks, CE and set-top box makers, technology and platform providers, and developer and content creators. Secure your ticket today at a killer rate by using the code ADA25 when you register. LinkedInFacebookTwitterEmail this Story
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Nothing is too small to know, and nothing is too big to attempt."
--William Cornelius Van Horne,
Canadian railway executive

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