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March 7, 2013News for the cable and broadband industry

  Business News 
  • Other News
  Business Services Update 
 
  • Time Warner Cable Business continues strong performance
    Time Warner Cable last year leveraged more than $150 million from demand for cellular backhaul services, according to Rob Marcus, president and chief operating officer. Separately, Time Warner Cable Business accounted for 40% of the parent company's fourth-quarter revenue increases. FierceCable (3/5) LinkedInFacebookTwitterEmail this Story
Evolve Your Business with the #1 Cloud ERP
Media companies are acutely impacted by the digital transformation because of changes to content management strategies and the multiplication of content syndication variables. The hallmark of the new era is its states of "permanent change", which necessitates agility in both processes and software—NetSuite's cloud solution will ensure your business is ready for what's next
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  Eye on Video 
 
  • Connected TVs are starting to click with public, poll shows
    Just over 3 in 10 of those shopping for a TV are looking for one that can connect to the Web, compared with 18% last year, the IHS Smart TV Consumer Survey has found. The rising interest in connected TVs is likely being driven by price drops for connected models, with more than half of consumers citing cost as the main influence on their purchase, compared with about 28% last year. GigaOm (3/6), Telecompetitor.com (3/7) LinkedInFacebookTwitterEmail this Story
Driving Full-Funnel Results With Video Ads
Nearly $29 billion is being spent worldwide on digital video advertising this year. Are you getting the most out of your video investment? Download this new ViralGains ebook to learn how to use video ads to engage consumers at every stage of the customer journey—from awareness to purchase.
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  Marketing Trends 
 
  • March Madness is biggest postseason ad event, research shows
    The 2012 edition of March Madness for the first time garnered more ad revenue for CBS and Turner Sports than the postseasons for the NFL, NBA, Major League Baseball and the NHL, Kantar Media has found. CBS/Turner Sports last year tallied more than $1 billion in ad sales, plus an extra $60 million for digital ads. Adweek (3/6) LinkedInFacebookTwitterEmail this Story
  • Other News
Break The Prisoner's Dilemma in Mobile Ad Fraud
Unfortunately, in the mobile marketing ecosystem, fighting fraud is widely talked about, but when it comes to actions rather than words, no one has a real incentive to truly fight back. Read More to find out what needs to be done to make a change.
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  Advanced Products 
  Competitive Watch 
  Association News 
  • Influence the lifetime value of your customer
      
    On March 20 CTAM Unplugged will feature James Kane, whose fascinating and highly entertaining insights are supported by more than 40 years of Harvard University research.  As leading authority on the neuroscience behind what makes someone loyal, Kane has helped organizations, such as Apple, Amazon, Starwood Hotels and Major League Baseball experience tremendous growth by showing them how to build nearly unbreakable relationships with fans, clients and even employees. Register today. LinkedInFacebookTwitterEmail this Story

  • Cable campaigns then and now
    The Mark Awards is celebrating 30 years of identifying award-winning campaigns within the cable industry. Reflecting back, CTAM pulled together a collection of marketing campaigns from 1983 top honors to what's winning now. Mark your place in history; the deadline for entries is March 27. Enter now. LinkedInFacebookTwitterEmail this Story
Learn more about CTAM ->Home page | Events | Join CTAM

 
Position TitleCompany NameLocation
Digital Marketing & Operations ManagerCTAMNational Harbor, MD
Telecommunications Engineer Addus HealthCare, Inc.Greater Chicago Area, IL
Cable Splicing Tech- BeckleyFrontier CommunicationsBeckley, WV
Telecommunications Systems Engineer CitrixSanta Clara, CA
Telecommunications TechnicianSAICWashington, DC
Director Channel Marketing - Retail Vertical MarketingAT&TMultiple Locations, United States
Click here to view more job listings.

  SmartQuote from NBCUniversal On Demand
Sometimes, if things are closed, you just open them up."
--Nikolai Luzhin (Viggo Mortensen), "Eastern Promises"
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This title and more are available On Demand! Movies & TV shows from NBCUniversal: digital.nbcuni.com.

 
 
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