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- Mobile is a state of mind, says IAB exec
Mobile is "a behavior, not a technology," and brands should adjust their ad strategies accordingly, says IAB mobile evangelist Anna Bager. Embracing that outlook means tailoring mobile campaigns to specific consumer behaviors, rather than to the devices they're using to facilitate those behaviors. "It's about accessing content wherever you are. ... It's really the use that is mobile, not the device," Bager says. ClickZ
(10/10)       
| Marketing Trends & Research | | |
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- How Big Data must evolve to aid marketers
Using "Big Data"-driven analysis in real time could be the future of the online ad business, but the technology will never reach its full potential until there's a platform that focuses on marketers' need to track customer engagement and that can work at scale, writes Rob Jayson. The challenge lies in finding ways to connect the wealth of data on consumers' online behavior back to their real-world habits and needs, Jayson argues. "We can't forget the task set by our clients -- to focus on consumers overall and not just their digital selves," he writes. Advertising Age (tiered subscription model)/CMO Strategy blog
(10/10)
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| Agency News | | |
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- BBH wins Dove Men+Care assignment from Unilever
Just weeks after a round of layoffs, BBH has won an assignment from Unilever to work on Dove Men+Care, though the consumer goods giant isn't getting rid of Dove's main agency, Ogilvy. BBH, which previously worked on the company's Axe line, will assign the project to its London and New York offices. Dove Men+Care's 2010 Super Bowl spot was Ogilvy's doing, while Davie Brown Entertainment created the "Journey to Comfort" series of athlete testimonials. Advertising Age (tiered subscription model)
(10/10)
| Marketer News | | |
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- First spots for Windows 8 hit the Internet
Ads for the upcoming Windows 8 operating system have leaked to the Internet. The commercials focus on user education, as the navigation of the new Microsoft platform has been described as difficult in some early press reports. Most of the product demos are conducted on generic tablet computers, not on Microsoft's unreleased Surface device, demonstrating the company's push into mobile market. CNET
(10/10)
| Interactive Media | | |
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- Jell-O campaign features Major League pudding inhalers
Jell-O is sponsoring a "Pudding Prix" to determine the fastest eater of its pudding, an initiative sparked by agency Crispin Porter + Bogusky. The brand is featuring five Major League Eating competitors slurping down pudding in videos and invited amateurs to compete and submit their own. Adweek/AdFreak blog
(10/10)
| IAB News | | |
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- IAB MIXX award winners revealed
Sherwin-Williams and McKinney took home the coveted Best in Show MIXX Award for "Chip It!" at the October 2 MIXX Awards Gala. Seventy-one distinguished interactive advertising campaigns and single executions in 27 categories were showcased as winners for setting the pace for creativity and impact across all digital marketing. The MIXX Awards is the only competition that evaluates all key facets of interactive marketing -- including strategy, creative development and execution, media placement and integration, effectiveness, and ROI, and the sole interactive awards competition judged by an all-star panel of 31 luminaries. This year's award judging process was further distinguished and amplified by the awards' first-ever Judging Panel Chair, Nick Law, Global Chief Creative Officer, R/GA. View all the winning creative.
- MIXX 2012 highlights
At the sold-out 2012 IAB MIXX Conference & Expo -- Advertising Week's No. 1 destination -- marketers, ad agency creatives and executives, publishers, technologists, and others came together to explore the digital big bang, caused by the collision of technology and creativity. Find out what powerhouse presenters Marc Andreessen, Co-Founder and General Partner, Andreessen Horowitz; Dennis Crowley, Co-Founder, foursquare; Alfredo Gangotena, Chief Marketing Officer, MasterCard Worldwide; Chris Hughes, Co-Founder, Facebook, and Editor-in-Chief, The New Republic; Nick Law, Global Chief Creative Officer, R/GA; Qi Lu; President, Online Services Division, Microsoft; Sheryl Sandberg, Chief Operating Officer, Facebook; Marc Speichert, Chief Marketing Officer, L’Oréal USA, and many more, have to say about the new university of possibilities for media and marketing. Check out videos, daily recaps, photo highlights and more.
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| Position Title | Company Name | Location |
| Sales Development Manager | Chegg | Santa Clara, CA |
| Sr Director, Ad Policy | Yahoo! | Santa Monica, CA |
| Digital Creative Manager | LIN Media | Austin, TX |
| Digital Ad Trafficker | LIN Media | Austin, TX |
| Digital Ad Operations Manager | LIN Media | Austin, TX |
| Account Executive/Sr. AE, East Coast | deviantART | New York, NY |
| Account Executive | Yahoo! | Toronto, Canada |
| Advertising Operations Technical Lead | Pandora | Oakland, CA |
| Digital Sales Coordinator | gmc | Atlanta/College Park, GA |
| Regional Director, Sales Development | Pandora | Oakland, CA |
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| Click here to view more job listings. |
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