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December 24, 2012
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News about digital retail commerce

  Top Story 
  Online Retail Trends 
  • Will Amazon and Google come to blows next year?
    Amazon CEO Jeff Bezos was an early investor in Google who began to see potential conflicts a decade ago when the search company launched plans to digitize product catalogs. The rivalry has since heated up, and some analysts say the two companies may be on a collision course for next year. "Amazon wants to be the one place where you buy everything. Google wants to be the one place where you find everything, of which buying things is a subset," said Chi-Hua Chien, a partner at Kleiner Perkins Caufield & Byers, a venture capital firm. Reuters (12/23) LinkedInFacebookTwitterEmail this Story
  New Media & Technology 
  • Study: 6 out of 10 consumers prefer social brands
    About 6 out of 10 consumers say they're more likely to trust or share content from brands with an established social media presence, according to a Mass Relevance survey, and two-thirds of consumers say they've made purchases based on social media content. "This study proves that people want to engage with a 'social brand' and shows how brands can begin to build social experiences that drive interaction and sales," says Mass Relevance CEO Sam Decker. ClickZ (12/21) LinkedInFacebookTwitterEmail this Story
  • Augmented reality is set to come into its own in 2013
    Affordable augmented-reality glasses aren't likely to be available until 2014, but 2013 should see major advances in the AR field. Among the likely advances are more smartphones optimized for AR and more AR tools making use of location data. VentureBeat (12/23) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by Shop.org SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Companies in the News 
  • Sears, Kmart look to bridge shopping styles with holiday campaign
    Mobile plays a part in Sears' and Kmart's late holiday-season sales push that invites customers to shop however they like -- in stores, online or via smartphone and tablet. One option allows customers to buy an item on their mobile device and pick it up the same day at a store or, in some locations, text the store for roadside delivery. MobileCommerceDaily.com (12/24) LinkedInFacebookTwitterEmail this Story
  • Google Now adds e-mail search feature
    U.S. consumers with Gmail accounts can now try out a new search feature as part of Google Now, which aims to make it easier for users to quickly search for flight information, restaurant reservations and product purchases. PCWorld (12/21) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  Interactive Advertising 
  • Food brands take aim at children's smartphones
    Food marketers are shifting their ad spending to mobile and social in a bid to target smartphone-wielding children, according to a Federal Trade Commission report. Social campaigns and branded mobile applications are seen as a cost-effective way to target young consumers, researchers say. "These online media are not necessarily as costly as display advertising, yet potentially have a farther, and more immersive, reach than display advertising," the report notes. The Wall Street Journal (12/23) LinkedInFacebookTwitterEmail this Story
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  Shop.org Spotlight 
  • The online retailer's guide to video merchandising success
    Given the growing popularity, communication potential and opportunities for engagement, video campaigns can help retailers drives clicks, and ultimately, sales. In a recent addition to the Shop.org white paper library, Invodo revisits hypotheses from two years ago to see how best practices in video merchandising have evolved and breaks down the steps that stand in the way of launching a successful video program. Download the white paper. LinkedInFacebookTwitterEmail this Story
 
  • The year's can't-miss holiday TV ads
    Whether they strike a chord with our comedic or nostalgic side, retailers' holiday TV campaigns have become one of the hottest pop-culture topics this season. NRF's Kathy Grannis recaps the Retail Advertising and Marketing Association's latest survey, where Americans revealed their list of can't-miss holiday commercials for 2012, and explains how the results stack up to TV ads of holidays past. Read more. Retail's BIG Blog (12/21) LinkedInFacebookTwitterEmail this Story
 
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  Editor's Note 
  • SmartBrief will not publish Tuesday
    In observance of Christmas, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
  SmartQuote 
In seed time learn, in harvest teach, in winter enjoy."
--William Blake,
British poet and painter


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