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| Eye on Marketing | | |
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- Urban Airship focuses on managing mobile relationships
Mobile relationship management is a new focus for Urban Airship as the company addresses marketers' concerns over the complexities and ever-changing nature of mobile. "With MRM, we're expanding the value we bring to organizations through broader business-user-friendly solutions coupled with best practices services that will help unlock the value of customer data and keep their connected customers closer," said CEO Scott Kveton. ClickZ
(3/6)     
- Marketing analytics firm practices what it preaches
An e-mail campaign by marketing analytics vendor Litmus provides lessons on how to market a product to professional marketers, David Kirkpatrick writes. The campaign incorporated testimonials, a GIF to demo the new product and a clever subject line, he writes. "One of our biggest challenges is there is always a feeling that we need to be demonstrating the best techniques, or the most creative uses of e-mail, since we are selling an e-mail product to marketers," said Litmus Marketing Director Justine Jordan. MarketingSherpa
(3/6)
- How Pinterest can create value for B2B marketers
B2B marketers should consider using Pinterest to draw attention their whitepapers and drive traffic to their websites, Crispin Sheridan writes. HubSpot is an example of a company that has become effective at creating infographics from old content and posting them on Pinterest, he writes. ClickZ
(3/6)
| Tech Edge | | |
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- 3 cheers for Twitter's new Ads API
 Twitter's new Ads API is a big deal for social media marketers, Balachandar Ganesh writes. The API opens the door to smarter analytics, more streamlined campaign design and ad purchasing, and data-driven, real-time campaign optimization. "Folks, Twitter marketing just got serious," he writes. VentureBeat
(3/6)
| Innovation | | |
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- Don't seek answers when you should be asking questions
Give Albert Einstein 60 minutes to solve a life-or-death problem and he'd use all but five minutes mulling over the best question, Liz Alexander writes. Innovators should take a similar approach, she argues, focusing on identifying meaningful questions rather than obsessing over solutions. ThoughtLeaders blog
(3/6)
| Association News | | |
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- BMA Colorado Chapter -- Event -- TO INSPIRE: The evolving role of a marketer
This event will be held Mon., Mar 11, from 5:30 p.m. to 8:30 p.m., at Embassy Suites Downtown, 1420 Stout St, Denver, CO. For decades, marketers have functioned in task-oriented roles -- product launches, lead generation and media hits. But today, our profession requires us to INSPIRE -- inspire teams, departments, organizations, and even markets. As we catalyze and inspire people, we're required to take on a more strategic perspective that reflects the growing impact marketing has on our organizations as a whole -- from recruiting and culture to customer experience and revenues. Speakers include B2B executives Eduardo Conrado, SVP/CMO, Motorola; Kathy Button Bell, VP/CMO, Emerson; Eileen Zicchino Managing Director/CMO, JPMorgan Chase; and Jennifer K. Nealson, CMO, Denver Center for the Performing Arts, who lead through inspiration within their industries and our evolving marketing profession. During three TED-style talks, you'll hear why marketing needs to think differently, how to create better alignment internally, and how to build relationships within our businesses regardless of discipline or geographic location. Read more.
- Take advantage of pre-registration and early bird discounts for BMA 2013 International Conference, BLAZE!
This year's conference -- taking place May 29 to 31 at the Sheraton Chicago Hotel & Towers -- will be themed "Blaze." With more than 900 expected to attend, you'll be ablaze with new ideas and concepts to help move your organization forward. Register now to learn from and network with B2B marketing's leading trailblazers. BMA members, register now at the special pre-registration rate, which is available to the first 100 BMA member registrants, and will end on March 15. Non-members can now register at the early bird rate. Read more.
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