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January 30, 2013News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Goya partners with USDA and "Let's Move" on cookbook
    Goya Foods has released "MyPlate/MiPlato," a cookbook with 30 healthful recipes and 10 balanced meals, created in partnership with the USDA and first lady Michelle Obama's "Let's Move" initiative. Nutrition information, preparation tips and estimated costs are included with each recipe. Progressive Grocer (1/29) LinkedInFacebookTwitterEmail this Story
  • Minute Maid debuts low-calorie juice drinks
    Minute Maid is introducing four lower-calorie juice drinks. Pure Squeezed Light No Pulp Orange Juice has 50 calories per 8-ounce serving; Light Raspberry Fruit Drink With Tea, Light Peach Fruit Drink With Tea and Chilled Light Mango Passion Fruit Drink each has 15 calories. Drug Store News (1/29) LinkedInFacebookTwitterEmail this Story
  • Other News
Don't miss the Social Buzz around Sirha
SmartBrief's live coverage of Sirha, The World Hospitality & Food Service Event, can be followed on Storify. Be sure to bookmark this page now to access a collection of the best social media content from the show.
  Trends 
HBR: The Discipline of Business Experimentation
Harvard Business Review: How can CPGs and grocers run experiments in a way that truly changes the business? Download this complimentary HBR article to read more.
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  Advertising & Marketing 
  • BBDO spots for Birds Eye show animal-family dinners
    Pinnacle Foods' Birds Eye will unveil its first commercials by new agency BBDO in February. The spots for Steamfresh Chef's Favorites show mother bears, dolphins and wolves enticing their young with the brand's side dishes. The new work comes as the frozen vegetables category is showing anemic growth and both Birds Eye and rival Green Giant are seeing sales declines. The New York Times (tiered subscription model) (1/29) LinkedInFacebookTwitterEmail this Story
  • Gillette asks women, does stubble deter smooching?
    Gillette has launched a U.S. campaign called Kiss & Tell, with a YouTube documentary, live events and a microsite centered on the premise that stubble lessens the appeal of kissing. The idea came from the Gillette India team, which ran a Women Against Lazy Stubble campaign. "If stubble is killing the kiss in India, we thought maybe it would also be true for American couples," said Susan Baba, U.S. communication manager for parent company Procter & Gamble. ClickZ (1/29) LinkedInFacebookTwitterEmail this Story
  Retail Spotlight 
  • Woods Supermarket taps StopLift to trim checkout losses
    A video-analytics system by StopLift Checkout Vision Systems is being used by Woods Supermarket in Missouri to prevent theft and make sure items are scanned correctly at checkout. "StopLift dramatically decreased shrinkage coming out of the self-checkout lanes," said Doug Haworth, director of loss prevention at Woods. The chain has recouped the system's cost "tenfold," Haworth said. Supermarket News (free registration) (1/29) LinkedInFacebookTwitterEmail this Story
  Health & Wellness 
  • Early lunch might lead to greater weight loss, study says
    A study of overweight and obese people who participated in a 20-week weight-loss program in Spain found that those who had an early lunch lost an average 22 pounds, compared with 17 pounds for those who ate later, U.S. researchers said. The study, published in the International Journal of Obesity, found that late lunchers ate less for breakfast, were more likely to skip breakfast and had lower insulin sensitivity. USA Today (1/29) LinkedInFacebookTwitterEmail this Story
  GMA News 
  • 3 weeks left to register for the GMA Litigation Conference
    With registration winding down for the only conference designed by food, beverage and CPG manufacturer counsel for food, beverage and CPG manufacturer counsel, don't miss your chance to participate in the GMA Litigation Conference on Feb. 19-21 in Miami.

    Formerly known as the GMA Food Claims and Litigation Conference, this newly renamed and expanded event is full of top industry litigation and product liability experts showcasing the latest trends, insights and strategies that will help you navigate the changing landscape of CPG litigation and protect your company’s reputation. View the full program.

    With the top counsel from major food, beverage and CPG manufacturers already registered to attend, don't miss this premier networking and educational event for counsel in food, beverage and consumer product law. View the attendee list.

    Attendees are eligible for more than 11 hours of CLE credits, including 1.5 hours of ethics credits. Register or get more information.

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Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

Position TitleCompany NameLocation
Sales Associate (Consumer Products)WestAppleton, WI
Director, State AffairsGrocery Manufacturers Association (GMA)Washington, DC
Senior Manager, Health and Nutrition PolicyGrocery Manufacturers Association (GMA)Washington, DC
Ghirardelli Chocolate CompanyFood TechnologistSan Leandro, CA
Senior Vice President, DevelopmentWETAArlington, VA
Click here to view more job listings.

  SmartQuote 
Resentment is like taking poison and waiting for the other person to die."
--Malachy McCourt,
Irish-American actor, writer and politician


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