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November 13, 2012
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News for mobile marketing professionals

  Top Story 
  • Orbitz sees mobile bookings take off
    Bookings via mobile devices have grown quickly during the past three years, with 20% of Orbitz' business now originating from mobile. Gross bookings via mobile for Orbitz are expected to top $700 million by year's end, which would rank the company fourth behind Amazon, Apple and Marriott. Mobile is proving especially appealing for users making last-minute plans, this article notes. ClickZ (11/12) LinkedInFacebookTwitterEmail this Story
Attract Customers with Apple Wallet & Android Pay
Mobile wallets provide a smart way for marketers to deliver content like offers, coupons, loyalty cards and more to their customers. Users can save branded offers, coupons and loyalty cards to their phones, creating a win-win for both customers and brands. Learn More About Mobile Wallet.
  Sponsored Report:(title of the whitepaper) 
  • What area will your mobile marketing efforts focus on in 2013?
Display ads on mobile websites
Mobile search ads
Ads in third-party mobile applications
Branded applications
Augmented reality/QR codes
SMS marketing

Let's Save the Advertising Industry
The advertising industry is being dirtied by a lack of trust and transparency, non-viewable ads, brand safety concerns and cluttered ad experiences. Here are a few things you can do to ensure your ads are viewable, brand-safe, and fraud-free. Download the one-pager
  Consumer Engagement 
  • Domino's promotes holiday giving with SMS campaign
    Domino's Pizza customers can donate to St. Jude Children's Research Hospital this holiday season by either buying a St. Jude Thanks and Giving Combo or texting the keyword "pizza" to an SMS short code on their phones to donate $5 directly. This is the second year for the pizza chain's Thanks and Giving campaign using mobile, which runs through Jan. 1. (11/13) LinkedInFacebookTwitterEmail this Story
  • Georg Jensen taps AR with app to engage wider audience
    IPad users can visualize and design their own custom ring with an application from Danish brand Georg Jensen that incorporates augmented reality, video and animation. "Augmented-reality apps are blurring the boundaries between what is reality and what is computer-generated to improve what users see, hear, feel and even smell so customers can experience the feeling of how the product is reflected on them," said Isabella Lin, content director at Appitalism. Luxury Daily (11/13) LinkedInFacebookTwitterEmail this Story
  • Jergens adds QR codes to magazine spreads for video bonus
    Jergens is offering style tips via QR codes in print ads. Scanning the code on the two-page spreads that appear in magazines such as InStyle drives consumers to a mobile-optimized site where consumers can watch 30-second clips of women using Ultra Healing lotion. Mobile Marketer (11/13) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Location info is a key in many retail, restaurant mobile campaigns
    More than 4 in 10 mobile campaigns for the retail and restaurant sector the first half of the year included a store locator, according to a Millennial Media study, indicating the importance of mobile in driving in-store traffic. The large share of campaigns with location information for the sector "was significantly higher than our platform average and shows how advertisers are dedicated to ensuring consumers can always find the closest location, no matter where they may be," said Marcus Startzel, general manager of North America at Millennial Media. Mobile Marketer (11/13) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Smartphone users say they'll spend more on holiday shopping: More than two-thirds of smartphone owners say they plan to use their devices while holiday shopping this year, and almost half say social media will play a role, according to a Deloitte survey. Smartphone users also indicate they'll be spending an average of 72% more than non-smartphone users during the holiday season. MediaPost Communications/Marketing Daily (11/12) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Mass. delivers full mobile-ticket system to commuter rail
    Massachusetts on Monday became the first public transit company to offer a full smartphone-ticketing system on commuter rail lines. The Massachusetts Bay Transportation Authority, working with mobile transit-ticketing firm Masabi US, will let riders buy and display their tickets using their iPhone and Android devices via the MBTA mTicket application with the agency expected to add BlackBerry phones in the near future. Bank Systems & Technology (11/12) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  MMA News 
  • MMA Member Thought Leadership: Urban Airship Mobile Executive Series -- Push Messaging: The Mobile Frontier
    The mobile frontier is vast, and growing. Around the globe people are turning away from desktops and laptops to embrace smart devices. With the next billion users heading this way soon, the possibilities seem to be limitless. Mobile marketers seeking to boost customer acquisition and retention while building deep brand loyalty have gained a powerful new tool in the form of push technology, delivering opt-in messages from mobiles apps directly to customers' smartphones or other mobile devices. Push messaging is becoming must-have technology because nothing else enables such a close and personal connection with mobile users. Read more here. LinkedInFacebookTwitterEmail this Story
  • Connect with the Important LATAM Consumer with Mobile - MMA LATAM & Hispanic Forum (Nov. 28-29)
    Latin American communities are comprised of consumers wielding massive buying power. Brands looking to engage these consumers have an active and incredibly mobile-savvy community to tap into. However, marketers need to do more than simply translate an ad or add subtitles to capture the attention of these consumers -- they must move from brand awareness to action. Marketers need to approach Hispanics and LATAM consumers on their terms and through platformsthat work with their life. Enter mobile. Join leading brands including Neilsen, Audi, Burger King Corporation, ESPN and JetBlue Airways at The MMA LATAM and Hispanic Forum and take a deep dive into the latest insights and trends for how to connect more meaningfully with these all-important communities who are influencing the market of tomorrow. Save 25% off your conference pass now if you use code EMAIL_25 -- register now. LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
Web Developer, Senior - SharePoint, SQL, IIS, C# and .NET ProgrammingAirlines for AmericaWashigton, DC
Senior Director, Membership, North AmericaMobile Marketing AssociationNationwide, United States
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For the happiest life, rigorously plan your days, leave your nights open to chance."
--Mignon McLaughlin,
American author and journalist

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