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December 20, 2012
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Latest news on mobile apps

  Industry Highlights 
  • Pocket God developers to deliver final update to hit game
    Bolt Creative is ending its work on the successful Pocket God game with a final update called "Apocalypse, Ow." The team is following up with a spinoff called Pocket God: The Runs. One of the first independent hits on the iPhone, the original game used the free OpenFeint network to attract 6 million paid downloads and 1.3 million in-app purchases, putting it on Apple's all-time top 10 list of paid mobile applications, writes Dean Takahashi. VentureBeat (12/19) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Mobile loyalty a natural pairing with mobile wallets
    Mobile payments may be the missing link in generating more consumer interest in mobile loyalty programs, with the two functions increasingly appreciated as complementary, writes Chantal Tode. Google, for instance, is doing away with its loyalty punch card Punchd application and may integrate those functions into its mobile wallet. "Mobile wallets will need to move beyond pure payment transactions in order to attain mass adoption. Loyalty features ... will go a long way toward enticing users to move to mobile wallets," said Tom Nawara, vice president of emerging solutions and innovation at Acquity Group. (12/20) LinkedInFacebookTwitterEmail this Story
  • Jumptap: Pharma ads are healthy category in mobile games
    Click-thru rates for pharmaceutical ads running in mobile game applications are 315% above the category average, according to Jumptap. Though some of the ads were aimed at a younger demographic, the popularity of pharma ads demonstrates the broadening of the audience for mobile games, said Matt Duffy, Jumptap vice president of marketing. The survey also found that Washington, D.C., has the highest concentration of gamers. "With a weekly average of 29 gaming ad requests per resident, its average was nearly five times that for any of the 50 states," Mark Walsh writes. MediaPost Communications/Online Media Daily (12/19) LinkedInFacebookTwitterEmail this Story
  • Pier 1 goes mobile to educate consumers on m-commerce
    Pier 1's mobile marketing efforts are switching from aiming to drive in-store traffic to highlighting holiday products and informing consumers how to take advantage of m-commerce options. An expandable ad on Pandora's iPhone application includes a variety of shopping features and a store locator. (12/20) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Appnique technique: Watching competitor apps for changes
    The Appnique mobile application discovery platform uses app store optimization techniques to help developers find the keywords, titles and descriptions that can lift ratings. Unlike competitors SearchMan and MobileDevHQ, Appnique uses an algorithm to discover all of an app's competitors and notifies the developer when an alteration in a competitor's app has changed its ranking. TechCrunch (12/19) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Coca-Cola offers mobile game in fight against AIDS
    A mobile game punctuated with in-application purchases is on offer from Coca-Cola and the nonprofit (RED). Proceeds from the game go to the fight against AIDS. Coca-Cola also plans a TV film and digital channels to promote the (THRED) freemium game. Mobile Marketer (12/20) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Opinion: Native and Web mobile apps face the same problem
    Current arguments pitting native applications against Web apps on mobile devices present a false choice, writes Unicorn Labs' Mark Sigal. Opponents of native apps have called out app stores for taking a cut of the profits and hurting innovation -- but the problems of discoverability pertain to native and Web-based apps alike. "[I]t all comes down to the on-boarding process — from 'try' to 'engage' and 'buy' to a well-codified usage lifecycle," Sigal writes. GigaOm (12/19) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Regulators unveil expansion of children's online privacy rules
    The Federal Trade Commission has revealed new rules under the Children's Online Privacy Protection Act, expanding restrictions to cover mobile phones, applications, games, ad networks and other new areas. Although app stores run by such companies as Apple and Google have been exempted from violations made by the apps they sell, applications developers now face potentially burdensome regulations, trade groups warned. The new rules "will be so expensive to implement and create so much risk that talented and responsible developers will abandon the children's app marketplace," said Jon Potter, president of the Application Developers Alliance. The Wall Street Journal (12/19) , The Hill/Hillicon Valley blog (12/19) , The New York Times (tiered subscription model) (12/19) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • MMA Forum San Francisco: The Power of Mobile in the Marketing Mix, Jan. 29-30
    As a channel, mobile has sparked a new age of connectedness and an infinite world of highly personal marketing engagement. When more than 90% of consumers have their mobile phone within arm's reach 24/7, it's abundantly apparent that mobile's "power of the personal" must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix. Join us at the San Francisco Forum to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use of mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Learn more or register for the forum. LinkedInFacebookTwitterEmail this Story
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No man for any considerable period can wear one face to himself and another to the multitude, without finally getting bewildered as to which may be the true."
--Nathaniel Hawthorne,
American author

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