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March 5, 2013News for the cable and broadband industry

  Business News 
  • Comcast Cable chief: Providing good content trumps cost-cutting
    Although Comcast has some concerns about growing costs for programming, the cable giant is more focused on securing multiplatform rights to content and ensuring customers can access it, Comcast Cable President and CEO Neil Smit said at an event in Palm Beach, Fla. "We're focused on providing value to the customer," Smit said. "We have very good relations with programmers. Generally speaking, I am more focused on creating value than cutting costs on the programming side." The Hollywood Reporter (free content) (3/4) LinkedInFacebookTwitterEmail this Story
  • Pay TV's appeal keeps growing, Time Warner CEO says
    The traditional pay-TV bundle is doing just fine against multiplatform rivals such as Netflix, which so far have failed to put much of a dent in the business, Time Warner Chairman and CEO Jeff Bewkes said at a conference in Palm Beach, Fla. "We don't think the multichannel bundle is becoming less of a good deal, we think it's getting to be a better deal and we think it's getting to be a better deal in the opinion of consumers," Bewkes said. Multichannel News (3/4), Home Media Magazine (3/4) LinkedInFacebookTwitterEmail this Story
  • Paramount eyes return to the small screen
    Paramount Pictures, which stopped developing TV shows following parent Viacom's 2005 split into two companies that gave CBS control of TV production, is testing the waters for a small-screen comeback. Paramount reportedly plans to co-produce a TV series based on "Beverly Hills Cop," featuring the movie's star, Eddie Murphy, in the title role -- and the show could end up on CBS. The Wall Street Journal (3/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Programming News 
  Eye on Video 
  • More online-only series are in the pipeline
    The field of original series continues to get more crowded, with Netflix, Amazon, Microsoft and DIRECTV now developing their own shows -- in competition with cable and broadcast networks and with each other, Brian Stelter writes. The trend of online-only shows could prove a mixed bag for MSOs, by spurring cord-cutting while increasing potential demand for broadband services, Stelter adds. The New York Times (tiered subscription model) (3/4) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  • Comcast offers free week of VOD services
    Comcast is planning a big marketing push for its video-on-demand service via a free one-week tryout of programming from its cable, premium cable and broadcast networks, Comcast Cable CEO Neil Smit said at an investors conference in Florida. The "Xfinity Watchathon" is meant to appeal to users of Netflix and other video services who would rather not have to deal with setting up a DVR to watch programming. (3/4) LinkedInFacebookTwitterEmail this Story
  • Alma creates a Hispanic McDonald's spot for soccer lovers
    McDonald's is running a Spanish-language spot directed by Tarsem Singh through the agency Alma that shows Latino men playing soccer at night on an informal field. When the lights go out, the men cry out for just another minute to finish -- and the light turns out to be a McDonald's sign. "It talks about the magic of McDonald's in our lives, less from a sponsorship mindset and more as a branding initiative," says Luis Miguel Messianu, president and chief creative officer at Alma. Advertising Age (tiered subscription model) (3/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Advanced Products 
  • Exec: Comcast has "more intuitive" user guide in the works
    Comcast is still introducing its Xfinity X1 digital video service and program guide in various markets, but is already at work in creating the next-generation user interface. The X2 will have a "cleaner" design and offer its programming picks "in a much more intuitive way," according to Comcast Cable CEO Neil Smit. FierceCable (3/4) LinkedInFacebookTwitterEmail this Story
  Association News 
  • TV, Internet and phone offers just a click away
    Moving can be overwhelming, but CTAM's Marketing Co-op makes moving easy with Consumers simply enter in their new zip code to receive the latest cable offers in their area on bundle packages, high speed internet and home phone services. The site also provides movers with the ability to change their mailing address, get moving tips and even get moving quotes. Visit today. LinkedInFacebookTwitterEmail this Story
  • Get schooled at Cable Executive Management at Harvard Business School
    The 2013 Cable Executive Management at Harvard Business School will take place June 9 to 14. Sponsored by the CTAM Educational Foundation, the program is a world-class management-development experience for high-potential cable and media executives in an elite business school environment. Admission deadline is March 15. Contact for more information and how to apply. LinkedInFacebookTwitterEmail this Story

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  People & Personalities 
  • NBCU sales chief takes "agnostic" approach to marketing ads
    NBCUniversal sales chief Linda Yaccarino says she has assembled a "dream team" that will take a unique approach to ad sales by offering potential clients placements across NBCU's broadcast, cable and digital assets. "The way we will come to market is really agnostic as to whether it's broadcast, cable or digital, and that's what our customers are telling us they want," Yaccarino said. "We have all this stuff, so it's almost limitless how we can creatively stitch together our content. And there's an amplification of the content when the various elements are aligned. They're stronger together." Adweek (3/4) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Digital Marketing & Operations ManagerCTAMNational Harbor, MD
Telecommunications Engineer Addus HealthCare, Inc.Greater Chicago Area, IL
Cable Splicing Tech- BeckleyFrontier CommunicationsBeckley, WV
Telecommunications Systems Engineer CitrixSanta Clara, CA
Telecommunications TechnicianSAICWashington, DC
Director Channel Marketing - Retail Vertical MarketingAT&TMultiple Locations, United States
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--Cecilia Tallis (Keira Knightley), "Atonement"
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