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April 3, 2012
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News about digital retail commerce

  Top Story 
 
  • Vente Privee teams with American Express
    European flash-sale site Vente Privee has teamed with American Express in an effort to expand its base in the U.S. and gain greater insight into the shopping habits of U.S. luxury consumers and aspirational shoppers. Under the agreement, American Express sent e-mails inviting members of its Travel + Leisure mailing list to join Vente Privee. Luxury Daily (4/2) LinkedInFacebookTwitterEmail this Story
Profiting from Mobile: The Three Keys to Success
Mobile is on the mind of most retailers, but how can you ensure the highest return from your investment? This informative Retail TouchPoints white paper analyzes the three focus areas for in-store mobile success: IT infrastructure, security, and store flow. Download your copy here!
  Online Retail Trends 
 
  • More consumers to shop online for Easter
    About 18.7% of U.S. consumers who will shop for Easter this year plan to do at least some of their spending online, compared to 14.8% last year, according to an NRF survey. Food and candy will be the most frequent online purchases, followed by gifts, cards and clothing. AuctionBytes (4/2) LinkedInFacebookTwitterEmail this Story
  • Moms make up the majority of Facebook shoppers
    About 1.5 of Facebook's 850 million users now make direct purchases on the social platform each month, and most of the shoppers are stay-at-home moms, says Payvment CEO Christian Taylor. "The most popular items bought on Facebook are by far baby clothes and little things like bows for children’s hair,” says Taylor, whose company processes 80% of Facebook commerce transactions. WebProNews (Lexington, Ky.) (4/2) LinkedInFacebookTwitterEmail this Story
  • How cart remarketing boosts conversion rates
    About 8% of customers who abandon online shopping carts return to buy without encouragement, but reaching out with remarketing boosts the average to 26%. Investments in remarketing now account for 3% or $1.2 million of Lucky Brand Jeans annual revenue, said executive Charlie Cole, one of panelists on a recent Shop.org webinar exploring the ways remarketing can boost sales. Shop.org Blog (4/3) LinkedInFacebookTwitterEmail this Story
 
Brick-And-Mortar Retailers Fight Back
APT with research from The Economist Intelligence Unit: Don't take the online threat lying down. 250+ global executives weigh-in on how to fight back. Download the full report to read more.
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  New Media & Technology 
  • Size isn't everything when it comes to a business data strategy
    "Big Data" buzz aside, companies make the best use of available information when they start with a business plan that clearly defines the company's objectives, then identify the types of data needed to meet specified goals, writes Caribou Honig, a co-founder and partner of venture firm QED Investors. "The benefit lies less in the volume of data and more in the novel types of data becoming available," Honig writes. Forbes/CIO Network blog (3/30) LinkedInFacebookTwitterEmail this Story
  • CIO agenda is filled with goals and challenges
    Ask three chief information officers what their top challenge is this year, and it won't be surprising to hear three different answers. That's because the list of priorities is jammed, as is the list of business-critical goals. Matters including mobile computing, cybersecurity and meeting user expectations are on each CIO's to-do list. The Wall Street Journal (4/3) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • Netflix buys DVD.com domain name, signaling commitment to DVDs
    After planning last year to spin off its DVD rental business into a separate company -- a move that was sidetracked by a subscriber mutiny -- Netflix has purchased the DVD.com domain name, redirecting traffic to that address to DVD.netflix.com. A spokesman said the move is part of the company's efforts to keep its DVD rental business "healthy." Customers do not seem to be happy about this development, gauging from Internet postings, Home Media Magazine reports. Home Media Magazine (3/30), GigaOm/NewTeeVee blog (3/30) LinkedInFacebookTwitterEmail this Story
  • Startup Paycento looks to play in PayPal's space
    A method of hassle-free paying through Facebook, LinkedIn and Twitter is being tested in Belgium. Paycento is expected to spur sales of low-cost items such as single articles by publishers and song downloads. A Paycento account is linked to a user's Facebook, Twitter or LinkedIn account and allows for payment with a single click. Reuters (4/2) LinkedInFacebookTwitterEmail this Story
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  Shop.org Spotlight 
  • Oakley, DSW and Sears Holdings are hiring
    Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include a digital brand director for Oakley, a total of five opportunities with DSW in marketing, merchandising and online sales, and a selling services director for Sears Holdings. All Shop.org member companies are invited to post jobs for free. View the job board. LinkedInFacebookTwitterEmail this Story
 
  • How to prioritize merchandising when customers are in control
    When consumer trends change on a whim, it's important for retailers to stay current on the latest tactics in the industry. In a Shop.org members-only webinar on April 18, Lauren Freedman, president of the e-tailing group, will share highlights of their 2012 Merchant Survey where 150 participating retailers suggested best practices for producing focused analytics to acquire and retain a loyal customer base in today's competitive climate. Learn more and register. LinkedInFacebookTwitterEmail this Story

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--Antoine de Saint-Exupery,
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