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February 8, 2013News for marketing professionals

  Breaking News 
  • Bud Light Platinum gets in sync with Justin Timberlake
    Justin Timberlake will represent Bud Light Platinum in commercials and also act as the brand's "creative and musical curator" in a deal made through Bud Light agency Translation. The first spot will air during the Grammy awards telecast and feature Timberlake's "Suit and Tie," his newly released single. "Partnering with Justin as he makes his return to music brings a new level of relevance and credibility to the brand," said Paul Chibe, vice president of U.S. marketing at A-B InBev. Advertising Age (tiered subscription model) (2/7) LinkedInFacebookTwitterEmail this Story
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  Company News 
  • Schwab to invest more in marketing, hires CP+B as new shop
    Charles Schwab is coming out of a period of austerity and poor earnings reports and is vowing to spend more on marketing to compete better against online rivals and other financial companies. Now under Chief Marketing Officer Jonathan Craig, who was recruited from AT&T in September, the company has concluded a creative review, parting ways with Havas Worldwide for all but a portion of the work, and hiring Crispin Porter + Bogusky for the rest. Reuters (2/7), Advertising Age (tiered subscription model) (2/7) LinkedInFacebookTwitterEmail this Story
  • Facebook is expected to buy Microsoft's Atlas ad business
    Facebook is reportedly poised to snap up Microsoft's Atlas ad-serving platform for less than $100 million. That would bring Facebook closer to end-to-end control of its ad business and would facilitate its progress toward running a third-party, whole-Web ad network. "Essentially, Facebook is looking to build a full array of digital-advertising technologies to rival Google," writes Jason Del Rey. Advertising Age (tiered subscription model) (2/7), CNET (2/7) LinkedInFacebookTwitterEmail this Story
  • Samsung fashions an alliance with Alexander Wang
    Samsung is partnering with Alexander Wang on a fashion project that will highlight the collaborative capability of the Samsung Galaxy Note II smartphones. Wang will coordinate work from other designers to arrive at a print that will be used for a limited-edition bag sold for charity. Samsung released a two-minute video showing Wang in action, coordinating the release with the start of Fashion Week in New York. The New York Times (tiered subscription model) (2/7) LinkedInFacebookTwitterEmail this Story
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  Market Trends 
  • Toy-app combinations try to invent a new way to play
    Nine out of 10 toy-industry efforts at combining real-world toys with applications were unsuccessful in 2012, says Jim Silver, editor in chief of "Kids looked at these plastic toys used to run digital games and said, 'Why bother when I can just use my thumbs?' " Silver says. Jakks Pacific recently unveiled an enhanced-reality app that, through a device's camera and display, made Disney characters appear to be interacting with toys. But industry observers are split on whether it will be successful, and they are concerned that tacking technology onto old ideas shows desperation. The Wall Street Journal/Dow Jones Newswires (2/7) LinkedInFacebookTwitterEmail this Story
  • Doritos ad contest wins nearly 100 million views
    Frito-Lay says the five finalists in its "Crash the Super Bowl" ad contest received nearly 100 million views this year. The campaign was moved from the company's own microsite to Facebook, making it easier for fans to share the videos. "That's the whole reason why we switched. People like to talk about the videos, and that reaches their circle of friends," said Vice President of Marketing Ram Krishnan. Adweek (2/7) LinkedInFacebookTwitterEmail this Story
  • How Oreo built an Instagram following in 15 seconds
    In the 15 seconds following the screening of Oreo's "Cookie or Creme" Super Bowl ad, the brand's Instagram following jumped from 2,200 to 22,000, says brand manager Susan Burris. The continuing campaign, which asks consumers to share photos so that they can be made into cookie or cream sculptures, has since boosted Oreo's following to more than 50,000. "We're not just launching an Instagram page, we're launching an engagement experience," Burris says. ClickZ (2/7) LinkedInFacebookTwitterEmail this Story
  Multicultural Marketing 
  • Budweiser brings Chinese New Year to Times Square
    Anheuser-Busch InBev is running a multinational campaign showing people throughout the world drinking Budweiser and counting down to Chinese New Year, which is Sunday. The spot will be featured on an LED screen in New York's Times Square from Saturday to Feb. 16, and Budweiser marketers in China are running a contest around the idea of sending New Year's greetings via microblogs. Advertising Age (tiered subscription model) (2/7) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • AdCamp 2013 | Advertising camp for high school students
    AdCamp is an education initiative to teach high school students about professional opportunities in the advertising industry. This year we will be hosting AdCamp in Chicago, Houston, New York and Washington, D.C. Go to our website and see what parents and students had to say about the AdCamp experience. It's a unique opportunity for young adults to get a true grasp of what advertising really is. Minority scholarships are also available. Get involved today! LinkedInFacebookTwitterEmail this Story
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  Government Update 
  • Self-regulation is working, ad networks say
    Lawmakers are skeptical about ad networks' willingness to take responsibility for their own behavior -- but the Network Advertising Initiative hopes to change that. It has signed up about 100 industry players, including Google, AOL, Microsoft and Yahoo, for a rigorous regulatory program requiring continuous review of companies' data collection, disclosures and opt-out policies. "What policymakers call for is self-regulation with teeth, enforcement and accountability. This is real and very tangible," says Executive Director Marc Groman. Adweek (2/7) LinkedInFacebookTwitterEmail this Story
You must make the product interesting, not just make the ad different."
--Rosser Reeves, member, Advertising Hall of Fame

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