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February 14, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Brands plan to invest more in real-time data, study finds
    More than 60% of brands say they plan to either increase their use of real-time data or to start using real-time analytics during the coming year, according to an Infogroup Targeting Solutions study. Real-time data is particularly valuable for social media campaigns, experts say. "The brands that listen in real time and take advantage of that information ... are the brands that are being successful in social,"'s Gordon Evans says. eMarketer (2/13) LinkedInFacebookTwitterEmail this Story
Top trends and tools for 2015.
Based on a global survey of more than 6,000 digital business professionals, customer experience is considered the key imperative for 2015. Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
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  • Half of all ads will be digital by 2018, says Google business chief
    There is a "reasonable probability" that half of all advertising will occur online within the next five years, says Google Senior Vice President and Chief Business Officer Nikesh Arora. That shift will be driven in part by the rise of technologies such as Web-connected TV, Arora adds. "The big tipping point we're waiting for is Internet connected televisions. We're waiting for things going from 'nice-to-have' to 'must-have,'" he says. All Things D (2/12) LinkedInFacebookTwitterEmail this Story
  • Two-thirds of online marketers use social ads
    Paid social media advertising is part of about two-thirds of brands' online campaigns, according to a Vizu survey. Social media also plays a role in more than half of predominantly offline campaigns. That trend is increasing the need for marketers to establish meaningful metrics for monitoring the performance of social ads, experts say. ClickZ (2/13) LinkedInFacebookTwitterEmail this Story
FEATURED ARTICLE: Managing Your Cash Flow Better in 2015
Looking forward to growing your business this year? Cash flow forecasting can help you better manage the financial side of your business so you can help your company thrive. Read the article to learn more.

  Getting the Word Out 
  • Mobile marketers need to step on the gas
    Mobile marketers are proving too slow to adapt to the Social-Local-Mobile paradigm, writes Brian Stoller. Consumers are getting used to instant gratification, and brands need to deliver fast, adaptive, real-time messaging to make an impression. "In the new So-Lo-Mo environment in which we work, time becomes the critical factor for success," Stoller writes. Adweek (2/13) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Developer Update 
  • Opera pulls plug on Presto, switches to WebKit
    Opera will abandon its Presto rendering engine and switch to WebKit for future versions of its browsing software. The move will make it easier for Opera to serve as a third-party browser for mobile devices, especially on iOS, and should help ensure that sites using non-Opera CSS vendor prefixes load properly. Webmonkey (2/13) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • A farewell to Photoshop
    Photoshop used to be an important tool for Web designers -- but problems converting pixel-perfect designs into properly rendered websites have forced many to look for other options, writes Javier Ghaemi. "Maybe there still is a role for Photoshop as a tool for designing web layouts but as far as designing typography for the Web, applications like Firebug and Typecast have overtaken it," he writes. (2/14) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  Association News 
  • Win a pass to SES conference in NYC
    The Web Marketing Association is giving away a free full-conference pass to SES Conference in New York March 25-28, 2013 at the New York Marriott Marquis. Thousands of industry experts will be at the leading online marketing event of the year -- will you? Be part of the only community that educates you & prepares your business for the changes ahead. Beat your competition, grow buyer loyalty, & gain customer acquisition. To enter, go to the WMA Contest Page and enter your name, job title, company. We'll select one lucky winner at the end of the day on Feb. 20. LinkedInFacebookTwitterEmail this Story
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Mistakes are part of the dues that one pays for a full life."
--Sophia Loren,
Italian actress

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