| Current News and Ideas for Web Developers and Marketers |  |
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- Brands plan to invest more in real-time data, study finds
More than 60% of brands say they plan to either increase their use of real-time data or to start using real-time analytics during the coming year, according to an Infogroup Targeting Solutions study. Real-time data is particularly valuable for social media campaigns, experts say. "The brands that listen in real time and take advantage of that information ... are the brands that are being successful in social," Salesforce.com's Gordon Evans says. eMarketer
(2/13)     
| Trendwatch | | |
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- Half of all ads will be digital by 2018, says Google business chief
There is a "reasonable probability" that half of all advertising will occur online within the next five years, says Google Senior Vice President and Chief Business Officer Nikesh Arora. That shift will be driven in part by the rise of technologies such as Web-connected TV, Arora adds. "The big tipping point we're waiting for is Internet connected televisions. We're waiting for things going from 'nice-to-have' to 'must-have,'" he says. All Things D
(2/12)
- Two-thirds of online marketers use social ads
 Paid social media advertising is part of about two-thirds of brands' online campaigns, according to a Vizu survey. Social media also plays a role in more than half of predominantly offline campaigns. That trend is increasing the need for marketers to establish meaningful metrics for monitoring the performance of social ads, experts say. ClickZ
(2/13)
| Getting the Word Out | | |
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- Mobile marketers need to step on the gas
Mobile marketers are proving too slow to adapt to the Social-Local-Mobile paradigm, writes Brian Stoller. Consumers are getting used to instant gratification, and brands need to deliver fast, adaptive, real-time messaging to make an impression. "In the new So-Lo-Mo environment in which we work, time becomes the critical factor for success," Stoller writes. Adweek
(2/13)
| Developer Update | | |
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- Opera pulls plug on Presto, switches to WebKit
Opera will abandon its Presto rendering engine and switch to WebKit for future versions of its browsing software. The move will make it easier for Opera to serve as a third-party browser for mobile devices, especially on iOS, and should help ensure that sites using non-Opera CSS vendor prefixes load properly. Webmonkey
(2/13)
| Design Corner | | |
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- A farewell to Photoshop
Photoshop used to be an important tool for Web designers -- but problems converting pixel-perfect designs into properly rendered websites have forced many to look for other options, writes Javier Ghaemi. "Maybe there still is a role for Photoshop as a tool for designing web layouts but as far as designing typography for the Web, applications like Firebug and Typecast have overtaken it," he writes. WebDesignerDepot.com
(2/14)
| Small Businesses & Entrepreneurs | | |
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| Association News | | |
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- Win a pass to SES conference in NYC
The Web Marketing Association is giving away a free full-conference pass to SES Conference in New York March 25-28, 2013 at the New York Marriott Marquis. Thousands of industry experts will be at the leading online marketing event of the year -- will you? Be part of the only community that educates you & prepares your business for the changes ahead. Beat your competition, grow buyer loyalty, & gain customer acquisition. To enter, go to the WMA Contest Page and enter your name, job title, company. We'll select one lucky winner at the end of the day on Feb. 20.
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