| December 13, 2012 | News for marketing professionals |
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- Aston Martin creates logo to celebrate 100-year anniversary
Aston Martin used an online video to debut a redesigned logo that celebrates its 100-year anniversary, which kicks off in 2013. In the video, chief executive Ulrich Bez explains the reasoning behind the redesigned logo, which incorporates a nautilus into the Aston Martin wings, with each point of the spiral representing a year of business, moving outward into the future. Luxury Daily
(12/12)      
- RIM partners with New York Times on multichannel promo deal
Research In Motion is working with The New York Times on three simultaneous promotional efforts for the upcoming BlackBerry 10 launch. RIM will sponsor a Times DealBook conference called Opportunities for Tomorrow, take over the Times' home page, and back a special print edition of the DealBook with a wrap. In turn, the conference will feature a product demo of the BB10 by Vivek Bhardwaj, RIM's head of software. Advertising Age (tiered subscription model)
(12/12)
- Red Bull dive stunt makes Google's year-end wrap video
The Google Zeitgeist year-end review has again been packaged into a compelling video spot for 2012, writes Tim Nudd. The annual recap of the most searched items includes the Red Bull Stratos project, several Olympic moments, and tributes to celebrities who died this year, including Andy Griffith and Whitney Houston. Adweek
(12/12)
| Market Trends | | |
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- How online medical marketers are thriving without tracking
Digital advertisers who are worried about the rise of Do Not Track can learn how to avoid reliance upon cookies by taking a cue from the pharmaceutical and medical industry, which has avoided tracking to ward off the Food and Drug Administration, writes Bill Jennings. "For pharma and medical marketers, contextual targeting and context-based keyword matching are the answer," Jennings writes. "Health-focused digital ads in health content often produce far better return on investment than traditional cookie-based targeting." Advertising Age (tiered subscription model)
(12/12)
- Mobile users dislike in-app ads interrupting their experience
Seventy percent of mobile users find in-app ads "interruptive," according to a Forrester survey commissioned by Tapjoy. Only 17% of the survey group found the ads interesting, and two-thirds said they were annoying. "A majority (59%) of respondents said they want to be rewarded for interacting with an in-app ad, while nearly 40% said they prefer to choose which ad they want to see from a host of options," writes John McDermott. Advertising Age (tiered subscription model)
(12/12)
| Interactive | | |
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- Microsoft: We won't backtrack on "Do Not Track"
Microsoft is standing by its decision to turn on "Do Not Track" by default in Internet Explorer, despite getting significant ad-industry blowback, says general counsel Brad Smith. Microsoft will reach out to advertisers and industry groups in a bid to assuage their concerns, but won't be backtracking on its decision, Smith says. "We crossed the Rubicon and are completely comfortable being on the other side of the river. ... We have no intention of going back," he adds. Bloomberg Businessweek
(12/13)
- Truvia campaign seeks fan help
Truvia has launched a "Turn the Town Truvia" sweepstakes on Facebook, which fans can enter by suggesting restaurants or bars that should carry the sweetener. While the promotion is focusing on specific cities, anyone in the U.S. can enter for the chance to win $50 gift cards or grand prizes of $5,000. MediaPost Communications/Marketing Daily
(12/12)
| Multicultural Marketing | | |
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- Samsung camps out in Sydney to highlight Apple Maps errors
Samsung is tweaking Apple Maps by running a guerrilla-marketing stunt in Australia, placing a muddied-up four-wheel-drive vehicle loaded with camping gear in downtown Sydney next to a sign suggesting that mobile users "[g]et navigation you can trust" via the Samsung Galaxy S III. The campaign is based on a real Apple Maps error that confused a remote part of Murray-Sunset National Park with the town of Mildura. CNET
(12/12)
| AAF Spotlight | | |
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- Mosaic Career Fairs 2013
The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate, however this career fair is open to all that would like to attend.
Mosaic Career Fairs are free for AAF College Chapter members. Information for the 2013 Mosaic Career Fairs is available now.
Draftfcb
Wednesday, Feb. 6, 2013
The Roosevelt Hotel
New York
Schedule
Leo Burnett
Thursday, Feb. 21, 2013
DePaul University at Lincoln Park -- Student Center
Chicago
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