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November 7, 2012
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  Top Story 
  • Augmented-reality-app market is predicted to hit $300M next year
    The economic ecosystem surrounding augmented-reality apps is expected to reach $300 million in 2013, up from $82 million this year, according to Juniper Research. "[T]he primary implications for marketers is that if they're not already considering incorporating augmented reality into a campaign, then they should be," said Juniper principal analyst Windsor Holden. Though copyright, libel and privacy issues may hamper future development, a mixture of advertising, paid downloads and post-download content is expected to bring in $5.2 billion in revenue by 2017. Mobile Marketer (11/7) LinkedInFacebookTwitterEmail this Story
  Developer Economics 
  • Marketing of DeNA's mobile games lifts revenue 45% in third quarter
    DeNA's latest financials suggest it's the global mobile-gaming king. The Japanese company behind the Mobage network and the Moba-coin currency was up 45% year-over-year in the third quarter, posting $627 million in revenue. "The company attributed the growth to strong marketing -- it's not uncommon to see mobile games advertised on TV in Japan -- and lot of new content and events to keep players active," Dean Takahashi writes. VentureBeat (11/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  Toolbox 
  • Hubbl will help users find and download apps, founder says
    Hubbl says it has developed a platform to facilitate the finding of applications. As founder Kushal Choksi says, "The biggest issue for the app world is that search-based app discovery is broken. ... Developers are spending a lot of money promoting their apps, but they are not getting relevant users. The context is missing. ... Hubbl is all about context and relevancy." VentureBeat (11/6) LinkedInFacebookTwitterEmail this Story
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  Regulation & Policy 
  Industry Spotlight 
  • Downloads related to Sandy show benefits of emergency apps
    Superstorm Sandy prompted 400,000 downloads of the American Red Cross' Hurricane App, which is capable of tracking storms and turning smartphones into emergency flashlights and alarms. A Federal Emergency Management Agency app helped the disaster-struck find shelters and Disaster Recovery Centers. And the HomelessConnections app, typically used for connecting the homeless to social services, was repurposed to help those who were temporarily dispossessed. MobiHealthNews.com (11/6) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Success is often just an idea away."
--Frank Tyger,
American cartoonist, columnist and humorist


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