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January 11, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Newspaper Guild says Philly newspaper owners threatening quick sale
    Officials from The Newspaper Guild of Greater Philadelphia say that Interstate General Media has informed them that The Philadelphia Inquirer, the Daily News, and other assets will be put on the block next week if union agreements are not forthcoming. In response, the Guild says it "will not be held out as scapegoats, to be blamed for not bargaining a new agreement while we have [a contract] standing." blog (1/10) LinkedInFacebookTwitterEmail this Story
  • Magazine ad losses accelerate in 2012
    Magazine titles saw an 8.2% decrease in ad pages last year, with some major titles -- such as Ladies Home Journal, Martha Stewart Living and National Geographic -- losing more than 20% of their ad pages last year, according to the Publishers Information Bureau. Ad pages for the sector have decreased 32% since 2008, even though magazine audiences increased slightly last year. However, a small number of titles, such as Ebony, Martha Stewart Weddings and Reader’s Digest's large print edition, managed to see their ad page counts increase by more than 20%. The Wall Street Journal/Corporate Intelligence blog (1/10) LinkedInFacebookTwitterEmail this Story
  • ESPN's finds long-form niche in sports, pop culture
    During its short existence, ESPN's has already confirmed that long-form sports and pop culture journalism has a place online. The site has built up its stable of top-notch writers during the past year and a half and recently introduced a YouTube channel. "Now we're really focusing on the product and how the content is delivered. It's about repackaging and presenting the editorial in a more clear and efficient way," Publisher David Cho said. Advertising Age (tiered subscription model) (1/10) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Investigative site's local merger looks promising
    In San Francisco's swirl of online start-ups, one digital standout is 35 years old. The Center for Investigative Reporting has a long-established national reputation and has now merged with the nonprofit news site Bay Citizen. The pairing raises the question whether a new online model might emerge, in which leading investigative sites look at launching local spinoffs, this article notes. (1/10) LinkedInFacebookTwitterEmail this Story
  • Other News
  Customer Intelligence 
  • New York Times works to inject new appeal into banner ads
    The New York Times' Idea Lab is working to produce new ideas to enhance the effectiveness of that digital standby, the banner ad. One idea allows viewers to watch a live conference through an ad and another provides real-time event-related timelines, though the paper will continue to run standard ads as well. "The challenge of any advertising format is to achieve scale: You want to, as an agency, place one buy and get your fantastic ad campaign in 20 to 30 million homes at a pop. The easiest way to achieve scale is to participate in the bottoms-up industry-wide programs to develop and implement these standards," said IAB CEO Randall Rothenberg. (1/11) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Other News
  Case Studies 
  • Data dumps don't necessarily make the grade as good data journalism
    A New York state newspaper's decision to publish the addresses of area residents with gun registrations raises the question of when the airing of public records really constitutes good journalism. Data journalists are among the first to say that broad-based data dumps don't necessarily qualify. "Presenting data as a form of journalism requires that we subject the data to a journalistic process," Jeff Sonderman writes. Stories blog (1/10) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Digital pioneer Hendricks headlines workshops on sales strategies
    McClatchy’s new-media pioneer Christian A. Hendricks presents best-in-class practices for reorganizing sales operations, re-energizing the top line and reviving revenue across products and platforms at Selling Digital Products. The one-day workshops are scheduled in Raleigh-Cary, N.C., with McClatchy Interactive on Feb. 1 and in Orlando at NAA mediaXchange 2013 on April 17. LinkedInFacebookTwitterEmail this Story
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The most valuable of all talents is that of never using two words when one will do."
--Thomas Jefferson,
3rd U.S. president

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    American Press Institute
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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