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March 5, 2013
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News for telecom industry leaders

  News of the Day 
How to Measure and Fix Your "Leaky" Marketing Funnel
Marketing funnels can get pretty leaky. It's time to turn the odds in your favor. The first step to improving your marketing funnel is to measure it. Once you know where you are, then you can test improvements and move the needle. Buuuut... what should we track with a funnel? Get your hands on this guide to gain insight into the five best practices for optimizing a "leaky" funnel.

  Business & Industry Watch 
  • DT sees a continued role for copper broadband
    Thanks to advances to VDSL using techniques such as vectoring, copper wire continues to be a viable and cost-effective alternative to fiber and cable for expanding the reach of broadband networks, according to Niek Jan van Damme, a member of the Deutsche Telekom board. While copper may not be able to achieve the same capacity as fiber, van Damme says the 100 Mbps download speeds of vectored VDSL are more than enough to satisfy the needs of 90% of broadband users and can be deployed without the expense of laying new fiber. News Service (3/4), Total Telecom Magazine (U.K.)/Dow Jones Newswires (3/4) LinkedInFacebookTwitterEmail this Story
  • Other News
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

USTelecom Spotlight

  • Free webinar on preparing for LTE backhaul
    This free webinar on March 21, sponsored by Juniper Networks, explains how you can leverage MPLS and other key IP networking technologies for mobile backhaul networks. The webinar also discusses the management functions that should be considered when planning for LTE and beyond. Register today -- it's free. LinkedInFacebookTwitterEmail this Story
Learn more about USTelecom ->Webinars and Events | News | Join USTelecom | USTelecom Blog

  Video Upload 
  • More online-only series are in the pipeline
    The field of original series continues to get more crowded, with Netflix, Amazon, Microsoft and DIRECTV now developing their own shows -- in competition with cable and broadcast networks and with each other, Brian Stelter writes. The trend of online-only shows could prove a mixed bag for MSOs, by spurring cord-cutting while increasing potential demand for broadband services, Stelter adds. The New York Times (tiered subscription model) (3/4) LinkedInFacebookTwitterEmail this Story
  • Analysis: Regular TV will survive the "binge viewing" trend
    The "binge viewing" that Netflix subscribers have engaged in with the "House of Cards" series doesn't represent a threat to the linear viewing of television shows, Brian Hughes writes in this analysis. Broadband video and DVRs were once believed to destroy linear TV, but that hasn't been the case, he notes. "Netflix's approach to 'House of Cards' is interesting and will probably become more important as the major streaming players attempt to differentiate themselves with original content and exclusive deals for existing programming," Hughes writes. Advertising Age (tiered subscription model) (3/4) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Technology Trends 
  • Telecoms support skilled-worker immigration reform
    The CEO of Verizon is urging congressional leaders to accelerate an overhaul of U.S. immigration policy to expand the number of highly skilled foreign workers eligible for temporary H-1B worker visas. In letters sent to members of the Senate's "Gang of Eight" a day before the House Judiciary Committee was to convene a hearing on immigration reform, Lowell McAdam added his voice to the growing chorus of tech industry leaders who say the current system is stifling economic growth and costing billions of dollars in "lost productivity and wasted resources." Sen. Charles Schumer, D-N.Y., says he does not see a future for such a stand-alone reform bill. The Hill/Hillicon Valley blog (3/4), The Hill/Hillicon Valley blog (3/4), The Hill/Hillicon Valley blog (3/5) LinkedInFacebookTwitterEmail this Story
  • IEEE supports sharing of spectrum between DOD, wireless operators
    The Institute of Electrical and Electronics Engineers is polishing up its IEEE 802.22 wireless communications standard to allow wireless network operators to share the 3550 to 3650 MHz band with U.S. military users. Wireless beacons would enable American ships to continue using that frequency band and allow operators to use the frequencies when ships are not sending transmissions, according to the IEEE. (3/4) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  IP Download 
  • Ethernet switch growth is forecast to continue
    The growth of the Ethernet switch market will continue even amid decreased public-sector IT spending and a weak European market, Infonetics predicts. The big drivers are 10G adoption, data-center growth, server virtualization, video demand and mobility, Infonetics and IDC say. "While growth in the Ethernet switch market will largely come from 10GbE and 40GbE in the coming years, it is encouraging to note that the market for Gigabit Ethernet is holding its own, largely in campus, aggregation and network edge deployments," IDC's Rohit Mehra said in a statement. Network World (3/4), eWeek (3/4)
  • Other News
How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

It is with words as with sunbeams -- the more they are condensed, the deeper they burn."
--Robert Southey,
British poet

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