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August 21, 2012
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  Marketing Trends & Research 
  • Online media will bang the gavel for conventions in prime time
    Though streaming of political conventions began in the 2008 election cycle, the proliferation of smartphones and tablets has raised expectations for larger online audiences and opened the door for networks to eliminate television coverage on some evenings in lieu of streaming. Some networks will use the conventions to show off their digital media prowess. The Wall Street Journal (8/19) LinkedInFacebookTwitterGoogle+Email this Story
  Company Watch 
  • Facebook tests sponsored search ads
    Facebook is quietly testing a sponsored-search offering that places stand-alone ad units above users' search results. Ads from social-gaming companies including Disney Interactive Media Group, Zynga, Kixeye and have all been spotted atop search results, which could become some of Facebook's most coveted real estate. "Brands would love to leverage that search space on Facebook," says Jordan Bitterman of Digitas. Adweek (8/20) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
  Agency News 
  • Barkley extends employee-owned model to Colo. shop
    The Kansas City-based Barkley agency is opening a shop called Grenadier in Boulder, Colo., where former Crispin Porter + Bogusky and MDC Partners executive Jeff Graham will lead a team of other execs from agencies such as Arnold Worldwide and Grey Group. The agency will be partially owned by the Boulder players. Jeff King, chief executive of Barkley, says the spinoff is "a natural extension of our employee-owned business model." Advertising Age (tiered subscription model) (8/20) LinkedInFacebookTwitterGoogle+Email this Story
  Marketer News 
  • EA says Facebook campaign sparked $12.1 million in sales
    Electronic Arts generated incremental sales totaling $12.1 million through a seven-month, $2.75 million Facebook campaign in support of its "Battlefield 3" game, company analysts say. That ROI will significantly affect EA's marketing strategy moving forward. "We believe everything is heading in the digital direction. ... I can't understate how much Facebook is at the core of our marketing strategy now," says marketing director Chris Thorne. ClickZ (8/20) LinkedInFacebookTwitterGoogle+Email this Story
  • Nine West launches online channel for shoe shoppers
    Jones Group shoe store chain Nine West is launching a new online video project, dubbed Channel 9, that will carry programming relating to footwear. The channel will feature customer testimonials from "confessional" booths set up in Nine West stores, along with reality-style profiles of shoe addicts and shows giving fashion advice and tips. "We want to rewrite the rules of fashion marketing so it's not just about a shoe, it's about a conversation," says Richard Dickson, president and CEO of Jones Group's Branded Businesses. The New York Times (tiered subscription model) (8/20) LinkedInFacebookTwitterGoogle+Email this Story
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  Interactive Media 
  • Chevy tests the Klout of social media for Volt test-drive promo
    GM is using Klout to determine a social media pecking order and offer the most influential socializers three-day test drives of the Chevy Volt. The promotion is expected to put about a thousand drivers behind the wheel in several cities. "You're starting to see the evolution of pure social media marketing," says LoSasso's director of digital strategy, Daniel Honigman. Chicago Tribune (free registration) (8/21) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • MIXX 2012 -- Check Out Who's On Stage
    Advertising's most forward-thinking influencers are marrying technology and creativity to produce groundbreaking, emotionally resonant, effective digital campaigns that deepen the bond between brand and consumer. Ad agency creatives, brand marketers, publishers, and technologists will tell you how -- and why you need to do the same -- at the MIXX Conference & Expo. Hear from Dick Costolo, CEO, Twitter; Dennis Crowley, Co-Founder, foursquare; Marc Speichert, CMO, L’Oréal USA; and many more. Learn more and register here. Don't wait. MIXX always sells out early! LinkedInFacebookTwitterGoogle+Email this Story
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Some people like my advice so much that they frame it upon the wall instead of using it."
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