Reading this on a mobile device? Try our optimized mobile version here:

August 21, 2012
Sign upForwardArchiveAdvertise
News for advertising, marketing and media professionals

  Top Story 
Defend Against Crises With Cision
Online crises can spread in minutes, so defending your brand is critical. Cision safeguards brands with tools that help you monitor conversations, understand audience sentiment and stop crises before they start.

Take a demo of Cision's social media listening software today!

  Marketing Trends & Research 
  • Online media will bang the gavel for conventions in prime time
    Though streaming of political conventions began in the 2008 election cycle, the proliferation of smartphones and tablets has raised expectations for larger online audiences and opened the door for networks to eliminate television coverage on some evenings in lieu of streaming. Some networks will use the conventions to show off their digital media prowess. The Wall Street Journal (8/19) LinkedInFacebookTwitterGoogle+Email this Story
Ten mobile trends. Ten ways to win.
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You'll learn about the oncoming mobile technology arms race — and you'll discover the steps you must take to stay ahead of the pack. Download now>

  Company Watch 
  • Facebook tests sponsored search ads
    Facebook is quietly testing a sponsored-search offering that places stand-alone ad units above users' search results. Ads from social-gaming companies including Disney Interactive Media Group, Zynga, Kixeye and have all been spotted atop search results, which could become some of Facebook's most coveted real estate. "Brands would love to leverage that search space on Facebook," says Jordan Bitterman of Digitas. Adweek (8/20) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
10 Common Website Scenarios That Make a Web CMS Essential
Not running a CMS (Content Management System) yet for your website? Get this guide for 10 common scenarios where a Web CMS is essential. Website authoring, collaboration, and administration tools designed to allow users of any level, to create and manage website content with ease.

  Agency News 
  • Barkley extends employee-owned model to Colo. shop
    The Kansas City-based Barkley agency is opening a shop called Grenadier in Boulder, Colo., where former Crispin Porter + Bogusky and MDC Partners executive Jeff Graham will lead a team of other execs from agencies such as Arnold Worldwide and Grey Group. The agency will be partially owned by the Boulder players. Jeff King, chief executive of Barkley, says the spinoff is "a natural extension of our employee-owned business model." Advertising Age (tiered subscription model) (8/20) LinkedInFacebookTwitterGoogle+Email this Story
Want to fill your company's jobs with the best candidates?
Get their attention on the IAB SmartBrief job board. Click here to get started posting in the IAB SmartBrief newsletter via the IAB Career Center.

  Marketer News 
  • EA says Facebook campaign sparked $12.1 million in sales
    Electronic Arts generated incremental sales totaling $12.1 million through a seven-month, $2.75 million Facebook campaign in support of its "Battlefield 3" game, company analysts say. That ROI will significantly affect EA's marketing strategy moving forward. "We believe everything is heading in the digital direction. ... I can't understate how much Facebook is at the core of our marketing strategy now," says marketing director Chris Thorne. ClickZ (8/20) LinkedInFacebookTwitterGoogle+Email this Story
  • Nine West launches online channel for shoe shoppers
    Jones Group shoe store chain Nine West is launching a new online video project, dubbed Channel 9, that will carry programming relating to footwear. The channel will feature customer testimonials from "confessional" booths set up in Nine West stores, along with reality-style profiles of shoe addicts and shows giving fashion advice and tips. "We want to rewrite the rules of fashion marketing so it's not just about a shoe, it's about a conversation," says Richard Dickson, president and CEO of Jones Group's Branded Businesses. The New York Times (tiered subscription model) (8/20) LinkedInFacebookTwitterGoogle+Email this Story
  Sponsored Content 

  Interactive Media 
  • Chevy tests the Klout of social media for Volt test-drive promo
    GM is using Klout to determine a social media pecking order and offer the most influential socializers three-day test drives of the Chevy Volt. The promotion is expected to put about a thousand drivers behind the wheel in several cities. "You're starting to see the evolution of pure social media marketing," says LoSasso's director of digital strategy, Daniel Honigman. Chicago Tribune (free registration) (8/21) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • MIXX 2012 -- Check Out Who's On Stage
    Advertising's most forward-thinking influencers are marrying technology and creativity to produce groundbreaking, emotionally resonant, effective digital campaigns that deepen the bond between brand and consumer. Ad agency creatives, brand marketers, publishers, and technologists will tell you how -- and why you need to do the same -- at the MIXX Conference & Expo. Hear from Dick Costolo, CEO, Twitter; Dennis Crowley, Co-Founder, foursquare; Marc Speichert, CMO, L’Oréal USA; and many more. Learn more and register here. Don't wait. MIXX always sells out early! LinkedInFacebookTwitterGoogle+Email this Story
Learn more
about IAB ->
About  |  Join  |  IAB News  |  Interactive Resources  |  Insights & Research  |  Events

Position TitleCompany NameLocation
Vice President, Sales OperationsPandora Internet RadioOakland, CA
Sales Director, East CoastdeviantARTNew York, NY
Account Executive, East CoastdeviantARTNew York, NY
Click here to view more job listings.

Some people like my advice so much that they frame it upon the wall instead of using it."
--Gordon R. Dickson,
American author

LinkedInFacebookTwitterGoogle+Email this Story

Subscriber Tools
Print friendly format | Web version | Search past news | Archive | Privacy policy

Associate Publisher:  Dena Malouf 202-407-7837
Job Board:  Jackie Basso (202) 407-7871
A powerful website for SmartBrief readers including:
 Recent IAB SmartBrief Issues:   Lead Editor:  Jesse Stanchak
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2012 SmartBrief, Inc.® Legal Information