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15 January 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Philippine advertising seen on cusp of mobile transformation
    More than 9 in 10 people in the Philippines own a mobile phone -- a rate of penetration higher than any other medium -- setting the stage for the country's advertising market to be transformed, according to Globe President Ernest Cu. In addition to being nearly omnipresent, mobile offers advertisers tools to create stronger engagement with consumers. "Mobile is the way to go to connect with and engage today’s consumers, as well as to create a rich consumer experience that goes beyond traditional marketing," Cu said at the 2012 Mobile Marketing Conference of the Internet and Mobile Marketing Association of the Philippines. Philippine Daily Inquirer (09 Jan.) LinkedInFacebookTwitterEmail this Story
  • Philippines' TicketWorld sees record business with help from mobile
    A Facebook application, a new customer relationship management system and a mobile CRM strategy with alerts all helped the Philippines' TicketWorld reach record sales in 2012. The company says its mobile efforts were vital to its growth. "We saw exactly how effective the SMS Alerts service was on the first night we used it," said Chewy Buhion, TicketWorld marketing and social media coordinator. Marketing-Interactive.com (Singapore) (14 Jan.) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Integrated Marketing 
 
  • Point-of-sale phone service brings banking to remote China
    China's AgBank is bringing long-absent banking services to the country's more remote regions with electronics and the use of "transfer phones" -- devices that blend phone and point-of-sale functions. Miao Lingquan, a businessman who deals with farmers, says the service beats carrying around large wads of cash, eliminating the "risk of being stabbed for your money." The Wall Street Journal (09 Jan.) LinkedInFacebookTwitterEmail this Story
  • India could soon see mobile as "first screen," says SapientNitro exec
    With mobile devices quickly winning new converts across India, mobile advertising is likely to take off quickly, even displacing TV in some instances, says Shubhradeep Guha, global capability lead and country manager for SapientNitro (India). "For a sizeable section of young population mobile will become the first screen. Mobile anyway has become the first piece of individual technology ownership. This means TV content companies would have to change the way they produce content," he says. Business Standard (India) (11 Jan.) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Research & Metrics 
  • Android the top OS for mobile entertainment in India
    Android is the operating system of choice for Indians accessing entertainment content on their mobile devices, with 1 in 3 mobile users turning to an Android device to access mobile content, according to a study by Ditto TV. On average, Android users spend 145 minutes a month viewing mobile entertainment content, while users of the Symbian platform watch 272 minutes worth of content, the study found. ZDNet (Asia) (11 Jan.) LinkedInFacebookTwitterEmail this Story
  • Smartphone penetration in Thai mobile market seen nearing 50%
    With smartphone sales growth projected to more than double this year in Thailand, the devices are expected to account for almost half the mobile phone market in the country, according to GfK Retail and Technology (Thailand). "Smartphones in the mid-tier market, priced between 5,000 and 10,000 baht, are likely to be the key growth area thanks to heavy competition," said GfK senior analyst Sunthat Laicharoen. Bangkok Post (08 Jan.) LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
You will do foolish things, but do them with enthusiasm."
--Sidonie-Gabrielle Colette,
French novelist and performer


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