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September 19, 2012
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
  • "Street team" helps Latin music label make some noise
    Nacional Records, a Hollywood-based music publisher that promotes "Latin alternative" music, doesn't have the marketing clout of the major labels -- so it relies on a "street team" of 200 unpaid advocates to spread the word about new records. Equipped with free iTunes, Amazon and eMusic downloads, the team generates buzz for new artists in the hope of winning them sponsorship deals or placements in films, TV shows, video games and commercials. The Wall Street Journal (9/18)
The Spredfast Social Engagement Index Report
Have you ever wondered how your corporate social programs stack up next to other companies? Spredfast has released a full view of the state of corporate social programs in the industry's first Social Engagement Index Report that defines the current state of engagement across social brands. Download the report and find out how you compare to your peers.
  WOMM at Work 
  • How WOM fueled the "Innocence of Muslims" protests
    Twitter and Facebook may have fueled the Arab Spring, but Sudanese protests against the "Innocence of Muslims" video were driven by offline word-of-mouth, free of the orchestrations of online activists, writes Nesrine Malik. Many people hadn't even seen the offending video when they joined the demonstrations, but were caught up in a wave of powerful, and ultimately dangerous, public outrage. "The power of simple old-fashioned word-of-mouth, and the charged atmosphere in which it spreads, are not to be underestimated," Malik warns. The Guardian (London) (9/18)
  • Online word-of-mouth marketing works well in Asia, experts say
    Viral, word-of-mouth and social media marketing techniques are proving valuable tools for brands hoping to win over Asian consumers, says Erik Johnson, vice president of Facebook Asia-Pacific. Asian consumers are highly engaged and socially savvy, Johnson says, which has helped brands such as budget airline Scoot see big returns on its social media efforts. "There's some complexity getting in front of the right people. ... But in terms of what they are doing, Asia is doing just as well as any other place," he adds. ZDNet (9/18)
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  Building Blocks of Buzz 
  • Tool lets brands keep tabs on their biggest advocates
    Influitive has launched AdvocateHub, a B2B-focused tool designed to help companies recruit, manage and track the activities of customer advocates. Brands get a custom Web portal for their supporters, allowing them to set tasks or challenges and track their advocates' achievements. "Word-of-mouth marketing is incredibly important to companies ... [this] is about taking people who already love your product but are very busy and persuading them to do an activity for you," says CEO Mark Organ. (9/18)
  • Don't let consumers hijack your brand
    Embracing word-of-mouth doesn't mean surrendering control of your branding, writes Kimberly Stone. Smart marketers work to mediate and steer conversations about their brand, highlighting the best brand ambassadors and responding quickly to criticism or off-message chatter from consumers. "There's no reason to leave the marketing up to them -- it's not what they specialize in, but it's your core competency," Stone notes. Forbes/YEC Women blog (9/18)
  • How to give your WOM a helping hand
    Smart businesses reward customers who steer business their way, write Dan Kennedy and Jeff Slutsky. Fun freebies and giveaways keep people interested and give them a reason to share their enthusiasm for your brand. "You can't always rely on your customers to aggressively promote you as much as you'd like them to. So give them a little extra incentive," Kennedy and Slutsky write. Entrepreneur online (9/18)
  Words from WOMMA 
  • Learn Word of Mouth from the Biggest Brands
    WOMMA Summit features over 40 innovative and trend setting case studies on the best word of mouth and social media campaigns, including Jack Wakshlag, Chief Research Officer at Turner Broadcasting System, as he will address the growing demand of second screen engagement. More so, all attendees will hear incredible success stories from Facebook, IBM, Huggies, Wrangler, and American Express. See the rest of the speakers on the WOMMA Summit Agenda page.
Learn more about WOMMA ->About WOMMA | WOMMA Summit 2012 | All Things WOMM Blog

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The well bred contradict other people. The wise contradict themselves."
--Oscar Wilde,
Irish writer

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