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March 12, 2013
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News for software and services professionals

  Today's Software Buzz 
 
How to Measure and Fix Your "Leaky" Marketing Funnel
Marketing funnels can get pretty leaky. It's time to turn the odds in your favor. The first step to improving your marketing funnel is to measure it. Once you know where you are, then you can test improvements and move the needle. Buuuut... what should we track with a funnel? Get your hands on this guide to gain insight into the five best practices for optimizing a "leaky" funnel.

  Cloud Computing 
  • HANA-as-a-service may be coming from HP, SAP
    A Hewlett-Packard executive says HP and SAP may work together to offer SAP's HANA in-memory computing technology as an online service. HP's Anita Paul says such a service is in demand by HP's customers, especially IT architects and system administrators. Amazon Web Services has a HANA-as-a-service offering. The Register (U.K.) (3/12) LinkedInFacebookTwitterEmail this Story
  • Other News
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Mobile & Wireless 
 
  • Philips creates developer program for Hue lighting system
    Philips has announced a developers program for its Hue lighting system, offering a free software development kit for iOS applications. "We're now at a point where there are already about 10 applications that have been shared and built from the unofficial developer community for new applications around Hue," Philips' George Yianni says. "Now what we want to do as Philips is we actually want to help and grow and encourage this community, and give them tools and proper documentation." VentureBeat (3/11) , TechCrunch (3/10) LinkedInFacebookTwitterEmail this Story
  • Other News
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Security & Privacy 
 
  • Tripwire buys security-software rival nCircle
    Tripwire says it has acquired nCircle, a competitor in security and vulnerability-management software. Financial terms weren't disclosed. "This is step one of many acquisitions to come," Tripwire CEO Jim Johnson said. Network World (3/11) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Government IT 
 
How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

  SIIA News 
  • Register for the industry's leading ISV conference, AATC13
     
    Join us May 7 to 9 in San Francisco for SIIA's All About the Cloud conference. Your success in today's ever-changing world of technological innovation around the cloud, mobile and social media can depend on the strength of your relationships with the right strategic partners and vendors. So our primary focus for AATC 2013 is to help you make contacts, form partnerships and close deals. Take advantage of early-bird pricing by registering today or considering a sponsorship. LinkedInFacebookTwitterEmail this Story
  • 2013 SIIA Marketing Report Overview
    Listen to this pre-recorded webcast to hear the results of SIIA's 2nd annual Software Division Marketing Industry Report survey. You will learn which metrics marketers are watching to determine ROI of marketing activities and the areas where marketers continue to face challenges. Following an overview of the marketing survey results, you will hear from SIIA members who share their marketing strategies and best practices for ROI. Click here to listen to the webcast. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
We are all worms. But I do believe that I am a glow-worm."
--Winston Churchill,
British prime minister


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