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January 7, 2013
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
  WOMM at Work 
  • Vintage razor repair specialist gets boost from YouTube
    Michigan-based vintage straight razor repair specialist Brad Maggard says his business took off after he posted a 90-minute YouTube video teaching people how to do the repairs themselves. Rather than try the repairs, collectors worldwide have spread the word about the quality of Maggard's work. Maggard says he repairs three to four straight razors a week, some dating as far back as the 18th century. The Daily Telegram (Adrian, Mich.) (1/6) Email this Story
  • Google+ Local still displays anonymous reviews, businesses say
    Some business owners are complaining that anonymous reviews can still be posted on Google+ Local, despite Google's new requirement that users sign in to their Google accounts in order to write a review. The issue was noted in a Google Business Help thread, which prompted Google+ Local Community Manager Jade Wang to note that the company is "investigating" the cause. WebProNews (Lexington, Ky.) (1/4) Email this Story
  Building Blocks of Buzz 
  • 5 tips for getting more online reviews
    To encourage clients to post feedback online, businesses should deliver such excellent customer service that clients feel obligated to return the favor with a good review, SEO marketing specialist Johann Beishline writes. Also, businesses should mention reviews early in the sales process to create an expectation, ask for a review immediately after the sale is complete and facilitate the process by showing customers how to leave a review. B2C Marketing Insider (1/6) Email this Story
  • Social TV offers marketers chance to join conversation
    Social media is making live television relevant again, as viewers are tuning in to Facebook and Twitter while watching shows as they air, Zocalo Group accounting director Madelyn Dow writes. Marketers can make the most of this trend by joining the social media conversation and pitching products featured in the shows, she writes. In The Square blog (1/3) Email this Story
  • How to build buzz for your small business
    Small-business owners looking to boost their visibility through word-of-mouth-marketing must make sure they are putting out a message that is simple enough for others to communicate, small-business columnist Ron Consolino writes. Look for networking groups that will help spread the message and offer free samples, he suggests. Houston Chronicle (1/4) Email this Story
  Words from WOMMA 
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  SmartQuote 
If money be not thy servant, it will be thy master. The covetous man cannot so properly be said to possess wealth, as that may be said to possess him."
--Francis Bacon,
British author and statesman


 
 
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