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March 6, 2013News for marketing professionals

  Breaking News 
  • Media firms elbow their upfronts to the front of the line
    Gannett, Viacom's CMT, and News Corp.'s Fox Sports Media Group each held upfront events Tuesday, part of a recent trend of "front-running the upfronts" that have traditionally taken place in the spring, writes Stuart Elliott. "Every single day of the year, you can be at an upfront, an 'infront' or a 'newfront,' " said MediaLink President Wenda Harris Millard. Fox Sports at its event unveiled the long-anticipated Fox Sports 1, its new national sports channel, which will bow Aug. 17. The New York Times (tiered subscription model) (3/5) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Tumblr adds mobile ads, expects profits this year
    Tumblr expects to turn a profit for the first time this year, after expanding its advertising service to include mobile ads. Officials said the company would avoid launching a standard ad network and would instead focus on providing brands with tools for creative promotional work. "We're not bringing them a template or format to complete," says sales chief Lee Brown. "We're giving them a canvas. That takes a lot of time and a lot of thought." Bloomberg (3/5) LinkedInFacebookTwitterEmail this Story
  • Wal-Mart to open 115 more small-format outlets
    Wal-Mart is pleased with the performance of a new set of stores under 60,000 square feet -- a smaller format where location rules, says Bill Simon, chief of Wal-Mart's U.S. division. The retail giant hopes to open 115 more this fiscal year. "We can deliver price, and assortment and fresh food and Rx," says Simon. The Wall Street Journal (3/5) LinkedInFacebookTwitterEmail this Story
  • Google ad demos the birth of the interconnected life
    A Google ad by its U.K. in-house agency Across the Pond shows a pregnant woman in touch via video chat all day with her husband, illustrating the use of chat, maps and search along the way, writes Gabriel Beltrone. "Google, always listening, is your and her new best friend. It's also your secretary, your therapist, your financial adviser, your real estate agent, your navigator and your midwife," Beltrone writes. Adweek (3/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Are CPGs inventing too many new problems to solve?
    Sometimes marketers seem to be making up solutions to problems that don't exist, writes Jack Neff. For example, an ad claim that Secret Clinical Strength Antiperspirant works well against worse-smelling "stress sweat," or the ugliness of female armpits cured by Unilever's Dove Go Sleeveless. A YouTube video for Sun Products' Wisk claiming that there are invisible stains in clothes has drawn millions of views and some social media suggestions that it's either a parody or a scam. "Everyone is looking to consumer research for ideas. It's desperation time," says beauty-industry consultant Suzanne Grayson. Advertising Age (tiered subscription model) (3/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  Interactive 
  • Disney and Cargill talk turkey with QR-code campaign
    Disney and Cargill are adding QR codes to turkey-meat packages in a bid to drive demand for the new "Wreck-It Ralph" Blu-ray combo pack. Users can scan the code to get a $5 rebate on joint meat-and-movie purchases. The campaign is aimed at "millennial moms, who are very tech-savvy and utilize digital applications in their everyday lives," says Cargill Turkey brand manager Mary Richardson. Mobile Marketer (3/6) LinkedInFacebookTwitterEmail this Story
  Multicultural Marketing 
  • Great Wall's Haval SUV sales boom in China
    Great Wall Motors in China has succeeded by discovering the niche of selling small SUVs in a country where Volkswagen leads and sedans rule, writes Anita Chang Beattie. Sales of the Haval SUV rose 71% last year, according to Ries & Ries. "We focused our resources on creating Haval SUV products and pulled back on other products, losing sales in the short-term. But our main objective was to build long-term brand value," says Great Wall President Wang Fengying. Advertising Age (tiered subscription model) (3/5) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • AAF's Advocacy and Action: Advertising Day on the Hill
    Join advertising professionals from across the country in Washington, D.C., on April 17 for the American Advertising Federation's Advocacy and Action: Advertising Day on the Hill. In the morning of this premiere conference you will hear from legislators and regulators who make and enforce the laws that directly affect how the advertising industry does business. In the afternoon you and your fellow attendees will demonstrate the power of AAF's grassroots network by heading to the Hill and visiting with your elected representatives. The event will conclude with a special reception in the U.S. Capitol. Don't miss this exciting chance to make a difference in Washington, D.C.

    View sponsorship opportunities or register for Advocacy and Action: Advertising Day on the Hill. LinkedInFacebookTwitterEmail this Story
  • Advertising Hall of Achievement 2013 Call For Nominations
    The American Advertising Federation's Advertising Hall of Achievement is the industry's premier award for outstanding advertising professionals age 40 and under. AAF established this program in 1993 as a way to recognize young advertising professionals who are making a significant impact on the industry through their leadership, career achievements and personal qualities, which also inspire others to excel.

    Nomination Deadline: March 8, 2013 | Nomination Form LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  SmartQuote 
Ambition has its disappointments to sour us, but never the good fortune to satisfy us. Its appetite grows keener by indulgence and all we can gratify it with at present serves but the more to inflame its insatiable desires."
--Benjamin Franklin, member, Advertising Hall of Fame

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