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January 7, 2013
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News about digital retail commerce

  Top Story 
  Online Retail Trends 
  • Online book sales jumped in November
    Online book sales rose 49% in November compared to the same month in 2011, driven both by more orders and bigger tickets, according to Dydacomp. The jump helped spur a 12% overall online sales increase for the month. Internet Retailer (1/4) LinkedInFacebookTwitterEmail this Story
  New Media & Technology 
  • Why the mobile wallet is poised for a big year
    Greater consumer trust in mobile devices and applications means that the mobile wallet, in many forms, is certain to make inroads this year, Rimma Kats writes. Already, more than three-quarters of smartphone owners use their devices at some stage of shopping, and mobile payments are a natural extension of that. (1/7) LinkedInFacebookTwitterEmail this Story
  • Brands see potential in Snapchat and Poke
    Brands are tentatively exploring the use of Snapchat and Facebook Poke, which let users share images and videos that "self-destruct" after a few seconds. One lingerie brand tapped into the services' salacious reputation by posting a short clip of a model donning the brand's underwear, while other companies are simply using the service to offer discount coupons. "It's just kind of where our users are going at the moment. ... We figured, 'Why not?' and we gave this a chance," said Adam Britten, community manager for frozen yogurt chain 16 Handles. Advertising Age (tiered subscription model) (1/4) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Companies in the News 
  • Hertz lets customers instantly switch cars via mobile
    Three clicks are all that's needed for Hertz customers to instantly change their rented vehicle with the company's new e-mail and SMS program. Hertz's Carfirmation service lets a customer know where his reserved car is parked, "but the very next thought to enter their head is, 'Do I like this car or would I prefer something different?' So, the natural next step for us was to create an opportunity for the customer to answer that question," said Paula Rivera, manager of public affairs for Hertz. (1/7) LinkedInFacebookTwitterEmail this Story
  Interactive Advertising 
  • Pizza Hut runs a QB-simulation play for pre-Super Bowl spot
    A Pizza Hut Super Bowl video-submission contest asks fans to creatively simulate a quarterback's play calling -- including the brand-referencing tradition of "hut hut" -- with winners appearing in a spot just before the big game. Though one consultant argues that tapping the desire to be on television is not really social media engagement, Pizza Hut Chief Marketing Officer Kurt Kane says such contests recognize that "everyone has become a hip-pocket creative." USA Today (1/7) LinkedInFacebookTwitterEmail this Story Spotlight 
  • Take a "first look" at innovative digital strategies at Retail’s BIG Show will host a two-day track at Retail’s BIG Show 2013, Jan. 13 to 16 in New York City, focused on all things digital. The track, dubbed First Look, will include sessions on creating an organizational structure for less “silo-ed” multichannel operations, how emerging technologies are changing the rules of fashion, and Brooks Brothers’ dynamic road map to customer-centric innovation. First Look is included in Retail’s BIG Show full-conference registration. Learn more. LinkedInFacebookTwitterEmail this Story
  • SmartStat: Jan. 7, 2013
    More than 450 solution providers are expected to pack the EXPO hall floor at Retail’s BIG Show next week in New York City. Source: NRF. LinkedInFacebookTwitterEmail this Story
  • Pinterest vs. Facebook: Which site wins at shopping engagement?
    As one of the newest social media darlings, Pinterest has established itself as the dominant source for visual inspiration, with questions now focusing on e-commerce comparisons vis-à-vis Facebook. In a recent addition to the white paper library, Bizrate Insight tackles how shopping conversions and product inspiration measure up between the two channels, and how activities with brands and retailers vary by each platform. Download the white paper. LinkedInFacebookTwitterEmail this Story
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If money be not thy servant, it will be thy master. The covetous man cannot so properly be said to possess wealth, as that may be said to possess him."
--Francis Bacon,
British author and statesman

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