IDC: 2013 is the year smartphones pass feature phones | Spate of attacks spurs surge in cybersecurity job market | Hiring, retaining IT workers a big worry for health care vendors
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March 5, 2013
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The Game Changer
Companies confront challenge of keeping data where it belongs
The rise of Big Data and bring-your-own-device is making it harder for companies to keep tabs on vital, sometimes secret, information, security specialists warn. With employees relying on dozens of applications to power their devices, the number of potential vulnerabilities is endless, but experts say adding too many additional layers of security to corporate networks can undermine the productivity gains businesses get from BYOD and the cloud. The New York Times (tiered subscription model) (3/3)
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Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Emerging ToolsSponsored By
IDC: 2013 is the year smartphones pass feature phones
Smartphones will overtake feature phones in total sales this year, IDC predicts. The firm says manufacturers will ship 918.6 million smartphones in 2013, just over half of total handset shipments, thanks to demand in emerging markets such as China, India and Brazil. CNET (3/4)
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Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

Security UpdateSponsored By
Spate of attacks spurs surge in cybersecurity job market
Recent revelations of China's involvement in a global hacking scandal have coincided with a spike in U.S. demand for cybersecurity experts. According to executive search firm Burning Glass International, the cybersecurity job market is expanding at 12 times the nation's overall employment average and outpacing by 3.5 times the demand for IT jobs. The Wall Street Journal/CIO Journal (3/4)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Tech Business
Hiring, retaining IT workers a big worry for health care vendors
A survey of health care firms indicates hiring and retaining IT workers is an increasing concern, with 21% of those polled worried they won't have the expertise to build e-health systems. Tech skill hiring beat out concerns about cost, product availability and user buy-in, and more than half of respondents expect to boost IT staff in the upcoming year. Computerworld (3/4)
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Managing IT
Ensuring SaaS business continuity with less-than-perfect access
Turning to hosted solutions such as software-as-a-service can provide benefits for businesses, including increased efficiency and lower operating costs. But if your company happens to be in a market where broadband coverage is tenuous, it's important to do your homework before putting all your eggs in one third-party basket. When confronting weak broadband infrastructure, experts recommend experimenting with SaaS using non-mission critical applications, scrutinizing provider service level agreements, accepting the possibility of outages and establishing proper contingency plans. ZDNet (3/4)
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Has America's innovation engine stalled?
Some economists think that America's ability to innovate and grow its economy has stalled -- but a recent study goes against that view, Irving Wladawsky-Berger writes. Patent applications are as robust as ever, suggesting that there's "no evidence that the ideas machine is breaking down," Wladawsky-Berger writes. Irving Wladawsky-Berger blog (3/4)
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Geeking Out
Did prehistoric global warming give rise to life on Earth?
After taking a second look at the "Snowball Earth Hypothesis," which says a prehistoric ice age once sealed the world in a layer of frost, a group of geologists has posited the theory that the catastrophic event may have paved the way for the explosion of life on Earth. In an article in the journal Proceedings of the National Academy of Sciences, Huiming Bao and his colleagues explain how a dramatic increase in CO2 levels, akin to modern global warming, changed the nature of oxygen isotopes and helped create our modern life-sustaining climate. IO9.com (3/4)
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Editor's Note
Help SmartBrief cover SXSW Interactive!
SmartBrief will cover the South by Southwest Interactive Festival in Austin, Texas, from March 8 to 12, and we need your help! SXSW has way too many must-see events for our staff to cover, so we're turning to our readers to help document the best panels as blog contributors. If you're headed to Austin and want to contribute to SmartBrief's blogs on Social Media, Leadership, Finance, Food and Beverage or Education, check out our guest-post guidelines and send a note to Jesse Stanchak.
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SmartQuote
People are going to bring their own devices, their own data, their own software applications, even their own work groups. If you try and implant software that limits an employee's capabilities, you're adding a layer of complexity."
-- Bill Burns, director of information technology infrastructure at Netflix, as quoted by The New York Times
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